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the finest editorial product in the industry.S. and around the globe . Newsweek's total U.5 million
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PRESS RELEASE Consulate General of Sweden and Volvo Cars of North America Will Host March 14 Event to Kick Off 'Beyond Blond' Swedish Lifestyle Month at the Pa

Volvo is the Official Corporate Platinum Sponsor of the month-long program,
which will commemorate "Swedish Design Year," the centenary anniversary of
Swedish film icon, Greta Garbo and Sweden's entrepreneurship and
achievements in lifestyle and artistic areas, including Film, Music,
Literature , Food, Sports and Fitness, Tourism and Trade.org)."

Newsweek and MSNBC entered a partnership in 1999, whereby Newsweek became
a technology partner with MSNBC. Founded in 1933, Newsweek provides comprehensive
coverage of national and international affairs, business, society, science and
technology , and arts and entertainment. and more than 4 million
worldwide.

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We are proud to have them as a partner in
our Swedish lifestyle month," says Tomas Rosander, Consul General of
Sweden .

Newsweek.com Launches New Daily Editorial Initiative

com will begin a new daily
editorial initiative entitled, "Every Day, Every Week," in which the site will
provide in-depth reporting and commentary on a particular subject, in addition
to its ongoing news and analysis.

The schedule for "Every Day, Every Week" on Newsweek.com will be as
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* Sunday/Monday: "Inside Newsweek" featuring expanded coverage from that
week's print edition.
* Wednesday: "The Business Edge" including Web-exclusive columns by Allan
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The Consulate General of Sweden and Volvo
Cars of North America will host a preview opening event at 6:30 PM March
14 at the Pacific Design Center (B203) in West Hollywood to kick off Beyond
Blond - Swedish Lifestyle Month 2005 (March 15-April 15), which celebrates
Sweden's role as a global leader in culture, lifestyle and the arts. Two major exhibitions are featured during
the month at the Pacific Design Center in West: "Designed in Sweden" an
exhibition presenting art, glass, furnishings, textiles and industrial
design recently shown at the Museum of London (the installation will be
shown in New York following its Los Angeles debut); and a special showing
of Volvo's futuristic automotive and industrial design . On display are the
Tandem cars and the Volvo Extreme Gravity car designed by the Volvo
designers based at the Volvo design center in Camarillo."

"Volvo is pleased to support this year's Beyond Blond Lifestyle Month
program, which is the most ambitious yet," said Roger Ormisher, Vice
President of Public Affairs, Volvo Cars of North America.
* Thursday: "State of the Nation" with the award -winning (and always
news-breaking) column "Terror Watch" by Michael Isikoff and Mark
Hosenball, plus Web-exclusive political commentary from Howard Fineman,
Richard Wolffe and Holly Bailey.com's dramatic growth over the
past year in visitor traffic, advertising revenue and, most importantly,
editorial acclaim. Newsweek's
circulation is more than 3.S. audience exceeds 19 million and 22.

authors ramsay

"Thanks to the generous support of Volvo and other sponsors and
partnering organizations , we are able to present to Californians: Sweden
today -- A nation delivering innovative design, creativity , environmental
systems, scientific breakthroughs, communication technologies and business
prowess that are having an impact worldwide on contemporary lifestyle and
quality of life. market by offering a premium product that meets the demands
of today's lifestyle trends."

In presenting its annual lifestyle program, the Consulate General of Sweden
aims to highlight the latest trends in a country with a global reputation
as a trend-setter while at the same time demonstrating the synergy that
exists between Sweden and California in lifestyle, design, music, film,
fitness, IT, life sciences and biotechnology. This year's Beyond
Blond program embraces Sweden's well-recognized leadership and
international influence in culture, lifestyle and the arts.calsweden. 'Every Day, Every Week ' to Provide Daily-Themed Content from the Magazine's
Worldwide Reporting Staff

NEW YORK, Newsweek.
* Friday/Saturday: "Arts Extra" featuring Web-only criticism and essays
from Newsweek critics, a monthly movie club hosted by David Gates and
Live Talks with top authors, directors and artists.com has won four prominent awards recently: the Society of
Professional Journalist's Sigma Delta Chi Award for best online investigative
reporting (for "Terror Watch"); two Min magazine Best of the Web Awards, for
Editorial Excellence and Integration with Print (for our "Health for Life"
feature), and a Front Page Award for a prescient Campaign 2004 article
entitled, "All Eyes On Ohio. Headquartered in New York, Newsweek
has 20 bureaus located in the U.1 million in the U.

literature arts

"Volvo is one of Sweden's strongest brands and has earned a solid
international reputation for innovative design, environmental consciousness
and safety within the industry. "Each spring, the
Consulate General of Sweden organizes a month-long series of events ,
exhibits, seminars and celebrations that demonstrate Sweden's
entrepreneurial spirit and well -recognized leadership in lifestyle elements
like music and design. Throughout the year, the
Consulate General supports extensive programs and efforts to bring together
Swedish companies, artists, musicians and many others to interact and forge
partnerships with their counterparts in California.
* Tuesday: "Healthbeat" featuring Web-exclusive reporting and commentary
on the latest health -related research, patient case-studies and a
"Health For Life" advice column by a Harvard Medical School physician.com Editor Deidre Depke."
Advertising growth has dramatically surged in the last year -- as
advertisers have increasingly coupled print advertising with Newsweek. "Our sales team doesn't aim to merely
sell individual pages or ad impressions, they sell ideas," says Newsweek
WorldWide Publisher Gregory Osberg.com and a content provider for that Web site,
plus MSN and NBC News.S.

allan arts

Among the featured
lifestyle events are: a tribute to Greta Garbo at the Academy of Motion
Picture Arts and Sciences; Nordic Walking classes at Santa Monica Beach; a
Literary Event with PEN USA presenting Swedish and American authors, and
Sweden's Hottest New Rock Bands.

Many Beyond Blond 2005 events will be open to the public.

This editorial initiative follows Newsweek.com's growth.