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"Already more than 5,000 blogs have been tagged as discussing SXSW . The shows will also offer tips on how to
best enjoy Austin and the festival.

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(Logo: http://www.com/cgi-bin/prnh/20040820/RESEARCH )
This research brief helps companies to shape their strategy for the mobile
music business.
-- Artist Bobby Alt of S.

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The series of podcasts will serve as a guide for fans to pick out the best
shows , to discover new bands and artists and where they can find their
music.

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com/reports/c14999

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .
This podcast offers in-the-trenches perspective from insiders of the music
industry on how to break through the clutter of SXSW and get signed, get
exposure or just get out alive.
-- Joshua Ingber from The Upwelling.

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The "Ultimate Survival Guide to SXSW" was produced by the PodShoppe, a
collective of media mavericks.

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musicane. The company has powered digital initiatives for major brands, such
as Sony-BMG, Anheuser-Busch, among others.mympo.

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Topics covered include:

- Mobile Music Downloading
- Open Issues of Downloading Services
- The Value Proposition of Mobile Music Revisited
- Alternatives and Extensions to Music Downloading Services
- Portable Music Phones
- Streaming Services
- Mobile Radio
- Remote Control for Online Shopping
- Implications for Value Chain Participants
- Diversity of Mobile Music Models
- Integrated Services
- Portability and Multi-Channel Distribution
- Mobile Music as Marketing Tool

For more information visit
http: //www.com
Fax: +353 1 4100 980

Musicane is a subsidiary of
myMPO (http://www.

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(http://www.

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This research brief will be of special interest to operators, device
manufacturers, mobile music enablers, online music stores, IT providers and
content owners who want to shape their strategy to benefit from the real
potentials of mobile music.U. It will also offer some insight into the behind the scenes, where
the industry offers its latest talent and new artists compete for
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The report analyses the direct
implications for the various participants in the mobile music value chain and
shows how operators, device manufacturers, mobile music enablers, IT
providers, online music stores, and music labels can benefit from the real
potentials of mobile music.
-- BMI Director, Writer/Publisher Relations, Artist Manager/Facilitator, Shannon O'Shea.

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It scrutinises the mainstream arguments that predict that
mobile music downloading will become a major success story, and it examines
the potential of competing mobile music models.mympo. We saw
this as a great opportunity to help educate the community by sponsoring a
podcast that addresses the real world issues an artist faces at a festival
the magnitude of SXSW," said Chief Marketing Officer of Musicane, Michelle
Robertson.musicane.

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-- Power Agent, John Pantle, of The Agency Group.

About Musicane

Musicane's storefront solution provides an innovative and agnostic commerce
platform that empowers independent artists, record labels and content
aggregators alike to sell digital downloads directly from their own web
sites.

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com ), provider of market-leading commerce services
that enable artists, labels and content aggregators to sell downloads
directly from their websites, announced today that it has released a
podcast entitled the "Ultimate Survival Guide to SXSW," which features
exclusive interviews with top music industry executives.N.

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DUBLIN, Ireland, Research and Markets
(http://www.com/reports/c14999 ) has announced the addition
of Mobile Music: More than Downloading -- Alternatives to the Dominant Model
and their Implications to their offering. The podcast is
available for download via Apple iTunes and
http://download.

The podcast features well-known A&R executives, managers, and mavericks of
the digital music revolution, well-connected booking agents, and rising
artists who can explain their gravitational power to attract new fans.

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-- Legendary A&R guru, Tom Zutaut.

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PRESS RELEASE 'Ultimate SXSW Survival Guide' Podcast Released by Musicane

com/Unsecure/podcast/podcast .

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Research and Markets: Mobile Music: More than Downloading - Alternatives to the Dominant Model and Their Implications

"The Ultimate Survival Guide to SXSW" features:

-- Former major label boss, Robert Jamieson.

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For more information, please visit
http://www.