connect.

About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE: TAP; TSX). The company's
U., based in Los Angeles, California , is a subsidiary of
Sony Corporation of America.
Bubbling under band, Embrace , will launch Virgin's in-store
summer concert campaign in three Virgin Megastores
nationwide.

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Exclusive Content Available From Artists Such as Oasis , John Legend and
Hoobastank

GOLDEN, Colo.Highly Lauded UK Band 'Embrace' to Kick Off Virgin Megastores In-Store Summer
Concert Series

Upcoming Event

Who: Virgin Megastores continues their commitment to introduce
new music directly to their customers by creating the
perfect venue for both the musician and the music fan.

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In addition to its 4. Fans of any music genre in any town can be a part of this
program.

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3 million song library of sample clips and jewelcase
art, the site lets Webjockeys write about recordings no longer available or
not yet released.com. Sony Connect currently offers consumers nearly
800,000 music tracks from major label and independent artists, as well as the
ability to enjoy the content on a wide range of digital music devices that are
priced to suit any lifestyle.

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com.S.molsoncoors .

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Promotion details can be found at
coorslight.

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"Riffin. Music fans already have large collections of vinyl, CDs, and
digital files.

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They will be appearing for a special in-store
performance plus a meet and greet for their fans and to
sign copies of their latest release: "Out Of Nothing," the
band's fourth album (hailed as "Monumental " by Q Magazine
and "Stirring and affecting" by Time Out), at the Virgin
Megastore, Sunset.

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Professional DJs also get an events calendar for listing live
appearances on their page. Beginning this May and running all summer, Coors Light will offer
opportunities to win exclusive, never-before-released, downloadable songs from
today's biggest artists including Oasis, John Legend, and Hoobastank.com, Sony Connect's download site.

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About Sony Connect
Sony Connect Inc.

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"This summer, we're delivering enormous value for music fans across
the country.

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"It's a great place for young writers to get exposure through song
reviews .com is operated by eLegal Arts,
Inc.

Coors Light Teams With Sony Connect for Ultimate Summer Download Program

com.

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" A Rifflist combines music, text,
pictures, and personality. Megastore
customers.

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"We know our customers love music and Coors has always had strong ties to
talented musicians," said Roy Gifford, brand director for Coors Brewing
Company.

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In
addition to great music, consumers(1) can enter to win other prizes including
concert tickets and concert weekend trips. It is the third largest brewer in the U. For more information
on Molson Coors, visit the company's website, http://www.

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PRESS RELEASE New Music Download Site Turns the 'Net Right-Side Up -- by 'Paying The Community' as Content Contributors

Aided by Coldplay's Chris Martin on the first single
"Gravity," the band has consolidated all they are good at
and have created an album full of unforgettable songs.S.

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There is no charge to register or become a
Webjockey. which has contracts for digital music distribution from the majors
and independents in all genres through Loudeye Corp, which powers its service.

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One Community Webjockey, an Emerson College student, has posted four
Rifflists, including one named Hot Rods and
Milkshakes., Coors Brewing Company's Coors Light
brand today announced a hot summer line-up of music, in partnership with
leading digital download music service, the Connect music store powered by
Sony."
"Our partnership with Coors enhances Sony Connect's reach and we are
delighted to be able to offer consumers this unique opportunity to win
exclusive artist content," said Jay Samit, general manager of Sony Connect.

(1) Except those residing in California.

When: Wednesday, June 22nd at 5 pm

Where: Virgin Megastore, Sunset
8000 Sunset Blvd
Los Angeles, CA 90046

What: Brit Award "Best New Band" nominee, Embrace, currently on
tour promoting their latest release, "Out Of Nothing" (Lava
Records), will be on hand to perform and to sign copies of
their latest release at the Virgin Megastore, Sunset.

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Webjockeys earn cash when other visitors buy downloads
from their playlists.
(Click here for details)
The name of the game is "music discovery.

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Riffin' allows music aficionados to earn some scratch while
helping the rest of us organize our own listening experience."

About Riffin':

Riffin.
A privately held company based in New York, eLegal Arts inaugurates its
first commercial offering with Riffin ' -- The Art of the Playlist. Winning consumers will be given a Connect Cash
code that they redeem at http://www.

Virgin Megastores Continue to Bring the Best in New Music Directly to Music Fans With Live Performances of the Summer's Breaking Bands

Now
Virgin is proud to introduce Embrace to U.

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Sample Riffin ' Playlist

Three types of Webjockeys are featured: Professional (DJs), Community
(music fans), and In-House
(music journalists). "This site really has potential ," DJ Flur
said." Another Webjockey, Tryp73,
a professional game developer in Champagne-Urbana , Illinois said: "It's a
whole new artform," after posting five playlists, including Alternative
Driving .com is about what's good," said Diane M.S.

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Riffin', an online music discovery service
sporting the entire North American catalog including song downloads and CDs
from all Majors and hundreds of independent labels, today announced the
public launch of its "Beta" site at www.

Users can register as Webjockeys, build Rifflists and review
individual songs. "Great songs get exposure even if the download is not
yet available. brands include Coors Light, Molson Canadian, Coors, Aspen Edge , Killian's
Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX.

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DJs and other contributors mix songs to
surprise, delight, and inform the listener.
McAveeney, founder.
The promotion allows fans nationwide a chance to win exclusive downloads
from top artists in rock, hip hop, alternative , and country music categories.
Music lovers can look for specially marked packages of Coors Light and Coors
for the official entry codes.

BACKGROUND: Their newest album, "Out Of Nothing ," released in the UK
September 2004, shot to number 1 in the charts and spawned
three top 20 singles and two sold out tours in the UK.