In study after study, play has revealed demonstrable benefits in
developing children's social , emotional and motor skills."
The Mali200 feature set offers rich 3D graphics that go beyond Shader
Model 3."

Patented Graphics Architecture
As with all Mali IP cores, the Mali200 employs a combination of tile-based
and immediate mode rendering for efficient bandwidth usage, which results in
several competitive advantages over using a single approach. For instance , the
Mali200 eliminates up to 80 percent of the per pixel bandwidth usage of
immediate mode renderers . Falanx is headquartered in Trondheim, Norway, and
is privately-held.

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Convey a sense of involvement and warmth,
but once the play is underway, step back and let them play in their
own direction, at their own pace, leaving children to interact on
their initiatives and developing an imaginative and complex story
line on their own.
"The power of play truly extends beyond your childhood," said Singer.

Scalability on a Grand Scale
With its unique and intelligent pixel processing abilities and modular
nature, the Mali200 is ideal for use in any multimedia device requiring high
performance and low power, such as mobile phones , personal media players and
laptops.

The sites listed in this category include digital poetic works with interactive functionality.

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Space: Assigning a play space, an area where toys do not always have
to be picked up, so that imagination can take over and house rules
don't apply encourages children to engage in pretend play more often. The
hands, which can grasp, rotate and carry accessories, are what make realistic
play possible. This scalability is further enhanced with support for OpenGL ES 2. "And with broad spread acceptance of the OpenGL ES standard among
multiple platforms, the Mali graphics core can take its natural evolutionary
path to full programmability and further leverage its 3D / video performance
with the signature image quality and low memory bandwidth usage. For
more information and request for a product demonstration, please contact Jan
Bjerke , vice president of sales and marketing for Falanx, at
jan. For more information about Falanx and the Mali IP Core
Family, visit http://www.stowe@falanx.

strasser volumeone

Props can range from blocks, an
empty cardboard box or a PLAYMOBIL pirate figurine or play scape.



These benefits can be mapped into existing system-on-chip architecture
with full support for e.com.

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Provide props . School Readiness and Beyond
By following the RDA of Play, children will gain cognitive, language ,
emotional, social and physical skills that help them become productive and
happy adults.
The cognitive benefits range from abstract thinking to creativity and
mastering new concepts like logic and math, all of which, according to Dr.
Children also learn self-confidence through play -- one of the emotional
benefits -- as well as fine motor skills and the social skills of cooperation ,
sharing and taking turns. The
Mali(TM)200 is a fully programmable graphics and media acceleration core for
mobile phones that will take full advantage of the Khronos OpenGL(R) ES 2.

epc rectangles

, Recognizing the documented
benefits of pretend play, toy manufacturer PLAYMOBIL and Yale Researcher Dr. Don't clean up.
"Until now, there have been limited tools available to create desktop
quality games or applications for mobile phones," said Borgar Ljosland,
president and CEO of Falanx.

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2.0
programming standard, a new API designed to enable advanced 3D graphics on
mobile devices .0,
which is designed to bring OpenGL to multiple platforms like set-top boxes,
auto navigation systems and even state-of-the-art game consoles such as the
"PLAYSTATION(R) 3.

poetic lotta




The Benefits of Play .. This support for OpenGL ES and other APIs, combined with the
programmability of the Mali200 architecture, will provide mobile games
developers with a one-of-a-kind development platform for creating tomorrow's
applications." The Mali200(TM) architecture allows for multiple cores
to be parallelized in larger footprint SoCs for desktop and integrated
graphics processing applications.

volumeone unaware

Play Is Essential for School Readiness -- PLAYMOBIL and Yale Researcher Dr."
"For more than 30 years, PLAYMOBIL has been dedicated to enriching the
lives of children by encouraging them to use their imaginations," said
PLAYMOBIL USA Vice President John Skrajewski. "Dr. Our partnership was the next logical step to provide parents
with the guidelines to recognize the real benefits of imaginative play.

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And pretend play
can certainly help with reading.
2.
3. All PLAYMOBIL men, women, children and animals are compatible
will all other PLAYMOBIL vehicles, accessories and environments. The company employs more than 2,200 people worldwide and
has subsidiaries in the United States, France, Great Britain, Belgium, the
Netherlands, Luxembourg, Italy, Greece, Spain , Canada and the Czech Republic.0, along with advanced DSP and general multimedia acceleration via
OpenGL (R) ES, OpenVG and DirectX9 among other APIs.

Falanx Media Contact:
Kimberley Stowe
Falanx Director Marketing Communications
(408) 839-8750
kim.

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3."

WHAT MAKES PLAYMOBIL TOYS UNIQUE
The cornerstone of all PLAYMOBIL activities is the two and three quarter
inch figure which can bend, sit, stand, turn its head and move its arms.com


hypertextual rectangles

RDA of Play Encourages Parents to Say 'It's OK to Play!'

Guide: Parents can best serve as a play guide and encourage quality
play by following these tips:

1.Programmability , Scalability and Support for Leading-Edge Graphics APIs Opens
New World of Application Possibilities for Mobile Phones and Other Devices

LOS ANGELES, At SIGGRAPH 2005 (Booth 1854,
Hall J ), Falanx Microsystems, Inc.
Compared to a traditional tile-based renderer, the Mali200 IP core offers
significantly lower bandwidth/vertex, while its Falanx proprietary FLXTC(TM)
Texture Compression method lowers per-pixel bandwidth as well.

convocation hypertextual

"
A recent study developed by PLAYMOBIL in collaboration with Dr. Inspire, don't organize. Singer, children, at times, need a
starting point for play -- a prop to engage their imaginations and
then they're off and running. "The fully programmable Mali200 leverages the
power and versatility of the most advanced APIs, arming developers with
unmatched multimedia capabilities for creating mobile games and applications
beyond imagination . Falanx'
proprietary tiling technique provides bandwidth/vertex similar to an immediate
mode render architecture.

