- Committed to alleviating animal
suffering through proactive solutions to dog and cat
overpopulation.)
- FieldHaven Feline Rescue (Lincoln, Calif.)

Winners were chosen based on the best implementation of the Iams Home 4
the Holidays program."
A Web site and toll-free registration number already are in place for
groups to sign up to participate in the seventh annual campaign, which kicks
off Nov. Untold Legends is a trademark of Sony Online Entertainment
Inc.

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Several
organizations will receive their grants in ceremonies that recognize
their efforts supporting and serving pet programs . In November 2004, the company also opened two friends 2B
made(R) stores, the newest concept launch from Build-A-Bear Workshop.)
- Greater West Metro Humane Society (Buffalo, Minn.)
- Oregon Humane Society (Portland, Ore.G. of Monroe County (Amory, Miss.

About The Iams Company
For more than 50 years, The Iams Company has enhanced the well-being of
dogs and cats by providing world-class quality foods and pet care products.ereleases.

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For more information about the company and its products call (888)
560-BEAR (2327) or visit the company's award-winning website at
www .)
- Humane Society of Calvert County, Maryland (Prince Frederick, Md.)
- Muscogee County Humane Society (Columbus, Ga.99.
$29.

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)
- Cat Assistance, Inc.)
- Valley Oak SPCA (Visalia, Calif.
The campaign surpassed its goal of 300,000 adoptions. (SOE),
a worldwide leader in massively multiplayer online gaming, today announced
EverQuest(R) Depths of Darkhollow (TM), the latest expansion for the incredibly
popular PC massively multiplayer online role-playing game (MMORPG),
EverQuest(R). Retailers will be offering a boxed
version that will carry a suggested retail price of $29. By channeling the power of the ethereal world, you can
shape Norrath's creatures by enveloping themselves in "Spirit Shrouds. SOE
creates, develops and provides compelling entertainment for the personal
computer, online, game console and wireless markets. SOE, the SOE logo and PlanetSide are registered trademarks of Sony Online
Entertainment Inc.

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$5,000 Grants Awarded by Iams After Pet Adoption Drive Sets
New Record of More Than 300,000 Adoptions Worldwide

SAN DIEGO, For their roles in the most successful
pet adoption program in history, 20 adoption organizations have each been
awarded $5,000 Iams Home 4 the Holidays grants.) found
lifelong homes as part of the program.com. Featuring new lands with
beautiful graphics, a bold new storyline, and fierce new creatures including
Sporali, Clockwork Gnomes and the frightening Werewolves, EverQuest Depths of
Darkhollow is the next great expansion pack for the fantasy adventure that is
EverQuest .
In EverQuest Depths of Darkhollow, you'll venture through bleak caverns
and face some of the most formidable monsters yet -- including new feral
predators, spectacular underground environments and countless new missions,
raids and events.
* New Crafting, Spells, Items and More: New items and tradeskill
recipes! Also new spells and alternate advancement abilities!

For more information, please visit http://www.

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The grant recipients include:

1.
Madison, NJ

10. Money raised through the sales of these animals is
directly granted to shelters and animal programs in the United States
and Canada on a quarterly basis.)
- Volunteers for Animals (Batavia, N.
Since the drive began in San Diego in 1999, Home 4 the Holidays shelters
have completed 878,000 adoptions worldwide. New
Creatures, New Environments and New Encounters: Over 30 unique
creatures and 7 Zones, 15 Small Instances, with a re-envisioned
Nektulos Forest. (SOE), a subsidiary of Sony Pictures
Digital Inc.

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Louis, MO

5. Dog + Cat Shelter - Provides a shelter for unwanted and abandoned
animals. 335

Brian Cox
Fleishman-Hillard
(816) 512-2252

This release was issued through eReleases(TM ). Spirit
Shrouds will allow you to play as a creature at any level below your
own. So don the form of a lower level creature and join your friends
in battle while earning experience for your normal character!
* Evolving Items: Earn new items that advance as you use them, becoming
more powerful over time and unlocking hidden abilities and wield
intelligent items with a personality of their own!
* New Missions: Battle your way through over 60 new missions.depthsofdarkhollow. All other trademarks and trade names are properties of their respective
owners.

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Edmonton, Canada

3. Bearemy's Kennel Pals(R) grant
program began awarding funds in 2004. To
learn more about Eukanuba(R) and Iams(R) dog and cat foods, the Eukanuba
Veterinary Diets(TM) line of canine and feline prescription diets or general
pet care and nutrition information, call the Iams Consumer Care Center at
(800) 566-5038 or visit http://www. The more a Spirit Shroud is worn -- the more they grow
with it -- unlocking powerful abilities and changes in appearance.com.

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)
- CatNap from the Heart (La Grange Park, Ill.Y.A. "The passion and dedication of the development team is clear
as they continuously deliver triple-A expansion packs filled with innovative
gameplay features and tons of new game content year after year.depthsofdarkhollow.
Headquartered in San Diego, CA, with additional development studios in Austin,
TX, Seattle, WA, and Taiwan, SOE has an array of cutting-edge online games in
development.

