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, Prospero, the leading provider
of community content management solutions, announced today that its hosted
Prospero Blog application is widely used by online publishers who are creating
online communities to engage their audiences, build their brand and leverage
customer generated content. TalkBack enables blog readers to engage in online
discussions with peers who are also reacting to the blog article . SCOTTSDALE, Ariz.
"The Western is America's epic," says Rita Cleary, president of Western
Writers of America and author of novels such as "River Walk" and
"Charbonneau's Gold.

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" Cleary will give a presentation about the Lewis + Clark
expedition.

The nonprofit Western Writers of America was founded in 1953 to promote
and honor Western literature.

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By integrating Prospero 's Active Content API with Prospero Blog, TalkBack,
provides online publishers the option in their blogs for individual comments
or full discussions.
"Online publishers can now integrate full feature discussion boards into
blogs, generating even more valuable conversations about products and
services," said Rusty Williams, Prospero's vice president of marketing.festivalofthewest.

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Boggs , James A.com) is a
celebration of all things Western and includes more than 200 exhibitors, plus
music, Western film celebrities, cowboy poetry, costume contests, chuck wagon
cooking competitions , action packed arena events, and a mountain man
rendezvous and sutler's row.

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com, BusinessWeek, Fox , CBS.

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Other WWA members will talk about issues such as Western justice,
Women of the West, American Heroes and Western films and documentaries.

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The company also announced TalkBack, the
integration of its Active Content API with Prospero Blogs, which allows blogs
to link with discussion boards and for blog content to be published throughout
a publisher's site. Our TalkBack feature opens up the flow of
consumer conversation and provides authentic customer dialog that can be
distributed across an organization's web site to encourage site visitors to
become site participants."
Western Writers of America will hold activities in Mission Plaza at
Rawhide.

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This powerful dynamic , interactive platform contains the broadest range of
tools to customize online community applications and integrate and moderate
community content while supporting extreme peaks in traffic.

About Prospero Technologies - Integrating Content and Community
Founded in 2000, Prospero Technologies is the leading provider of
community content management solutions for the online publishing industry .com, Meredith Corporation, Knight Ridder
Digital, Delphi Forums, NASCAR, Wall Street Journal, MLB .

All companies and products listed herein are trademarks or registered
trademarks of their respective holders. Crutchfield and Paul Andrew Hutton.

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Audiences reading the blogs powered by Prospero are more
engaged as they can now react to the blog and interact with the blogger and
each other in a full discussion instead of a one time post.
"Blogging has become a marketing tool for organizations to help foster
communications with customers.
Designed to support extreme peaks in traffic, Prospero 's community solutions
enable organizations to easily, quickly and cost effectively develop branded
community applications such as blogs, chats, and discussion boards to online
consumers and manage these using a single, intuitive platform.698. Other presenters include Spur Award winners Win Blevins , Don
Coldsmith, Johnny D. Awards, for material published last year, are given for
works whose inspiration, image, and literary excellence best represent the
reality and spirit of the American West.

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As part of Prospero's CommunityCM platform, Prospero Blog provides online
publishers a flexible design interface and a wide range of powerful community
content management capabilities including content and word filtering,
authentication, moderation of comments and reporting options . Prospero's powerful branding and content moderation
features create a richer site experience that completely leverages the value
of user generated content while more accurately reflecting the organization 's
brand.

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The list of major publications using Prospero
Blog includes Better Homes and Gardens , Consumer Reports, Ladies Home Journal,
MORE Magazine and Fine Woodworking.6542.

media publishers

westernwriters .

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Prospero's
Active Content technology is an API designed to enable online publishers to
integrate elements of Prospero's community applications within any page of
their web site, creating dynamic , engaging sites embedded with rich, relevant
content. For additional information, visit http://www .
More than 25 WWA members who write history, novels, short stories,
screenplays, children 's books, poetry and music will be on hand to talk about
their craft and sign books. They
will also present workshops on a variety of writing topics including
screenplays, novels, developing characters , and getting your book published.

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Prospero Blogging Application Gains Traction With Major Online Publications

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Prospero's clients include Fortune 500 media, entertainment
companies and internet publishers such as iVillage, Washington Post.com, Amazon, Comcast,
MSN, and MSNBC.org.

Contests, online discussions , ezines, magazines, workshops, associations, and other resources for songwriters about the music business and the art, craft of songwriting.

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If the blog author chooses, they can select to
moderate the comments associated with any post or just comments with
inappropriate words. Blog authors can
now choose between no comments, comments or full discussions to fully engage
their readers in multi-participant discussions.

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Prospero's
moderation capabilities allow clients to automatically process blog comments
through a profanity filter.

Western Writers Present at Festival of the West

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"
Prospero's unique Active Content API allows an organization to take the
high value content generated from its blogs and associated discussion boards
and display it anywhere on its web site while still maintaining editorial
control over the content.
Cleary will also announce the winners of the 2005 Spur Awards at noon
Saturday, March 19.

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, Western Writers of America
joins the National Festival of the West at Rawhide, March 17-20, in
celebration of the literature of the American West.

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Prospero Powers Blogs for Better Homes and Gardens, Consumer Reports, Ladies
Home Journal, MORE Magazine and Fine Woodworking

LITTLETON, Mass.com,
About.com or
contact the company at 978.
"Western Writers of America is delighted to contribute to Arizona's
greatest happening , the Festival of the West," Cleary says.

The National Festival of the West (http://www. For a schedule of presentations at the WWA
stage at Rawhide, the latest book reviews from Roundup Magazine, or more
information on Western Writers of America, log on to http://www.

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Previous winners include Larry
McMurtry, Jane Candia Coleman and Elmer Kelton.

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With its
flagship CommunityCM (R) Platform and community applications, Prospero offers
the industry's first complete solution for real-time, online community content
delivery.prospero.

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Additional Prospero Blog features include permalink to posts, blog
search, multi-author controls, categories, html widgets, calendaring of
entries, powerful spam controls, and the ability to subscribe via RSS feeds. The Active Content API provides the tool set to

allow publishers to easily display the most recent blog posts anywhere on
their web site.

About Prospero CommunityCM(R) and Active Content
Prospero's CommunityCM Platform is the industry's first community content
management platform for easy and comprehensive integration and simplified
control of user-generated content across all applications within a website . "We bring the
writers, historians and storytellers who relate where and how the
reenactments , competitions, art, music, furniture and fashions -- all the
things that are part of our western spirit -- took root and grew.