"Guild Wars" is the ultimate global online RPG, a transporting
experience that transcends the boundaries of geography, technology and
language.

About ArenaNet

ArenaNet, located in Bellevue, Washington, is a wholly owned
subsidiary of NCsoft and was founded by some of the key members of the
creative teams that developed the hit game series "StarCraft,"
"Warcraft," and "Diablo" as well as Battle.

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About NCsoft North America

NCsoft - North America (NC-NA) is headquartered in Austin, Texas
and is part of Korea-based NCsoft Corporation. NC-NA, with development
and administrative offices in Texas and California, launched two
ground-breaking titles in the first half of 2004, "Lineage(R) II" and
"City of Heroes(R). and NCsoft
Corporation.

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No monthly subscription fee is required.

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Get Your Game On And Join Lulu For a Blog or Two At WWPhilly!

WIZARD WORLD, PHILADELPHIA, Lulu ( http://www.lulu. Ever.primagames. More
information about NCsoft - North America can be found at
http://www.
"City of Heroes" is a trademark of Cryptic Studios, Inc.

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This means
classic titles and the newest releases can be delivered directly to the gaming
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ABOUT LULU
Founded in 2002, Lulu is the world's fastest -growing provider of print-on-
demand books for digital do-it-yourselfers.net.

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At Wizard World Philly Lulu.com Touts 'Local Game Store' With Thousands Of RPG and Adventure Gaming Products Always In Stock ... No Further Away Than A Mouse

com is the industry leader in PDF sales for the adventure games
industry , and now, through Lulu, offers print products as well.lulu.
"Lulu is the Internet's version of Philadelphia, circa 1776," said Bob
Young, CEO, Lulu Enterprises. Challenging gameplay
forces players to use their heads and make good decisions in a
brains-over-brawn battlefield.

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Check out
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Retailers across Europe and North America are anticipating
impressive sales as "Guild Wars" enters the PC game marketplace. An exclusive strategy guide is available for
purchase at www.

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"Just as Philadelphia was a beacon of freedom
and independence during the Revolutionary War, Lulu is leading its own
revolution against the tyranny of a fickle publishing industry by giving our
users the tools to self-publish and print-on-demand just about anything that
can be stored on a hard drive .S.
"Guild Wars" is now available at most major North American
computer game retail outlets at an estimated retail price of US$49.

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RPGNow.com/browse/index."
Lulu announced its role-playing and adventure gaming catalogue at Wizard
World Philadelphia, one of the largest gaming and comics conventions in the
US.

`Guild Wars' Launches Simultaneously in North America Europe and Australia; Highly Anticipated Online Roleplaying Game on Retail Shelves Today

"Players throughout Europe, North
America and Australia will now be able to compete in the Guild Wars
world together .
According to EB Games(TM), "Guild Wars" is one of the best-selling
preorder PC games year-to -date in North America and European retailers
are reporting equally impressive results.com

NCsoft , the interlocking NC logo, "Guild Wars," ArenaNet,
"Lineage," PlayNC, PlayNC.

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arena.com and all associated NCsoft logos and
designs are trademarks or registered trademarks of NCsoft Corporation.

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"By bringing together the best elements of action, roleplaying and
massively multiplayer games we have created a unique gameplay
experience that appeals to casual and core players alike," Mike
O'Brien, ArenaNet co-founder, said. Dramatic guild challenges, tournament
play and arena combat provide a unique game experience each time
players log on. All other trademarks are the property of their respective
owners .

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PlayNC.

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Business Editors/High -Tech Writers

BELLEVUE, Wash.99. ArenaNet has built a
state-of-the-art, interactive game network and is developing premier
multiplayer online games for dedicated game players. More information
about ArenaNet can be found at www." The company also works with NCsoft subsidiaries
and third party developers throughout North America to develop and
publish innovative online entertainment software products .

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lulu. Your vision is entirely YOURS.99.

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"Guild Wars" immerses players in a
colorful, robust and detailed online fantasy world where success is
determined by player skill, not by the time spent playing."
Players must select eight of the more than 450 available skills to
build competitive characters for each battle.

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com.

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More than 500,000 players participated in public preview events in
the U.

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php?fCLID=600 to browse. So you can use http://www. and Europe.

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The game is rated Teen by the
Entertainment Software Rating Board.

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com ),
the world's fastest-growing provider of print-on -demand books, is THE PLACE
for role-playing gamers to get the latest in adventure games from independent
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----ArenaNet(R),
creators of the highly anticipated online roleplaying game "Guild
Wars(R)," and NCsoft(R) Corporation, the world 's leading developer and
publisher of online computer games, today announced that "Guild Wars"
is available at retail in North America, Europe and Australia. Those events culminated in an impressive showing
at yesterday's exclusive preview event, which granted players who
preordered the game access to the "Guild Wars" world a full day before
the official launch.

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A special Collector's Edition
featuring a hard-cover art book, Internet chat headset, "Guild Wars"
soundtrack CD and other items will be available for an estimated
retail price of US$79.