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Today, TiVo (Nasdaq: TIVO), the creator of and a leader in
television services for digital video recorders, delivering the best way to
watch television today, is tackling this problem head-on with the introduction
of TiVo(R) KidZone, a groundbreaking solution for the children's television
dilemma. Available at leading
electronics retailers, such as Best Buy and Circuit City, nationwide as well
as http://www.org for
trustworthy family friendly media reviews on tv, movies, books, music,
websites and games. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as, "believe," "expect," "may," "will," "intend," "estimate,"
"continue," or similar expressions or the negative of those terms or
expressions. TiVo disclaims
any obligation to update these forward-looking statements.

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Launches Inaugurate Entertainment Ratings + Labeling Awareness Month

WASHINGTON, A new website and a public service
announcement that are designed to help parents make informed entertainment
choices for their families were unveiled today by the Coalition of
Entertainment Retail Trade Associations (CERTA).

About Common Sense Media
Common Sense Media is the leading non partisan, not for profit
organization dedicated to improving the media choices for kids and families.

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The challenge
has become further complicated with the myriad of digital channels and
programming for mature audiences, along with the explosion in kids programming
choices, making the need for a simple, easy -to-use solution even greater than
ever before.
"TiVo's promise has always been one of delivering "TiVo, TV your way" and
today we are building on that foundation to further enable families to more
easily find and display programming for their kids that reflects their
family's values and interests ," said Tom Rogers, President and CEO of TiVo.
Subscribers can learn more about these features and sign up for the
priority list found at http://www. With a continued investment in its patented
technologies, TiVo is revolutionizing the way consumers watch and access home
entertainment.commonsensemedia .

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The New TiVo(R) KidZone Gives Parents Powerful Combination of Expert Guidance
With Unprecedented Control

Help Parents Choose What Television Programming Is Right for Their Children

Two Largest Children's Media Groups, Common Sense Media and Parents Television
Council, Support New Initiative

ALVISO, Calif. As part of the offering , children will have
their own space within the TiVo interface to enjoy their favorite shows, and
parents get a password-protected place to make the decisions about what's best
for their children to watch. We know that every
family is different. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex, violence
and profanity in entertainment . We
caution you not to place undue reliance on forward-looking statements, which
reflect an analysis only and speak only as of the date hereof. All rights reserved.

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According to CERTA, "While parents have the ultimate responsibility for
determining which movies, computer and video games, and music recordings are
appropriate for their families, entertainment retailers understand that they
have a role to play in educating parents about the tools available for making
informed decisions and in helping them make appropriate decisions.

TV and Kids: Finally The Right Solution

com/kidzone to ensure the features are
delivered to their boxes as soon as possible. This information is provided free of charge so
parents can make informed viewing choices for their own families.

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"
Added Rogers , "What TiVo has created is a simple means by which a parent
can choose from an entire menu of weekly recommendations from expert
organizations for what kids should watch and allowing them to automatically
record all of those shows so that there will always be a full array of good
programming choices for the kids to pick from. This national grassroots
organization has more than one million members across the United States, and
works with television producers, broadcasters, networks and sponsors in an
effort to stem the flow of harmful and negative messages targeted to children.
The PTC also works with elected and appointed government officials to enforce
broadcast decency standards.'s subsidiaries worldwide.

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Moreover, a child is able to use the television set to enjoy these selections
and other parent-approved programming, while parents can still use the TiVo
service to automatically record their viewing selections and enjoy their
favorites when they are ready to watch."
TiVo KidZone will be included as part of the standard TiVo(R) service fee
and is scheduled to begin rolling out by mid-year to all new and existing
subscribers with a TiVo(R) Series2(TM) box. TiVo boxes work with any
programming source, including antenna, cable, and satellite, and start as low
a $69.

About Parents Television Council
The Parents Television Council (http://www.

Entertainment reviews that are family-oriented in nature, often providing various information about potentially offensive material.

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On the website, parents will find the public service announcement, a
PowerPoint presentation that explains the ratings and labeling systems, links
to the organizations that administer the systems, and information about
Entertainment Ratings + Labeling Awareness Month. CERTA members are: Digital Media Association (DiMA); Interactive
Entertainment Merchants Association (IEMA); National Association of Recording
Merchandisers (NARM); National Association of Theatre Owners (NATO); and Video
Software Dealers Association (VSDA). "This is the type of innovation and product
development in television that we have wanted and needed. pioneered a brand new category of products with
the development of the first commercially available digital video recorder
(DVR).

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The website (http: //www. We believe
these resources will empower parents to control their families' entertainment
choices .
TiVo KidZone offers a first-of-its-kind solution, provides parents expert
guidance and easy set-up to help them find and choose the television
programming that is most appropriate for their family based on the individual
needs and values of their household.99 after mail-in rebate and service activation.tivo.

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org)
provides information in multimedia formats about: the motion picture rating
system; the computer and video game rating system; the music labeling system;
and the entertainment ratings and labeling policies of motion picture
theatres, video stores, computer and video game retailers , and music
retailers.
Rather than relying solely on industry ratings, TiVo's new KidZone
empowers parents to set their own standards via TiVo's easy-to-use user
interface and smart technology. TiVo will now allow parents to enforce their
own programming values, so for those parents who share the Parents Television
Council's concerns, the features TiVo is introducing will help them exercise
responsibility for their children's viewing habits and easily implement our
system for screening shows for kids ," said Tim Winter, Executive Director of
The Parents Television Council. Such statements involve risks and uncertainties, which could
cause actual results to vary materially from those expressed in or indicated
by the forward-looking statements.
(C) 2006 TiVo Inc.

