The program is complementary to Volvo's mission to
expand our U."

In presenting its annual lifestyle program, the Consulate General of Sweden
aims to highlight the latest trends in a country with a global reputation
as a trend-setter while at the same time demonstrating the synergy that
exists between Sweden and California in lifestyle, design, music, film,
fitness, IT, life sciences and biotechnology.

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NEW YORK, Architectural Digest will launch "AD
360," the official podcast for the world's definitive design magazine, it was
announced today by Amy R. " 'AD 360' will bring our
signature events and promotions to a wider audience."

"Volvo is pleased to support this year's Beyond Blond Lifestyle Month
program, which is the most ambitious yet," said Roger Ormisher, Vice
President of Public Affairs, Volvo Cars of North America. Throughout the year , the
Consulate General supports extensive programs and efforts to bring together
Swedish companies , artists, musicians and many others to interact and forge
partnerships with their counterparts in California.org).

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Architectural Digest Launches 'Ad 360' and Podcasts the Making of the Architectural Digest Greenroom at the 78th Annual Academy Awards(R)

Churgin, Vice President and Publisher of
Architectural Digest. Oscar telecast production designer
Roy Christopher, who designed the Greenroom with his wife, set decorator
Dorothy Christopher, will lead a backstage tour.

PRESS RELEASE Consulate General of Sweden and Volvo Cars of North America Will Host March 14 Event to Kick Off 'Beyond Blond' Swedish Lifestyle Month at the Pa

"Volvo is one of Sweden's strongest brands and has earned a solid
international reputation for innovative design, environmental consciousness
and safety within the industry. "Each spring, the
Consulate General of Sweden organizes a month-long series of events,
exhibits, seminars and celebrations that demonstrate Sweden's
entrepreneurial spirit and well-recognized leadership in lifestyle elements
like music and design. This year's Beyond
Blond program embraces Sweden 's well-recognized leadership and
international influence in culture, lifestyle and the arts. (For details
please visit www.

literature authors

"This is an exciting opportunity for us to not only reach Architectural
Digest readers through a new medium, but to connect with those who are not as
familiar with the world of design," said Churgin. 2006 marks the fourth year that Architectural
Digest has teamed up with the Academy of Motion Picture Arts and Sciences to
create the Architectural Digest Greenroom . Subscribers will also view
footage of the room's construction.

Architectural Digest is the world's definitive design magazine, reaching
an audience of more than 5. The magazine
features the work of world-class authors and photographers and regularly
presents a "first look" at the homes of leaders in the fields of
entertainment, fashion, business, society and the arts. We are proud to have them as a partner in
our Swedish lifestyle month," says Tomas Rosander, Consul General of
Sweden.

Many Beyond Blond 2005 events will be open to the public.

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The inaugural video episode, featuring a tour of the
Architectural Digest Greenroom at the Oscars(R), will be available for viewing
beginning Friday, March 3. In launching our
podcasts, I cannot think of more compelling content than backstage, behind-
the-scenes footage of our Architectural Digest Greenroom at the Oscars .
This year's Architectural Digest Greenroom summons vintage Hollywood and
evokes the glamour of an intimate yet luxe lobby of a fantasy motion picture
theater.2 million readers each month.
The Consulate General of Sweden and Volvo
Cars of North America will host a preview opening event at 6:30 PM March
14 at the Pacific Design Center (B203) in West Hollywood to kick off Beyond
Blond - Swedish Lifestyle Month 2005 (March 15-April 15), which celebrates
Sweden's role as a global leader in culture, lifestyle and the arts. Among the featured
lifestyle events are: a tribute to Greta Garbo at the Academy of Motion
Picture Arts and Sciences; Nordic Walking classes at Santa Monica Beach; a
Literary Event with PEN USA presenting Swedish and American authors, and
Sweden's Hottest New Rock Bands. Two major exhibitions are featured during
the month at the Pacific Design Center in West: "Designed in Sweden" an
exhibition presenting art, glass, furnishings, textiles and industrial
design recently shown at the Museum of London (the installation will be
shown in New York following its Los Angeles debut); and a special showing
of Volvo's futuristic automotive and industrial design . "Thanks to the generous support of Volvo and other sponsors and
partnering organizations, we are able to present to Californians: Sweden
today -- A nation delivering innovative design, creativity , environmental
systems, scientific breakthroughs, communication technologies and business
prowess that are having an impact worldwide on contemporary lifestyle and
quality of life.

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Viewers can download the first episode by visiting
the iTunes Music Store, Yahoo!, Odeo or Podnova.
The "AD 360 " podcasts will be designed to give viewers and listeners
inside access to Architectural Digest events , including front row seats to in-
depth conversations with leading designers and architects. Video footage and
audio content will be updated regularly and culled from the magazine's
promotional activity around the country."
For the premier "AD 360" podcast, Architectural Digest will give
subscribers a glimpse backstage at the Kodak Theater, just days before the
78th Annual Academy Awards. The room's design aesthetic features Sharp AQUOS LC-TVs and
incorporates furniture, accessories and lighting by Baker; carpet by Mohawk
Flooring; fabric by Larsen, available through Cowtan + Tout; crystal
accessories by Swarovski; and an Art Deco screen from Marge Carson.
Volvo is the Official Corporate Platinum Sponsor of the month-long program,
which will commemorate "Swedish Design Year ," the centenary anniversary of
Swedish film icon, Greta Garbo and Sweden's entrepreneurship and
achievements in lifestyle and artistic areas, including Film, Music,
Literature, Food, Sports and Fitness, Tourism and Trade.S. market by offering a premium product that meets the demands
of today's lifestyle trends .

literature i

On display are the
Tandem cars and the Volvo Extreme Gravity car designed by the Volvo
designers based at the Volvo design center in Camarillo.calsweden.