Throughout the year, the
Consulate General supports extensive programs and efforts to bring together
Swedish companies, artists, musicians and many others to interact and forge
partnerships with their counterparts in California. NEW ORLEANS , After a 10-year absence, the New
Orleans Writers' Conference (NOWC) will return to bring the New York literary
marketplace down south for a weekend where aspiring writers can meet top
agents , editors and authors. In
addition to networking, the conference guarantees that the first
100 manuscripts submitted with the registration fee will be reviewed by a top
agent or editor, followed by a one-on-one critique. All
participants who have attended this conference have established a business
relationship with an agent or editor, and some have even signed contracts for
work, garnering a first byline or book contract," said J. Martin's Press, Alfred A.

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Volvo is the Official Corporate Platinum Sponsor of the month-long program,
which will commemorate "Swedish Design Year," the centenary anniversary of
Swedish film icon, Greta Garbo and Sweden's entrepreneurship and
achievements in lifestyle and artistic areas, including Film, Music,
Literature, Food, Sports and Fitness, Tourism and Trade. We are proud to have them as a partner in
our Swedish lifestyle month," says Tomas Rosander , Consul General of
Sweden. This year's Beyond
Blond program embraces Sweden's well-recognized leadership and
international influence in culture, lifestyle and the arts.
Authors include John Barry, Dr.

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"Volvo is pleased to support this year's Beyond Blond Lifestyle Month
program , which is the most ambitious yet," said Roger Ormisher, Vice
President of Public Affairs, Volvo Cars of North America. market by offering a premium product that meets the demands
of today's lifestyle trends."

In presenting its annual lifestyle program, the Consulate General of Sweden
aims to highlight the latest trends in a country with a global reputation
as a trend-setter while at the same time demonstrating the synergy that
exists between Sweden and California in lifestyle, design , music, film,
fitness, IT, life sciences and biotechnology.calsweden.

New Orleans Writers' Conference Returns; NOMCVB Brings the New York Literary Marketplace to New Orleans

, Julia
Reed, Jeremiah Towers, Ken Wells, Berthe Amoss, Alice Pope, Tom Piazza, to
name a few.
Conference attendees registered at the Hotel Monteleone, will be invited
to a special cocktail reception with the above authors, agents and editors.com or call 504-566-5045.

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The Consulate General of Sweden and Volvo
Cars of North America will host a preview opening event at 6:30 PM March
14 at the Pacific Design Center (B203) in West Hollywood to kick off Beyond
Blond - Swedish Lifestyle Month 2005 (March 15 -April 15), which celebrates
Sweden's role as a global leader in culture, lifestyle and the arts.

On display are the
Tandem cars and the Volvo Extreme Gravity car designed by the Volvo
designers based at the Volvo design center in Camarillo.

"Volvo is one of Sweden's strongest brands and has earned a solid
international reputation for innovative design, environmental consciousness
and safety within the industry. "Thanks to the generous support of Volvo and other sponsors and
partnering organizations, we are able to present to Californians: Sweden
today -- A nation delivering innovative design, creativity, environmental
systems, scientific breakthroughs, communication technologies and business
prowess that are having an impact worldwide on contemporary lifestyle and
quality of life. The program is complementary to Volvo's mission to
expand our U. Top-tier panel
participants for this year's conference include Random House, Penguin
Publishing, Simon + Simon Entertainment , Crown Publishing Group, Vintage
Books, Grove Atlantic, Thomas Dunne Books, St.

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Among the featured
lifestyle events are: a tribute to Greta Garbo at the Academy of Motion
Picture Arts and Sciences; Nordic Walking classes at Santa Monica Beach; a
Literary Event with PEN USA presenting Swedish and American authors, and
Sweden's Hottest New Rock Bands. "Each spring, the
Consulate General of Sweden organizes a month-long series of events,
exhibits, seminars and celebrations that demonstrate Sweden's
entrepreneurial spirit and well-recognized leadership in lifestyle elements
like music and design.

Many Beyond Blond 2005 events will be open to the public. (For details
please visit www.org)., the conference is set for May 12-13 at the Hotel Monteleone.
"This is a great opportunity for writers and aspiring writers to gain
inspiration from the literary setting that New Orleans offers, as well as get
first-hand tips from the people who are in the business of writing .
In past years, publishers have signed some of today's recognized authors,
and others have garnered bylines as a result of NOWC. Doug Brinkley, Roy Blount, Jr. The conference will span all genres , including children's
literature, culinary writing, essays, fiction, non-fiction, memoir, writing
music for the stage and screen, faith-based writing, poetry, screenwriting,
short stories, and many more.

arts artmann

PRESS RELEASE Consulate General of Sweden and Volvo Cars of North America Will Host March 14 Event to Kick Off 'Beyond Blond' Swedish Lifestyle Month at the Pa

Two major exhibitions are featured during
the month at the Pacific Design Center in West: "Designed in Sweden" an
exhibition presenting art, glass, furnishings, textiles and industrial
design recently shown at the Museum of London (the installation will be
shown in New York following its Los Angeles debut); and a special showing
of Volvo's futuristic automotive and industrial design.

Knopf, Red Dress Ink, MacAdam /Cage, Pelican Publishing, New York Times Book
Review, Viking and Zoetrope.
To register for the conference, please visit
http://www.neworleanswritersconference.

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Sponsored by the New Orleans Metropolitan Convention + Visitors Bureau,
Inc. Stephen Perry, CEO
and President of New Orleans Metropolitan Convention + Visitors Bureau.