"Thanks to the generous support of Volvo and other sponsors and
partnering organizations , we are able to present to Californians: Sweden
today -- A nation delivering innovative design, creativity , environmental
systems, scientific breakthroughs, communication technologies and business
prowess that are having an impact worldwide on contemporary lifestyle and
quality of life.

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Two major exhibitions are featured during
the month at the Pacific Design Center in West: "Designed in Sweden" an
exhibition presenting art, glass, furnishings, textiles and industrial
design recently shown at the Museum of London (the installation will be
shown in New York following its Los Angeles debut); and a special showing
of Volvo's futuristic automotive and industrial design.

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On display are the
Tandem cars and the Volvo Extreme Gravity car designed by the Volvo
designers based at the Volvo design center in Camarillo. market by offering a premium product that meets the demands
of today's lifestyle trends . For more information on this
paint-out, visit www. The mission of the Club, which is
headquartered in Pasadena, Calif.

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The program is complementary to Volvo's mission to
expand our U.

As part of the "Frank Lloyd Wright Preservation 2005 National Conference,"
more than 50 of the Club's artists are expected to converge on Barnsdall
Park from 9 a."

There is no charge for individuals interested in watching artists
participate in this paint-out at Barnsdall Park, which is located near the
intersection of Hollywood and Vermont.

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The Consulate General of Sweden and Volvo
Cars of North America will host a preview opening event at 6:30 PM March
14 at the Pacific Design Center (B203) in West Hollywood to kick off Beyond
Blond - Swedish Lifestyle Month 2005 (March 15-April 15), which celebrates
Sweden's role as a global leader in culture, lifestyle and the arts.californiaartclub.

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PRESS RELEASE California Art Club Artists Return to the Hollyhock House for 'Paint-Out' of the Historic Building Once Occupied by the Club

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"Many of the Club's current efforts to
educate the public on traditional fine arts are extensions of programs
initiated while the Club resided in the Hollyhock House.

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"

In presenting its annual lifestyle program, the Consulate General of Sweden
aims to highlight the latest trends in a country with a global reputation
as a trend-setter while at the same time demonstrating the synergy that
exists between Sweden and California in lifestyle, design, music, film,
fitness, IT, life sciences and biotechnology. This year's Beyond
Blond program embraces Sweden's well-recognized leadership and
international influence in culture , lifestyle and the arts.

About the California Art Club:

The California Art Club (www.californiaartclub.

literature arts

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On Saturday, October 22, after a 63-year
absence, artists from the California Art Club will return to the Hollyhock
House in Barnsdall Park -- the Frank Lloyd Wright structure that once
served as the clubhouse for the organization -- for a special "Paint-Out"
of the dramatic building, the surrounding gardens and the magnificent view
of the Hollywood Hills.

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org ).

"We are thrilled to have this opportunity to return to our roots and create
works of art of this historic building," said artist Peter Adams, who
serves as the Club's president.

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Volvo is the Official Corporate Platinum Sponsor of the month-long program,
which will commemorate "Swedish Design Year," the centenary anniversary of
Swedish film icon, Greta Garbo and Sweden's entrepreneurship and
achievements in lifestyle and artistic areas, including Film, Music,
Literature, Food, Sports and Fitness, Tourism and Trade.

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Among the featured
lifestyle events are: a tribute to Greta Garbo at the Academy of Motion
Picture Arts and Sciences; Nordic Walking classes at Santa Monica Beach; a
Literary Event with PEN USA presenting Swedish and American authors, and
Sweden's Hottest New Rock Bands.org), established in 1909 by
early California Impressionists or plein air painters, is recognized as one
of the oldest, largest and most active leading professional art
organizations in the world.

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We are proud to have them as a partner in
our Swedish lifestyle month," says Tomas Rosander, Consul General of
Sweden. "Each spring, the
Consulate General of Sweden organizes a month-long series of events,
exhibits, seminars and celebrations that demonstrate Sweden's
entrepreneurial spirit and well-recognized leadership in lifestyle elements
like music and design. During that time , the organization hosted "salon
dinners" for celebrities and international heads of state, as well as a
lecture series on art, literature, music, architecture, theater and film.

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PRESS RELEASE Consulate General of Sweden and Volvo Cars of North America Will Host March 14 Event to Kick Off 'Beyond Blond ' Swedish Lifestyle Month at the Pa

calsweden.

Hollyhock House

The Club's use of Lloyd Wright's first building in Los Angeles from 1927 to
1942 was a gift from art patron Aline Barnsdale, the daughter of oil tycoon
Theodore Barnsdall., is to promote traditional fine arts in
the fields of painting, drawing and sculpture; to produce and promote art
exhibits that foster understanding and interpretation of traditional art
heritage and California history; and to furnish educational opportunities
in fine arts.

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"Volvo is one of Sweden's strongest brands and has earned a solid
international reputation for innovative design, environmental consciousness
and safety within the industry. Throughout the year, the
Consulate General supports extensive programs and efforts to bring together
Swedish companies, artists, musicians and many others to interact and forge
partnerships with their counterparts in California. (For details
please visit www.

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to sundown.org.

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"

"Volvo is pleased to support this year's Beyond Blond Lifestyle Month
program, which is the most ambitious yet," said Roger Ormisher, Vice
President of Public Affairs, Volvo Cars of North America.

Many Beyond Blond 2005 events will be open to the public . They will set up their easels on Olive Hill,
so art lovers and history buffs can witness the creation of new paintings
that capture this moment in history for the famed structure, which recently
received a multi-million dollar renovation.