Its platform of innovative B2B
software - named p2pREVOLUTION - is based on three core elements: community,
convenience and empowerment .com

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* Live Music -- Exclusive content is made available through partnerships
with concert promoters and artists.
"The dictionary defines an `insider' as a person recognized or
accepted as a member of a group, and a person who has access to
confidential information and special knowledge," said Scott Williams,
of Elvis Presley Enterprises. "This is what this EPE affinity group
has become. is based in Memphis, with
additional offices in Los Angeles.

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Members will be able to explore more of the
Graceland archives when each week another artifact or rare photo or
video (updated monthly) is added to the Exclusive Image Gallery and
Exclusive Audio and Video Gallery.

Elvis Presley Enterprises, Inc., a publicly traded company listed
on the NASDAQ National Market System (NMS) under the ticker symbol
CKXE.

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For more information visit http://www.----Ameriquest Mortgage
Company, one of the nation's largest mortgage lenders, announced today
a sponsorship agreement with the Rolling Stones making Ameriquest the
Presenting Sponsor of the United States leg of The Rolling Stones On
Stage World Tour.ElvisInsiders.

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In his feature presentation titled "The Next Generation of P2P," CEO
Dave Jaworski unveiled the company's vision for changing the current P2P
landscape to create a new digital music experience. The PassAlong platform can be branded and
customized by clients to build community, promote products and services, and
generate revenues . To join go to www.

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"
Ameriquest will activate their sponsorship with a fully integrated
promotional campaign that will feature Rolling Stones themed
television advertising, direct mail, interactive web content including
free music track downloads and a national consumer sweepstakes.

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Entertainment Editors

MEMPHIS, Tenn.

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New Platform to Change Digital Music Landscape

FOSTER CITY, Calif.
"With p2pREVOLUTION we provide the tools needed to achieve this convergence
and help usher in an era that is truly a new digital music experience. Being the presenting sponsor
of this tour allows Ameriquest the opportunity to reach those fans by
fulfilling their Dream to see the Stones on stage live.com from Elvis' Upstairs Bedroom Window Heralds the
Premiere of the New Official Elvis Insiders Members Only Web Site

Graceland launched the Official Elvis Insiders today, an exciting
and exclusive new affinity group and premier online community for
Elvis fans everywhere.

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"With music that appeals to a wide spectrum of the American
public, the Rolling Stones offer Ameriquest a broad platform to
strategically communicate our brand, our services and our positioning
as, 'Proud Sponsor of the American Dream'" said Brian Woods, Chief
Marketing Officer, Ameriquest Mortgage Company. For more
information about Ameriquest Mortgage Company, visit
www.

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With its new technology, PassAlong Networks offers a B2B solution that
provides fans, artists and the music industry with a mutually beneficial
resolution that will lead the distribution of digital music as it continues to
evolve.

Business Editors/Financial Editors/Music Editors

ORANGE , Calif. Ameriquest and its
affiliates employ more than 14,000 associates nationwide."
Upon joining , members receive a deluxe membership kit, quarterly
newsletters, weekly e-newsletters and invitations to upcoming parties
and events in Memphis for members only.

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com.

interview insights

These additional benefits provide the ultimate online Elvis
experience, including an update to the extremely popular message board
with a new, much-requested live chat room, which will provide members
one more way to spend time together in their ever-expanding online
Elvis community.

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* Security -- Software distinguishes between licensed and unlicensed
files.
The Rolling Stones On Stage World Tour, which will include more
than 35 dates in the United States and kicks-off August 21 in Boston's
historic Fenway Park before concluding February 4, 2006 in Miami at
the American Airlines Center, represents Ameriquest 's first
sponsorship of a major concert tour.
Cost of membership in The Official Elvis Insiders is $29.

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"We believe that it's important to create a platform that empowers the
user and the artist, providing both with an experience that is powerful and
offers a sense of community," said Dave Jaworksi, CEO of PassAlong Networks., is a
national mortgage lender committed to helping people achieve their
homeownership dreams and financial freedom .
In addition to the 24/7 webcam that allows fans to see what Elvis
saw from his bedroom window at Graceland, Elvis Insiders members will
receive exclusive access to never and rarely seen photos , artifacts,
video clips and documents from the Graceland archives, and they will
enjoy confidential information, exclusive updates and news about Elvis
before anyone else. Elvis Insiders receive
discounts on all purchases at Graceland, Heartbreak Hotel, Elvis
Presley Enterprises gift shops, online merchandise at ShopElvis.

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, PassAlong Networks, a
developer of innovative technologies for digital music, introduced components
of its new platform, named p2pREVOLUTION, at the Music 2.

Ameriquest Mortgage Company to Present the United States Leg of The Rolling Stones on Stage World Tour

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----

Launch of the Historic, Unprecedented 24/7 Webcam on
ElvisInsiders. It will also allow Graceland the opportunity to host
chats with people who knew or worked with Elvis or are involved with
his career today.

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PassAlong Networks Starts a 'p2pREVOLUTION' at Music 2.0

0 conference here
today."
"The band are at their best and it will be an amazing tour," said
Michael Cohl, Tour Director.
The unique program is the evolution of the Official Elvis
Collector's Club, which boasts thousands of members from around the
world.
For more information on EPE and Graceland, visit Elvis.

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About Ameriquest Mortgage Company:

Ameriquest Mortgage Company, headquartered in Orange, Calif. To fulfill that mission,
Ameriquest originates and services home mortgage loans through more
than 280 branch offices across the United States.com or call 866-E-Insiders
(866-346-7433).

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* Web Services -- Solution allows for easy development of a uniquely
branded music store . Founded in 2002, PassAlong Networks is based in Nashville,
Tenn.com,
Sun Studios tours, and The Elvis Catalog. In addition to Graceland and its
related attractions in Memphis, including the Heartbreak Hotel, EPE is
aggressively involved in a worldwide licensing program, merchandising,
music publishing , and television, film, video and internet projects.

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Graceland Launches Live Webcam from Elvis ' Bedroom Window -- Providing an Elvis Eye View for Online Elvis Insiders Group

99 plus
shipping .

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p2pREVOLUTION combines the legitimate acquisition of music with three
core elements -- community , convenience and empowerment -- that will be key to
the progression of the music industry.

Current components of the p2pREVOLUTION platform include:

* Passing + Points -- Music fans earn points that can be used toward
future purchases by passing songs to friends via instant messenger or
email.

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"

About PassAlong Networks
PassAlong Networks is the industry -leading developer of technologies that
provide music fans, artists and the industry with a mutually beneficial
resolution to the evolving P2P landscape.passalongnetworks. "In today's saturated
marketplace , the Rolling Stones break through the clutter to reach
fans in a way that few iconic brands can.

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"We are glad to have Ameriquest
on-board.ameriquest.

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EPE is a
wholly owned subsidiary of CKX, Inc.

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* ONtour -- Users are notified of concerts and events based on their music
library.com