PRESS RELEASE Consulate General of Sweden Announces Swedish Lifestyle Month

" (Visit
www. The far-reaching
campaign is designed to inspire adults, teens and children to read more,
underscore the importance of parents reading to their children, and to
stimulate public support for libraries that are sorely lacking resources in
urban areas. This important campaign is an opportunity to affect large-scale
progress.com. He has
also written and edited for a number of publications including The New York
Times, O: The Oprah Magazine, Publisher 's Weekly, The Washington Post, Time
Out New York, Brooklyn Bridge, Entertainment Weekly and BET Weekend , where he
was a founding editor."
Details about other components of the yearlong campaign , including a
parent's challenge to read to their children and ways to support public
libraries , will be announced in the coming weeks.

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S. A program on Innovation
Journalism with Swede David Nordfors , who directs the program at Stanford
University, and journalist/USC professor Judy Muller is being planned for
the Los Angeles Consular Press Organization. NEW YORK, ESSENCE magazine will launch The ESSENCE
Book Club Recommended Read program and a national reading campaign. In
addition, each selected title will feature The ESSENCE Book Club Recommended
Read logo on the book's cover, which will be sold in bookstores throughout the
country.essence. The
Essence Best-Sellers List, which appears each month in the magazine and
on-line, is the foremost measure of book sales within the African American
community.
Patrik Henry Bass, books editor for ESSENCE magazine, has been an integral
part of this evolution and thus has become the voice of African American
literature . Published by Essence Communications Inc.

arts author

The Consulate General of
Sweden, together with Juvenile Diabetes Research Foundation, Washington
University and Novo Nordisk will present Seattle Sweden Diabetes Awareness
Day, introducing prominent Swedish experts from Sweden's Lund University,
Karolinska Hospital, Universityhospital in Mlmo and Linkping University,
and their counterparts in Seattle.

The team will present major
NIH-sponsored studies, new research and treatments for Type 1 diabetes .
The first selection is New York Times best-selling author Pearl Cleage's
newest book, Baby Brother's Blues (One World/Ballantine Books, $24.
"We are thrilled that Pearl Cleage's newest book is the first selection of
The ESSENCE Book Club Recommended Read program," said Bass.

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This year's "Be Swedish for a Month" message will be promoted at all Beyond
Blond events -- many open to the public -- celebrating Sweden's
entrepreneurial spirit and image as a global leader in film , music and
design, biotechnology, sustainable energy and IT/Telecom, plus Literature,
Food, Fitness , Tourism and Trade.essence.

literature research

that presents Sweden today as a nation at the top of its
game in delivering innovative design, scientific achievements,
communication technologies, sustainable development, energy, environment
technology and business prowess in numerous fields affecting contemporary
lifestyle and quality of life," says Tomas Rosander, Consul General of
Sweden. "Education increases achievement and impacts social
change. ESSENCE editors will also provide
online discussion questions and reader guidelines about the featured book.95). Cleage
is also the lead author profile in ESSENCE's upcoming March 2006 issue, which
goes on sale February 7. Since its
inception, ESSENCE has been the leading portal of introduction for emerging
African American literary talent, celebrating established authors and
reflecting publishing trends within the African American community. "The Book Club
provides a key place for the African American community to share its thoughts
about the books that inspire them the most.,
it is the leading source of cutting-edge information relating to every area of
African American women's lives.

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beyondblond.

fantasy research

A ceramic exhibition
at Scripps College will show, among 12 artists , the works of Swedish
ceramicist Eva Hild."
The main element of the campaign is The ESSENCE Book Club Recommended Read
program, one of the largest book clubs of its kind. Terry McMillan, Gloria Naylor and Edward P.

b works

Klein will be the featured speaker at a seminar: "Biotech for the
Future," organized by the Consulate General of Sweden. He is an award-winning writer and editor, with an extensive
background in publishing covering books, lifestyle and popular culture.

bellairs author

The Consulate General of Sweden
will host WESTWEEK's 12th annual Design Awards Reception at Pacific Design
Center; and Swedish feature film, "Masjviar," will be premiered in
collaboration with American Cinematheque.

ABOUT ESSENCE:
With more than seven million readers, ESSENCE is the preeminent lifestyle
magazine for African American women.

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"

Highlights include: a Swedish Fitness Program at Santa Monica Beach that
includes Nordic Walking, recently featured in the LA Times and NY Times;
two of Sweden's hottest new bands: Quit Your Day Job and Ane Brun will be
featured at the Viper in Hollywood; IT /telecom seminars on third generation
information technology, film screenings, and biotech events presenting
cutting edge scientific studies and applications of advanced medical
research. LA Times book editor David Ulin will moderate a literary event on
Cross-Cultural Genres with Pen USA, and local authors Kate Gale, Carolyn
See, Susan Straight, Michael Jaime Becerra. Also during the month , a Sami Photo Exhibition will be
held at Lief in West Hollywood; and the Swedish Consulate in San Francisco
will present "Sensuality & Survival: New Nordic Designs -- 2006.

ESSENCE Announces ESSENCE Book Club Recommended Read Program and Launches National Reading Campaign

It was
announced today by Angela Burt-Murray, editor-in-chief of the preeminent
magazine for more than seven million African Americans.
ESSENCE is the authority on African American literature. Jones are among the
dozens of authors who launched their writing careers in the pages of the
magazine. He is also the author of Like A Mighty Stream, The
March on Washington, August 28, 1963 (Running Press, 2002).com.

promotion author

Robert N.

Beyond Blond 2006 program sponsors and partners include Art Center College
of Design & "The Agency," Pacific Design Center, Swedish Trade Council,
Swedish American Chamber of Commerce (SACC), Swedish Women's Educational
Association (SWEA), Swedish Travel and Tourism Council, Scandinavian
Airlines System, Invest in Sweden Agency (ISA), Novo Nordisk, HemoCue, AB,
Stellar Holdings, Inc .

Individuals can sign-up by logging on to http://www. Bass and photographer and artist Karen Pugh coauthored
In Our Own Image: Treasured African-American Traditions, Journeys and Icons
(Running Press, 2001).

literature research

The Consulate General of Sweden will present
the third annual Beyond Blond, Swedish Lifestyle Month: March 12-April 12.

"Beyond Blond has established a special branding for Sweden in the western
region of the U. "I'm pleased to say that Beyond Blond 2006 goes beyond California
this year, featuring for the first time lifestyle events elsewhere within
this consulate's 13 -state region, including Washington State and Nevada. Book Club members will
receive a monthly e-mail containing details of the most recent book selection,
links to exclusive author forums, interactive internet chats, chapter
previews, upcoming book news and prizes. For more than 35 years, ESSENCE has celebrated
personal achievement, chronicled social movement, documented struggles,
showcased beauty, defined and set trends.

life authors

org for a schedule of events, further details and updates)., IKEA, Absolut , Ericsson, European Fitness Training,
Pen Club USA, Trade Development Alliance of Greater Seattle , University of
Washington, Seattle, and the Juvenile Diabetes Research Foundation
Northwest.
"Reading strengthens education," said Angela Burt-Murray, editor-in-chief
of ESSENCE magazine , the preeminent lifestyle magazine for more than seven
million African-Americans. Throughout the year,
ESSENCE will select a recently released, classic fiction or non-fiction title
by an African -American author to be highlighted. Also, the recently announced ESSENCE Short Fiction Contest received
more than 2,000 entries from regions as far as Africa and Japan. For more information about
The ESSENCE Book Club Recommended Read program, see the upcoming March 2006
issue of ESSENCE magazine or visit http://www.

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