EverQuest is a registered trademark of Sony Computer Entertainment America
Inc.

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Including this round of grants,
Build-A-Bear Workshop (R) has distributed over $265,000 to
organizations that work with pet programs.aspx

About Build -A-Bear Workshop(R) Giving Programs

Build-A-Bear Workshop is committed to improving communities and
impacting lives through meaningful philanthropic programs that support
causes for children , families and animals. Louis
in 1997 and as of January 2005 the company operated 170 stores in 40
states and Canada.buildabear. Players will also
utilize Spirit Shrouds to don the form of a lower level creature to join
newbie friends in battle.99, which includes
exclusive post cards illustrated by world-renowned artist, Larry Elmore, as
well as special in-game items for players to enjoy: a Clockwork Boar mount,
and an in-game Gargoyle Spirit Shroud for their main character.

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LOUIS----Build -A-Bear Workshop(R)
(NYSE: BBW) announces that it is giving $90,000 in grants to various
domestic pet programs across the United States and Canada. Edmonton Humane Society for the Prevention of Cruelty to Animals -
Dedicated to preventing animal suffering and commitment to
animal welfare .D.

Join EverQuest(R)
Depths of Darkhollow and journey into a world of immorality and devastation, a
world that has existed purely as a vast wilderness filled with intelligent
predators , destruction and disease. Go forth with courage as the terror that
lies deep within these grounds must not be allowed to spread to the
surface -- to Norrath. Experience EverQuest lore first hand through
the eyes of another character in Monster Missions and unlock the
ability to use more powerful monsters!
* Spirit Shrouds: Adventure with your friends of any levels .

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Business Editors/Toy Industry Writers

ST. (Ardsley, N.)
- Cut Bank Animal Shelter (Cut Bank, Mont. Depths of Darkhollow is now available at retail and for digital
download from Sony Online Entertainment for the suggested retail price of U.99 (plus tax where applicable).

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Hillside , NJ

8. Over 25 million stuffed animals have been sold world wide
since 1997.

Iams Grants $100 000 to 20 Pet Adoption Organizations

Y. For more
information on EverQuest Depths of Darkhollow , please visit:
http://www.

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St.
Sheridan, WY

Build-A-Bear Workshop giving programs focus on improving
communities and impacting lives through meaningful philanthropic
programs that support causes for children, families and Bearemy's
Kennel Pals Grants/Add One animals.com

, the Center provides services for more than 57,000 people and
thousands of animals annually.

S. Now a new evil begins to emerge
from the underground; far beneath the surface of Norrath.

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Humane Society of Missouri - Provides a safe and caring haven to
all animals in need.
Additionally , the mission of the Build-A-Bear Workshop Foundation is
to direct funds to children's health and wellness, literacy, the
preservation of endangered animals and their habitats, and the support
of local animal shelters. With the opening of its international store in
Sheffield, England in the fall of 2003 and the addition of
international stores in Japan, Denmark and Australia in 2004,
Build -A-Bear Workshop has become the global leader in the teddy bear
business.)
- Metro East Humane Society (Edwardsville, Ill. In all, 163,286
dogs, 143,445 cats and 6,392 other pets (rabbits, snakes , birds, etc. Shelters, rescue groups and other organizations can complete
the registration form for the 2005 campaign online at
http://www.- EverQuest(R) Depths of Darkhollow(TM) Allows Players to Explore Exciting New
Areas and Replay Old Favorites from the Eyes of a Monster -

SAN DIEGO, Sony Online Entertainment Inc."
From floating wisps to menacing goblins, Norrath 's creatures have unique
abilities that players may call with this feature. If
you choose to see the world from within an evil eye, great magical strikes can
rain upon any foe.

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Louis, MO

6 .

Build-A-Bear Workshop (NYSE: BBW) is the leading and only national
company providing a make -your-own stuffed animal interactive
entertainment retail experience. The $5,000 grants are unrestricted and can
be used to best meet the needs of the individual organizations.J.)
- Richland County Dog Shelter and Adoption Center (Mansfield, Ohio)
- Terre Haute Humane Society (Terre Haute , Ind.

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private , non-profit organization where
"people help animals and animals help people. For more information ,
visit http://www."
EverQuest Depths of Darkhollow will have players adventuring in raw, bleak
caverns and facing the most formidable monsters yet.com

About EverQuest Depths of Darkhollow
On the surface, as the battle between Firiona Vie and Lanys T'Vyl
continues to rage throughout the lands of Nektulos, an expedition of Qeynosian
miners breached the barrier of Darkhollow.
Which creature of Norrath will you be?

Features:

* Monster Missions: Play EverQuest as you never have before and see
Norrath through the eyes of some of its fearsome and powerful
creatures as you step into their form to do battle against their
ancient foes! Change into a creature with different abilities from
your own to experience .

