Currently , the company has over 200 titles under contract
and has delivered over 87 million issues to users in more than 120
countries. Published by Essence Communications Inc.

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,
the leading distributor of exact digital replicas of newspapers and
magazines throughout the world, unveiled a new web integration
platform, called iSite(TM), that transforms a publication website into
a portal for electronic editions.
Investors include Adams Capital Management, SSM Ventures, Noro-Moseley
Partners, and the New York Times Company.

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A website visitor can subscribe
or purchase a single copy and instantly launch the current edition to
begin reading one article or browse though an entire issue.,
it is the leading source of cutting-edge information relating to every area of
African American women 's lives.

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About NewsStand, Inc.
ESSENCE is the authority on African American literature ."
Details about other components of the yearlong campaign, including a
parent's challenge to read to their children and ways to support public
libraries, will be announced in the coming weeks .

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Now, website visitors never have to leave a publisher's website to
access or read electronic editions, providing a closer interface with
web editorial and advertising content. Individuals can sign-up by logging on to http://www.com.

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"
NewsStand's iBrowse reading technology, coupled with iSite
integration, simplifies electronic edition access and provides
contextual linking to online special features. NewsStand not only offers an
entirely new reading experience for the global community, but also
creates innovative marketing opportunities for both publishers and
advertisers. The far -reaching
campaign is designed to inspire adults, teens and children to read more,
underscore the importance of parents reading to their children, and to
stimulate public support for libraries that are sorely lacking resources in
urban areas. Jones are among the
dozens of authors who launched their writing careers in the pages of the
magazine. Also, the recently announced ESSENCE Short Fiction Contest received
more than 2,000 entries from regions as far as Africa and Japan.

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NewsStand Releases iSite Unique Electronic Edition Integration with Publisher Websites

The
validation, registration and ecommerce processes can be linked to
existing platforms, framed within the primary web navigation or be
executed completely at NewsStand.essence.

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ABOUT ESSENCE:
With more than seven million readers, ESSENCE is the preeminent lifestyle
magazine for African American women.

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newsstand . NEW YORK, ESSENCE magazine will launch The ESSENCE
Book Club Recommended Read program and a national reading campaign. Throughout the year,
ESSENCE will select a recently released, classic fiction or non-fiction title
by an African-American author to be highlighted.

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Publishing Writers /Business Editors/High-Tech Writers

AUSTIN, Texas----NewsStand, Inc.com. Cleage
is also the lead author profile in ESSENCE's upcoming March 2006 issue, which
goes on sale February 7. The
Essence Best-Sellers List, which appears each month in the magazine and
on-line, is the foremost measure of book sales within the African American
community. He is an award-winning writer and editor, with an extensive
background in publishing covering books, lifestyle and popular culture.

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NewsStand , Inc. For more information, please
visit www. "Education increases achievement and impacts social
change.

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The iSite system provides all the
functionality needed to enable electronic edition delivery right from
the home page while retaining the publication brand.

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NewsStand is a privately held company headquartered in Austin,
Texas, with offices in Germany, the United Kingdom and New York City. For more information about
The ESSENCE Book Club Recommended Read program, see the upcoming March 2006
issue of ESSENCE magazine or visit http://www.

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is the leading digital partner for premier
publishers of newspapers, magazines and other print media and is
included in the eContent magazine list of Top 100 Companies for 2003
and 2004."
The main element of the campaign is The ESSENCE Book Club Recommended Read
program, one of the largest book clubs of its kind.95). "The Book Club
provides a key place for the African American community to share its thoughts
about the books that inspire them the most.

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Since its
inception, ESSENCE has been the leading portal of introduction for emerging
African American literary talent, celebrating established authors and
reflecting publishing trends within the African American community. Terry McMillan, Gloria Naylor and Edward P .essence.

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"Reading strengthens education," said Angela Burt-Murray, editor-in-chief
of ESSENCE magazine, the preeminent lifestyle magazine for more than seven
million African-Americans . For more than 35 years, ESSENCE has celebrated
personal achievement, chronicled social movement , documented struggles,
showcased beauty, defined and set trends.

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"We will continue to enhance both
services in order to bring added value to both the publisher and the
reader. NewsStand's digital delivery solution makes it possible for
subscribers to access an entire publication in traditional print
format on their desktop or laptop.
Patrik Henry Bass, books editor for ESSENCE magazine , has been an integral
part of this evolution and thus has become the voice of African American
literature . He has
also written and edited for a number of publications including The New York
Times, O: The Oprah Magazine, Publisher's Weekly, The Washington Post, Time
Out New York, Brooklyn Bridge, Entertainment Weekly and BET Weekend, where he
was a founding editor.
"We are thrilled that Pearl Cleage's newest book is the first selection of
The ESSENCE Book Club Recommended Read program ," said Bass.

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ESSENCE Announces ESSENCE Book Club Recommended Read Program and Launches National Reading Campaign

Book Club members will
receive a monthly e-mail containing details of the most recent book selection,
links to exclusive author forums, interactive internet chats, chapter
previews , upcoming book news and prizes. He is also the author of Like A Mighty Stream, The
March on Washington , August 28, 1963 (Running Press, 2002).

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The first selection is New York Times best-selling author Pearl Cleage's
newest book, Baby Brother's Blues (One World/Ballantine Books, $24.

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The publication image
and brand are leveraged throughout the reading experience. It was
announced today by Angela Burt-Murray, editor-in-chief of the preeminent
magazine for more than seven million African Americans . This important campaign is an opportunity to affect large-scale
progress. In
addition, each selected title will feature The ESSENCE Book Club Recommended
Read logo on the book's cover, which will be sold in bookstores throughout the
country.

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ESSENCE editors will also provide
online discussion questions and reader guidelines about the featured book. Bass and photographer and artist Karen Pugh coauthored
In Our Own Image: Treasured African-American Traditions, Journeys and Icons
(Running Press, 2001).

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"iSite and iBrowse(R) represent significant steps forward in the
usability of digital publications and their integration into
publishers' web sites," commented Kit Webster, president and chief
executive officer of NewsStand.com

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