About Falanx
Falanx Microsystems develops graphics accelerator IP cores , marketed to
semiconductor system-on-chip (SoC) vendors, that deliver high quality
multimedia images without compromising performance, power consumption and
system cost.

kurzweil snakeskin

J. The RDA of Play is a set of guidelines on how parents
can foster imagination and learning in their children:

1.

New Programmable Mali200 IP Core From Falanx Microsystems Delivers PC-level Graphics Quality for Mobile Devices

falanx.

anybody cantsin

The RDA of Play is composed of three key elements: time for play,
space for play and a guide for play.
"In fact," said Singer, "the combination of these three play factors lays
the foundation for all imagination and creativity. They
also have fun with words, often playing with rhymes (cat, hat, bat) or making
one word out of two such as popcorn from pop and corn , or butterfly from
butter and fly, or cowboy from cow and boy. This can be disruptive to
the imaginative thought process.com.

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Dorothy Singer Debut New Approach to a Day's Play

CRANBURY, N. The RDA of Play is one of
the most important ingredients 3- to 8-year-old children need to develop the
cognitive, social, emotional and motor skills that lead to school readiness. Singer has devoted her
career to studying and documenting the measurable and concrete benefits of
pretend play."
According to Dr. According to Dr. Play will
also increase children's vocabulary, give them self-confidence, decrease their
stress and teach them to resolve conflicts with empathy and cooperation. The figures also have a smiley face that suits just about any
play situation. And, the unique
construction features locking-grid building pieces that allow children to
quickly and easily change their play worlds by creating new buildings. "Falanx is taking a bold
step by expanding into these larger-platform markets, and they clearly have
something to offer with the scalability of their 3rd generation Mali IP
cores.0 or AXI bus interface standards , a complete
in-house developed and pre-verified software stack and a unique and patented
hardware / software interface providing robust performance and ease of system
verification, The modularity and clean cut approach of the Mali solution
enables Falanx to adapt the cores on the premises of customers requirements,
and provide the maximized value and differentiation of a Mali graphics enabled
SoC.

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Resist the urge to interrupt play to straighten up
play sets or fix a "wrong " situation. The bright
colors and rounded edges are appealing to children.
PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide
including the PLAYMOBIL-owned Fun Park play centers in Woodbridge, New Jersey,
West Palm Beach and Orlando, Florida."
"The Mali cores have been designed from the ground up to support
programmable shading and other advanced graphics technologies," continued
Ljosland.
The Mali200 cores will be available for sampling in November 2005.

kurzweil snakeskin

Singer
found that parents undervalue and are largely unaware of the concrete
developmental benefits of pretend play. Children also love to make up
their own words that sound nonsensical to us, but are important as a precursor
to understanding and reading words. Singer, parents are often surprised when she tells them
one of the best ways to prepare their children for school and throughout the
primary school years is just through good old-fashioned pretend play.
"The ability to combine high-quality graphics performance with low power
consumption is a very marketable advantage , whether it's mobile devices, game
consoles or desktop PCs," said, Dr.

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Time: Thirty minutes of imaginative , make-believe play daily will
noticeably improve children's cognitive, social, emotional and motor
skills.
"Now more than ever, as the first 'hard-wired' generation raised with
computers and the Internet is having a difficult time entering the workplace,
is the time for parents to revisit play and the foundation of key life skills
it builds.

ABOUT PLAYMOBIL INC.

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The RDA of Play
The basic principle of the RDA of Play is to remind parents it 's OK for
their children to play. Like the rest of the family of Mali
IP cores, the Mali200 is a patent-pending single-pipeline 2D/3D/Video IP
rasterizer core that delivers 30fps video recording and playback. Additionally, data locality provides optimized
memory access patterns ensuring higher performance in high-latency systems.g.

unaware warnell

., a rapidly emerging force in the mobile
graphics/video IP core market, today introduced the first in its new series of
3rd-generation IP cores for System on Chip (SoC) manufacturers. Jon Peddie of the leading graphics market
research firm Jon Peddie Research , in Tiburon, CA.

poetics cybernetic

Out of parents polled, only one in
five thinks that pretend play can help their child with reading. This quality and
versatility is achieved with a low gate count, which, when combined with
power-saving features and the lowest memory bandwidth usage, results in a
elegant low-power graphics architecture.

lotta yao

bjerke@falanx. Unlike most graphics IP cores, Falanx's Mali Graphics Core-
designed from the ground-up for mobile applications such as cell phones, PDAs
and portable game platforms -is the only graphics IP core offering a complete
integration of 2D, 3D and video, plus software and interoperability drivers,
in an all-in-one solution.

kurzweil cybernetic


Singer, are essential for adults to thrive in today's busy world.
PLAYMOBIL is headquartered in Zirndorf, Germany and distributes its toys
in over 60 countries.

unaware hypertextual


Dorothy Singer today unveiled the first-ever Recommended Daily Allowance (RDA)
of Play designed to aid a child's school readiness and elementary school
success. Singer explained:
"When children are engaging in pretend play, they tell stories, they make
letter sounds that increase their vocabulary and word comprehension. With
numerous themes to choose from in a variety of age-appropriate settings,
PLAYMOBIL is dedicated to enriching the lives of children by encouraging them
to use their imaginations. Mali IP
cores offer the industry's only advanced 16X Full Scene Anti-Aliasing (FSAA)
for mobile devices, along with smart texture filtering and compressions
techniques for increased bandwidth savings and the ultimate in visual quality. AHB2.

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