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About LDS Media
Founded in 2004 LDS Media is a division of Infobase Media Corp. The LDS Media Network includes LDSAudio. said
today that a recent study on the accuracy of online encyclopedias by the
science journal Nature was "so error-laden that it was completely without
merit" and called on the journal to retract the study.
-- Misrepresenting its findings.

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OREM, Utah, Finding extra time in the lifestyle of
an active member of the Church of Jesus Christ of Latter-day Saints can be
difficult.
LDS Media products can be found at LDSAudio.
Other content providers include Brigham Young University, Excel Entertainment,
Litchfield Associates, Prime Recording, Sounds of Zion, and Sound Concepts
among others.

Britannica Rips Nature Magazine on Accuracy Study

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Thanks to modern technology, the options for when, how, and where to study
the scriptures or listen to inspiring audio books, talks and music are no
longer limited.
The increasing use of MP3 players and PDAs demonstrates how audio and text
content is becoming more mobile. focused on
the LDS market.
Its products include Britannica Online School Edition and other digital
products; and printed products such as the new Britannica Discovery Library.

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com/cgi-bin/prnh/20050601/LAW147)
LDS Media, a company based in Orem, is trying to help members of the LDS
Church take advantage of the little time they do have to read and study church
literature or listen to uplifting spiritual messages.
"Lots of people have these devices to help them manage their busy lives.britannica .

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"We want every overworked LDS mother and father to be able to catch
glimpses of heaven throughout the day. Deseret Book
is a strategic partner with Infobase Media for content, marketing and
distribution of audio books and music in MP3 format, as well as electronic
texts included in the LDS Collectors Library 2005 and the LDS PDA Library. But in a 7,000-word,
article-by-article analysis of the Nature study posted today on the company's
Web site ( http://www.

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"We continue to see busy church leaders and members using PDAs and other
electronic devices to have quick access to scriptures and reference
materials," says Jim Ericson, VP of Marketing at LDS Media.com ), Britannica said that "almost
everything about the journal's investigation ."
Britannica's analysis took six weeks to complete and involved, in addition
to its editorial staff, many of its outside advisers and contributors .
Britannica also said it was rebuffed in its repeated attempts to obtain
from Nature the original data on which the study's conclusions were based."
Britannica's full report is available at http: //www.britannica. The company is known for the 32-volume
Encyclopaedia Britannica and its pioneering work in electronic publishing. Britannica makes its
headquarters in Chicago.

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Many are multi-tasking to get
"spiritually fed" by listening to audio books or inspiring music while taking
care of more mundane daily tasks like commuting or exercising.
The LDS PDA Library includes many titles that were not previously
available for the handheld devices, such as The Encyclopedia of Mormonism,
Mormon Doctrine, To Draw Closer to God, Go Forth With Faith: The Biography of
Gordon B.

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The company said it found in Nature's work "flagrant errors so numerous
they completely invalidated the results . Several
of the "articles" Nature sent its outside reviewers were only sections
of or excerpts from Britannica entries.

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com and LDSLibrary. Some were cut and pasted
together from more than one Britannica article.

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"We have never claimed that Britannica is error-free, " he added, "but
Nature attributed to us dozens of inaccuracies that simply were not
inaccuracies at all.

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com, a site where people can
purchase downloads of popular LDS books, talks, and music in digital MP3
format." The editors of Nature rearranged
and reedited Britannica articles before sending them out to reviewers, said
Britannica. Nature claimed to have found dozens of inaccuracies in the
Encyclopaedia Britannica that didn't exist and reviewed texts that were not
from the encyclopedia , according to Britannica.
-- Failing to check facts.

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc.

scholarly rasa

"Our goal is to take advantage of all of this existing and emerging
technology to make church materials, in both audio and text formats, more
readily available to church members wherever they are," Ericson says. By its flawed analysis and false accusations , Nature did us a
great disservice.

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Now we're enabling them to fill them with quality, uplifting content," Smith
says.
Founded by Paul Allen and Dan Taggart, the co-founders of Infobases,
Ancestry ..
Britannica's editorial operation is overseen by some of the world's most
distinguished scholars , several of them Nobel laureates.

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Firm Helps LDS Members Get Inspired in Spare Moments

The LDS PDA Library is not the first product from LDS Media.com (for the LDS Collectors Library line
of products), Deseret Book and other LDS bookstores. We practice strong scholarship, reasoned judgment , and
continuous editorial review, and we publish a reliable, high-quality
encyclopedia.
"The thing for Nature to do now is to issue a full, public retraction of
the study and the article in which it was reported," said Hoiberg. has been a leader in reference and
education publishing since 1768.

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Families face the increasing demands of hectic work and family
schedules leaving them little time to seek inspiration or for personal study.

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They can listen to an uplifting talk
on their lunch hour or find a few extra minutes to plan their Sunday lessons
while waiting at the dentist 's office," Smith says.

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newscom.com(TM), Infobase Media is a private company
funded by private investors ..

Taken together, Britannica said, these and many other errors by Nature
invalidated the results of the study.

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com (for MP3 downloads of LDS
books, talks, and music), LDSLibrary.
Published in Nature's December 15, 2005, issue, the study claimed to have
found that the science coverage in the Encyclopaedia Britannica was only
slightly more accurate than that in Wikipedia.

"
The errors by Nature cited in Britannica's analysis included:
-- Rearranging, reediting , and excerpting Britannica articles. Nature falsely attributed inaccuracies to
Britannica based on statements from reviewers that were themselves
inaccurate and which Nature's editors failed to verify.

divine alighieri

LDS Media wants to adapt LDS content to
these new trends in mobility. And if 270 titles aren't enough,
LDS PDA Library customers who also own LDS Collectors Library (a separate
product LDS Media produced with Deseret Book last November) can export any of
the 3,300 books , talks, reports and other works included in the LDS Collectors
Library for use on their PDA. Infobase Media makes valuable text, audio and video content,
in every field of human knowledge, available in digital format.

Contact:
Jim Ericson, VP Marketing
(801) 437-9691

"This study has been cited all over the world, and it's invalid," said
Dale Hoiberg , Britannica's editor-in-chief.com .

This category is for listings of websites related to the great poet Dante Alighieri, more often than not simply thought of as Dante, author of the Inferno, which is the first book of his Divine Comedy.

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(Photo: http://www. LDS Media just released its newest product , LDS PDA Library,
a gospel library of more than 270 volumes of books and talks for people using
Palm or pocket PC devices. Encyclopedia Publisher Says Journal's Research was Invalid,
Demands Retraction

CHICAGO, Encyclopaedia Britannica, Inc. Even according to Nature's own figures,
which grossly exaggerated the number of inaccuracies in Britannica,
Wikipedia had a third more inaccuracies than Britannica, yet the
headline of Nature's report misleadingly implied otherwise. "They
should do it immediately and correct the misleading impression they've
created.

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According to Doug Smith, President and CEO of LDS Media , one of the
company's goals is to make religious content as readily accessible as secular
materials , both for study and for entertainment. For nearly
two years the company has operated LDSAudio.com (TM) and MyFamily. was wrong and misleading.

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Hinckley, and Approaching Zion.com
as well as the LDS Audio Listener's Library of digital audio titles on CD ROM.

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He explains that
members are increasingly using "gadgets" like cell phones and MP3 players as
they go about their daily routines. This new library contains more than double the
number of titles that were included in the largest of previously available
gospel libraries for personal digital assistants.