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Best Friends Animal Society - A sanctuary for homeless animals. Operation SPOT - Works to end the unnecessary euthanasia of dogs
and cats.
Richmond, VA

9. Hubert's Animal Welfare Center - Dedicated to the humane
treatment of animals through services that support the
human-animal bond.buildabear.
Grants were awarded to:

- Animal Care + Control of New York City (New York, N.)
- Monmouth County SPCA (Eatontown, N. Criteria included:

- Number of adoptions versus prior year
- Community involvement
- Media coverage
- Overall implementation of the program

Iams Home 4 the Holidays Sets New Record
As part of the world's largest pet adoption drive, all of the
participating organizations helped set a new record, with 313,000 adoptions
during the eight-week campaign.home4theholidays.

Media Contacts:

John Van Zante
Helen Woodward Animal Center
(858 ) 756-4117 ext.com.

EverQuest(R) Continues Success as 10th Expansion Launches Today

Continuing
strong after six-and-a-half years, EverQuest is second to none with
unparalleled success.

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4.
Bearemy's Kennel Pals(R) is a line of plush dogs that generates
funds for the support of pet programs. For more information on the Bearemy's
Kennel Pals grant program or to download an application, please visit
www.)
- The Moline Animal Shelter (Moline, Ill.)
- W. EverQuest Depths of Darkhollow is bursting with new
adventures and features for players of all levels .

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7, 2005.org, or by calling the Iams Consumer Care Center
at (800) 566-5038." Founded in 1972 in Rancho Santa
Fe, Calif. Helen Woodward Animal Center also is creator of
the international Home 4 the Holidays pet adoption drive and the Animal
Shelter University program.
The new expansion will be downloadable via the Station Store for U., is a recognized worldwide leader in massively multiplayer online
games, with hundreds of thousands of subscribers around the globe.

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Heaven Can Wait - Rescues dogs and cats from inevitable
euthanasia.
St. Parsippany Animal Supporters Society - Dedicated to the
improvement of animal welfare through education.
The winning organizations were selected from more than 1,800 participating
organizations to receive the grants, which were awarded by Helen Woodward
Animal Center and The Iams Company.)
- Grainger County Humane Society (Rutledge, Tenn.)
- James River Humane Society (Jamestown, N. "We congratulate the
shelters and rescue groups worldwide that joined Iams and the Helen
Woodward Animal Center to give the greatest gift to these orphaned pets.

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St.
Parsippany, NJ

7. Richmond Society for the Prevention of Cruelty to Animals -
Promotes safe care of animals through animal rescue, education,
adoption and spay/neuter services. The first store opened in St.S.

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Build-A-Bear Workshop donates a
portion of the proceeds from the sale of each full-sized Bearemy's
Kennel Pals friend to domestic pet programs including local animal
shelters, stray pet rescue and rehabilitation organizations and pet
education programs.Y.
"These pets found wonderful new homes and families thanks to this
partnership between The Iams Company and the animal welfare community," said
Mike Arms, President of Helen Woodward Animal Center. For the first time ever, players will have the ability to play as
a monster and experience EverQuest lore first hand through the eyes of another
character while they do battle against their ancient foes. For example, you can don
the Spirit Shroud of an Orc to stand strong like a warrior against enemies or
call upon the spirit of a Fairy and bring a healing touch to her party.

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Adoption organizations in all 50 states - plus 13 other countries - joined
paws for the sixth annual Iams Home 4 the Holidays campaign to encourage
prospective pet parents to adopt an orphaned pet into a loving home during the
winter holidays.iams.
$29.

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People for Animals, Inc.com/aboutUs/community/bearscanhelp/FurryHelp. The company does this in a
number of ways including Stuffed with Hugs(TM), the company's
signature charitable program, which is now in its fifth year.
"As the tenth expansion for EverQuest, Depths of Darkhollow is impressive
in so many ways," said Chris Sturr, senior brand manager, Sony Online
Entertainment.

About Sony Online Entertainment
Sony Online Entertainment Inc.

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Build-A-Bear Workshop Awards Grants to Pet Programs Across the Country; Bearemy's Kennel Pals Program Raises Money for Domestic Pet Programs

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2.)
- Brookhaven Animal Rescue League (Brookhaven, Miss.S. Known for its
blockbuster franchises and hit titles including EverQuest(R), EverQuest(R) II,
Champions of Norrath(R), Untold Legends(TM), and PlanetSide(R), as well as for
developing Star Wars Galaxies (TM): An Empire Divided(TM), SOE continues to
redefine the business of online gaming and the creation of active player
communities while introducing new genres on various entertainment platforms.

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Iams Grants $100 000 to 20 Pet Adoption Organizations

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EverQuest(R) Continues Success as 10th Expansion Launches Today

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Build-A-Bear Workshop Awards Grants to Pet Programs Across the Country; Bearemy's Kennel Pals Program Raises Money for Domestic Pet Programs

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