Respondents were divided on the effect these electronic
communications will have on face-to-face interactions in the coming years.

They are especially helpful to people who are new to Anglo-Saxon studies.

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creativegroup.

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-- Taking a negative tone. What you view as light sarcasm may come across
as searing criticism in a posting.
-- Commenting on everything.

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The survey was developed by The Creative Group, a specialized staffing
service that provides marketing, advertising, creative and web professionals
on a project basis.
Because faux pas may be witnessed by a large group of peers and are on record,
they can be hard to recover from .

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MENLO PARK, Calif. Half of advertising and marketing executives polled
recently said they often network online with professionals outside of their
companies.
Forty-three percent said the ability to network online would prompt additional
in-person networking, while 34 percent believe the opposite will occur.

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"These can be excellent venues for posing
questions and receiving immediate responses from a number of sources."
In addition to Ultimate Style, Spark Educational Publishing also
publishes its series of more than 450 study guides, its Barnes + Noble
bestselling line of SAT study prep products , SparkCharts on dozens of
subjects, its new FlashKids series for pre-K students to
eight-graders , and other helpful study aids. Originally launched as SparkNotes.

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Specialized bibliographies of Anglo -Saxon studies exist on the web.

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"
Turner noted that while the Internet can seem like a casual networking
environment, the rules of etiquette still apply. Read your message several times to
make sure you're being helpful, not hurtful. Be selective in your commentary; there's no
need to weigh in on every topic.

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, For those in the creative
field, typing may be as common as talking when it comes to exchanging
information with peers.95), a concise guide to grammar,
usage , and style.
"The English language is burdened with complex rules and
exceptions," said Dan Weiss , Publisher of SparkNotes.

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Keep in mind that not all networking
sites are secure, so be careful about discussing sensitive topics, such
as personnel issues, online.com.

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In response to demand from
students, parents, and educators SparkNotes Publishing began printing
their products in 2002.

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-- Breaking the rules. You'll earn more credibility if you
provide insight on the subjects you know best.

The Creative Group has offices in major markets across the United States
and in Canada, and offers online job search services at http://www.

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It was conducted by an independent research firm and
includes 250 responses -- 125 from advertising executives with the nation's
1,000 largest advertising agencies and 125 from senior marketing executives
with the nation's 1,000 largest companies.SparkNotes.com, the company
has quickly become the world's most popular educational Web site with
more than ten million registered users. There are now more than 450 study aid titles
in print.

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SparkNotes Publishes ''Ultimate Style '' a Grammar Guide for College Freshman and Seasoned Writers Alike

These bibliographies refer exclusively or mainly to printed works, not to Internet sites.

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Ultimate Style's trim and compact form - perfect for slipping
into back pockets - makes it more portable than its bulky rivals too.

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Communicate one on one when a subject isn't relevant to
others in the group. Spark Educational Publishing, the leading educational
publisher of SparkNotes, today's most popular study guides, has
announced it has published Ultimate Style: The Rules of Writing (Spark
Educational Publishing, 129 pages, $4.

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'NET-WORKING: Half of Executives Network Online Survey Shows

"Online networking often
takes place before a broad audience, so it's essential to be considerate.
-- Replying all. "Ultimate Style
clears up all the mistakes commonly made by students and experience
writers alike, and does it all in a pocket-size package .

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"

The Creative Group cited these common networking mistakes to avoid when
participating in online discussion groups:

-- Giving too much information.

Business Editors

NEW YORK----Have you ever been
stumped by how to structure a quote within a quote? Does the
difference between "who" and "whom" leave you wooly? Relax, we've got
you covered.
Unlike other complicated manuals, which are organized by topic,
Ultimate Style is organized alphabetically, logically placing the
entry on "prepositions" right before advice on "pronouns," for
example.

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Those surveyed were asked, "How often do you network online with
professionals outside of your company?" Their responses:

Very often 14%
Somewhat often 36%
Not very often 38%
Not at all often 12%
100%

Those surveyed also were asked, "Do you think the ability to network
online will result in professionals networking more or less often in person in
the coming years?" Their responses:

Much more often 7%
Somewhat more often 36%
No change 20%
Somewhat less often 29%
Much less often 5%
Don 't know 3%
100%

"Many professionals use online discussion boards and networking sites to
solicit feedback on workplace challenges," said Tracey Turner, executive
director of The Creative Group. SparkNotes products are
available at Barnes + Noble stores and other book retailers and for
free download at www.

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However, online networking shouldn't replace in-person interactions, which are
important for building rapport. For example , some forums don't allow any commercial
or sales postings, so promoting your firm's services would be frowned
upon.

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Follow the guidelines for participating in the
discussion group.com

About SparkNotes

Founded in 1999 by four Harvard seniors, SparkNotes (now owned by
Barnes + Noble) is producing a new generation of "smarter, better,
faster" educational resources for high school and college students to
use on and offline.

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