"This site
is a guide to help marketers learn how to do word of mouth marketing
the right way.org

About WOMMA:

WOMMA is the official trade association for the word of mouth
marketing industry.
Springer is one of the oldest and leading international scientific
publishing companies and ranks second in the world in the science,
technology, and medicine sector (STM).

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Business Editors

CHICAGO----The Word of Mouth
Marketing Association (WOMMA), the official trade association for the
word of mouth marketing industry, has published a library of new
educational resources to help marketers learn about viral, buzz, word
of mouth, blogs, and other new techniques that help them engage with
customers.

Word of Mouth 101 Report - Introduction to Word of Mouth

What exactly is word of mouth marketing? This report provides a
comprehensive introduction to the basics , including word of mouth
strategies, philosophy, and best practices, along with a list of
unethical word of mouth practices that marketers must avoid. It also has 25 prominent book
series that contain , in total, approximately 2,700 volumes, handbooks,
reference works, and databases.

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"The new program opens the door for the worldwide scientific community to
gain access to leading Russian research literature, all with a few clicks on
SpringerLink," commented Rudiger Gebauer, Springer's President , Global
Publishing.

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Learn about Word of Mouth Marketing; WOMMA Publishes Educational Resources for Marketers

For more information on WOMMA or the group's inaugural conference,
please visit http://www.

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The first issue explores Disney's The Life
Aquatic social networking campaign with Friendster .

For enquiries, please contact:

Joan Robinson
Springer
Telephone: +49-(0)-6221-487-8130
joan.

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"The Womnibus -- Everything About Word of Mouth" is available at
http://www. The association has 40 corporate
members and more than 1,500 active participants in its email
discussions.

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"Womnibus Weekly" keeps marketers up to date with what's happening
in the world of word of mouth, viral, buzz, and blog marketing -- from
the biggest initiatives to the most thought-provoking blogs. Its publication spectrum includes
biomedicine and life sciences, clinical and practice-oriented medicine,
physics, technology, mathematics, geosciences, computer sciences , economics
and humanities.

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It
includes the best techniques, the latest campaigns, the newest
innovations , and plenty of strategies for success, plus job listings
for word of mouth marketers and career changes of note. Springer also provides an historical online
archive going back to the year 1860.

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Springer Expands Market Leadership in Russia Through New Journals Agreement With the Publisher of the Russian Academy of Sciences

The initial result will be an
expansion of the Springer catalogue of Russian journals in English by
approximately 50 new journals, with further expansions anticipated during the
course of the agreement. "The arrangement with MAIK Nauka will also cover the development
of new publications for the scientific information market," he added, "for
example, individual spin -offs from existing journals, and 'premium journals,'
which provide users with an electronic link between journals and handbooks on
specific topics.

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Anyone interested in the subject
can find all the buzz behind the buzz industry in one place, via blog
or RSS feed.

Word of Mouth Marketing Library

Featuring links to books, case studies, articles, white papers,
research, and presentations from top experts in word of mouth
marketing.

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Under this expanded program, Springer will provide the
vast majority of relevant Russian scientific content, making the company the
market leader in the sector with more than 150 journals from this region.

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womma. Content From MAIK Nauka/Interperiodica to be Made Available to
Subscribers of SpringerLink

NEW YORK, HEIDELBERG, Germany and MOSCOW, Russia,
Springer and MAIK Nauka/Interperiodica announce a major expansion of the
English -language journals program of the Russian Academy of Sciences.

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The Russian Library of Science will contain the best articles and papers
from research institutes and scientific societies in Russia and the
surrounding countries.com

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Its members are committed to building a prosperous
word of mouth marketing profession based on best practices, effective
standards, and ethical leadership . The journals include prestigious
publications such as JETP (Journal of Experimental and Theoretical Physics)
and Physics of the Solid State, both previously distributed by the American
Institute of Physics (AIP), as well as prominent journals such as Doklady
Mathematics, previously distributed by EBSCO.

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WOMBlog, A Blog of Blogs

The WOMBlog provides quick and easy-to-read aggregation of the
major blogs discussing word of mouth. It publishes 1,350 journals and over 3,500 new books every
year, from 13 locations around the world.

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org/womnibus
"Good word of mouth marketing puts consumers in control."
SpringerLink contains over 1,200 journals.

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womma."

Email Newsletters About Word Of Mouth Marketing

"Buzz Brains" features interviews with the best and brightest
minds in word of mouth marketing along with case studies of the most
successful campaigns.
The content can be accessed from WOMMA's web site,
http://www. It will hold its first conference March 29-30 in Chicago.robinson@springer-sbm.

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womma.

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Everything we do must be about respect for the consumer and sharing
their honest opinions," says Andy Sernovitz, WOMMA's CEO.
Starting in January, 2006 , some 105 of the most important scientific
journals will be translated into English and compiled into an independent
online library within SpringerLink, the Internet portal of Springer, under
the name "Russian Library of Science".