Music lovers can look for specially marked packages of Coors Light and Coors
for the official entry codes.

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In
addition to great music, consumers(1) can enter to win other prizes including
concert tickets and concert weekend trips. "This summer, we're delivering enormous value for music fans across
the country.

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com, Sony Connect's download site., based in Los Angeles, California, is a subsidiary of
Sony Corporation of America.

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com.

About Sony Connect
Sony Connect Inc.

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, Coors Brewing Company's Coors Light
brand today announced a hot summer line-up of music, in partnership with
leading digital download music service, the Connect music store powered by
Sony.S.

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Fans of any music genre in any town can be a part of this
program.molsoncoors.

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Winning consumers will be given a Connect Cash
code that they redeem at http://www. The company's
U.

Virgin Megastores Continue to Bring the Best in New Music Directly to Music Fans With Live Performances of the Summer 's Breaking Bands

Aided by
Coldplay's Chris Martin on the first single "Gravity ", the
band has consolidated all they are good at and have created
an album full of unforgettable songs.

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Highly Lauded UK Band 'Embrace' to Kick Off Virgin Megastores In-Store Summer
Concert Series

Upcoming Event

Who: Virgin Megastores continues their commitment to introduce
new music directly to their customers by creating the
perfect venue for both the musician and the music fan. They will finish off their appearances with
a special in-store interview with DJ Madrid plus a meet and
greet for their fans where they will sign copies of their
latest CD: Out Of Nothing , the band's fourth album (hailed
as "Monumental" by Q Magazine and "Stirring and affecting"
by Time Out), at the Virgin Megastore, Chicago.

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Coors Light Teams With Sony Connect for Ultimate Summer Download Program

BACKGROUND: Their newest album, Out Of Nothing, released in the UK
September 2004, shot to number 1 in the charts and spawned
three top 20 singles and two sold out tours in the UK.

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connect.com.

When: Thursday, June 30th at 12 noon.

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The promotion allows fans nationwide a chance to win exclusive downloads
from top artists in rock, hip hop, alternative , and country music categories. Promotion details can be found at
coorslight.

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concert artists

"
"Our partnership with Coors enhances Sony Connect's reach and we are
delighted to be able to offer consumers this unique opportunity to win
exclusive artist content," said Jay Samit, general manager of Sony Connect . brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's
Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX.

(1) Except those residing in California. Now
Virgin is proud to introduce Embrace to U.

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Beginning this May and running all summer, Coors Light will offer
opportunities to win exclusive, never-before-released, downloadable songs from
today 's biggest artists including Oasis, John Legend, and Hoobastank. Megastore
customers .

discography fans

About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE: TAP; TSX).

work page

Exclusive Content Available From Artists Such as Oasis, John Legend and
Hoobastank

GOLDEN, Colo.
"We know our customers love music and Coors has always had strong ties to
talented musicians," said Roy Gifford , brand director for Coors Brewing
Company. It is the third largest brewer in the U.

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S. For more information
on Molson Coors, visit the company's website, http://www.

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Bubbling under band, Embrace, will launch Virgin's in-store
summer concert campaign in three Virgin Megastores
nationwide.

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Sony Connect currently offers consumers nearly
800 ,000 music tracks from major label and independent artists, as well as the
ability to enjoy the content on a wide range of digital music devices that are
priced to suit any lifestyle.

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Where: Virgin Megastore Chicago
540 N Michigan Avenue
Chicago , IL 60611

What: Brit Award "Best New Band" nominee, Embrace, currently on
tour promoting their latest release, Out Of Nothing (Lava
Records ), will be interviewed by in-store DJ Madrid and will
meet and greet their fans and sign copies of their latest
release at the Virgin Megastore, Chicago.