newsgroups dramatic

Scheduled for release at the 2005 National Automobile
Dealers Association's (NADA) 88th Annual Convention and Exposition in New
Orleans, the report shows dealerships' online advertising strategies are
evolving. In this session, dealers will learn how to make their advertising
work harder by understanding online consumers, effectively merchandising
online and supporting their efforts with a strong offline sales process.com products and services, visit http://www. The site places vehicle listings from nearly
10,000 dealers alongside nationwide classified advertising and private-party
listings to offer consumers the best selection of new and used cars online, as
well as the content, tools and advice to support their shopping experience .

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The Science Place is a founding member of the
global Association of Science + Technology Centers .

Company: The Science Place

Headquarters Address: P. The study 's findings show how
dealerships are using online advertising solutions to brand their dealership ,
merchandise their inventory and gain a competitive edge.

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In addition to a change in why they advertise , the dealers voice
clear strategies for maximizing their Internet investment and see definite
areas for growth and improvement collectively. "As we will present at
NADA, we are seeing dealerships hone their online strategies, placing greater
emphasis on the tactics and partners that help to drive sales.com dealer or learn more about
cars.com or call
1-800-298-1460.

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Box 151469
Dallas, Texas 75315

Main Telephone: 214-428-5555

Website: www.com
Partnered with 175 leading metro newspapers, television stations and their
Web sites, cars.

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M.com's study findings upon release, contact Kerri
McLaughlin at 312-601-6134 .

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To become a cars.

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org

com to Release Study Findings, Present Workshop Sessions and Host
Booth #3675 at the 2005 NADA Convention and Exposition

CHICAGO, A new cars.

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New Cars.com Study Shows Dealerships' Online Advertising Strategies Are Evolving

Cars. Launched in June 1998, cars.

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Host to significant permanent
and traveling exhibits, The Science Place serves almost 400,000
visitors every year. Morial Convention Center

Cars.dealers.

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Room 256 , Ernest N.

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com Makes Sixth NADA Appearance in Booth #3675
Cars.
(NYSE: WPO).

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Company Profile for The Science Place

"While 2004 marked record growth in the number of dealerships using online
services to attract buyers to their showrooms, it also marked an evolution in
how dealerships integrate these solutions into their sales and marketing
strategies" said Mitch Golub, president of cars.

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com Press Conference:
Monday, January 31
8:00 A.com is the most comprehensive destination for those looking to
buy or sell a new or used car.

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"
The report, based on in-depth dealer interviews and cars.com To Lead NADA Workshops:
Also focused on how dealerships are honing their Internet strategy for the
greatest impact, cars.cars.

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The site of one of America's only
museum -based Pre-Schools, The Science place affords multiple education
programs and resources for all grades .scienceplace.com.

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com site
analysis, will be released at an NADA press conference led by cars.com is
a division of Classified Ventures, LLC, (http://classifiedventures.

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Business Editors/Education Editors

DALLAS----Founded in 1946, The
Science Place's mission is to inspire a passion for science,
technology, engineering and math through interactive exploration,
discovery and life -long learning. The
goal of the session is to help dealers better leverage their Internet presence
to turn online shoppers into buyers.com will make its sixth consecutive appearance on the NADA show
floor.

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O.

For More Information:
To schedule an interview regarding any of these developments, or to get a
complete copy of cars.

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com and its
unique audience, and to pick up a copy of the company's Tips for Converting
Online Shoppers Into Buyers.

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Workshops are scheduled to take place throughout the show:
Sunday, January 30: 11:00 AM - 12:15 PM
Sunday , January 30: 3:30 PM - 4:45 PM
Monday, January 31: 10:30 AM - 11:45 AM
Tuesday , February 1: 11:00 AM - 12:15 PM

Cars., Inc.

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com
President Mitch Golub , Vice President, Alex Vetter, and Director of Training,
Ralph Ebersole:

Cars. Dealers can visit booth #3675 to learn more about cars.

About cars.

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Cars.com's Director of Training , Ralph Ebersole, will present
the NADA Workshop Transforming Internet Advertising Dollars Into Vehicle
Sales.com combines powerful inventory search tools and new-car configuration
with pricing information , photo galleries, buying guides, side-by-side
comparison tools, original editorial content and reviews to help millions of
consumers connect with sellers each month. (NYSE: GCIKRI), The McClatchy Company
(NYSE: MNITRB) and The Washington Post Company.

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Type of Organization: Non-profit

Industry: Entertainment: Arts/Museums

Key Executives: CFO: Marylin Waters
Vice President Marketing: Robert Fox
Vice President Exhibits: Paul Vinson

Public Relations
Contact: Robert Fox
Phone: 214-428-5555 x 1307
Email: rfox@scienceplace .com study reports sixty-five
percent of dealerships surveyed report a change in why they advertise online
in the last year.com), which
is owned by six leading media companies including, Belo (NYSE: BLC), Gannett
Co.