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" The TiVo(R) service is also at the
forefront of providing innovative marketing solutions for the television
industry , including a unique platform for advertisers and audience measurement
research.

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"
The website was created by CERTA, whose member trade associations
collectively represent more than 2,000 retailers and exhibitors, who operate
more than 40,000 theatres, video and video game stores, music stores , online
music sites, and other retail establishments that offer entertainment
products."
TiVo KidZone represents a significant advancement over technologies such
as the V-Chip deployed in many television sets in homes today.

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Most importantly, when
TiVo is in KidZone mode, it won't display other programming, both live and
recorded, for access by children in the home.
- - Easily add or subtract specific programs or channels to further
customize what is available for children
-- Lock out all other programming or channels that are not specified
for TiVo KidZone from access by children, while making all channels
available when a parent wants to watch television

"TiVo has done it.
For more information, including information on where TiVo can be
purchased, please visit http://www.

About TiVo Inc.
Founded in 1997, TiVo Inc. Through agreements with leading satellite and cable
providers, TiVo also integrates its full set of DVR service features into the
set-top boxes of mass distributors .org) was founded in 1995 to
ensure that children are not constantly assaulted by sex, violence and
profanity on television and in other media.

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The V-Chip,
which uses industry ratings on children 's programming to enable parents to
block certain channels and programs has had its impact limited by the
complicated nature through which it is deployed in a home television set. "Parents need more information
to make better choices about the media their kids consume. TiVo's DVR functionality and ease of use,
with such features as Season Pass(TM) recordings and WishList(R) searches, has
elevated its popularity among consumers and has created a whole new way for
viewers to watch television.

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The public service announcement, which will run on in-store
monitors in approximately 5,000 video stores, reminds parents that the movie
and video game ratings systems and music labeling systems exist to help them
guide their children's entertainment consumption.com. The company is based in Alviso, Calif.

This release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.

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"Families, public-policy makers and the media and entertainment industry have
been grappling for decades with this critical and complicated issue of what
our children can and should be able to watch on television.
Moreover, while the V-Chip was designed to block certain programming, it does
nothing to pro-actively help parents find and record the very best television
programming for their children. Finally, parents can supervise television through the
simplicity of the TiVo technology while giving kids a vast array of high
quality shows to always be there when they want to watch TV," said James P. Together, using Common Sense and KidZone, parents can
provide an entertainment experience that's right for their family and best
reflects their values and interests. With innovative features
such as, TiVoToGo(TM) and online scheduling , TiVo is expanding the notion of
consumers experiencing "TiVo, TV your way.
Today, more than 3 million regular users go to http://www. All other company or product names
mentioned may be trademarks or registered trademarks of the respective
companies with which they are associated.

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tivo.

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erlam."
"We are very grateful to TiVo for bringing forward KidZone. This is just
what the TV marketplace needed. Sold through leading consumer electronic retailers, TiVo has developed
a brand which resonates boldly with consumers as providing a superior
television experience.

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CERTA
declares each June to be Entertainment Ratings + Labeling Awareness Month as
an annual reminder to parents to learn more about and use the ratings and
labeling information available to them., Since the beginning of
television, parents, public policy makers and the entertainment industry have
wrestled with the challenge of ensuring that their children watch only the
programming that best suits them, their family and their values. In creating TiVo
KidZone, we are using the strength of TiVo's unique technology to offer a
powerful new solution that puts programming control in the hands of parents,
guided by expert editorial recommendations that parents can choose from, and
in doing so, creating a vast amount of television programming choices for kids
to watch.
Steyer, CEO and Founder of Common Sense Media.com.parentstv. Factors that may cause actual results to
differ materially include delays in development, competitive service offerings
and lack of market acceptance, as well as those factors described under
"Factors That May Affect Future Operating Results" included from time to time
in the Company's public reports filed with the Securities and Exchange
Commission, including the Company 's Annual Report on Form 10-K for the fiscal
year ended January 31, 2005 and the Company's Quarterly Report on Form 10-Q
for the quarters ended April 30, 2005, July 31, 2005, and October 31, 2005.

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Entertainment Retailers Unveil Website and PSA to Help Parents Make Informed Decisions About Movies Video Games and Music for Their Families

The website and public service announcement were launched in conjunction
with the start of Entertainment Ratings + Labeling Awareness Month. CERTA also uses Entertainment Ratings
+ Labeling Awareness Month to remind retailers to ensure that in-store
educational materials are current and easily available to the public and that
their employees are well-versed on their ratings and labeling policies. In doing so, TiVo is offering the
first real answer to the 50 year-old question of how to create the ideal
television environment for kids in their own homes . Furthermore, we are making it
easy for parents to select specific programs or channels and allowing them to
customize our experts' recommendations even further.tivo. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos.

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TiVo KidZone also allows subscribers to:

-- Choose from entire menus of shows recommended by a variety of family
organizations and set automatic recordings based on those
recommended menus.

NOTE: TiVo, TiVoToGo, Series2, Season Pass, WishList and the TiVo Logo
are trademarks or registered trademarks of TiVo Inc.

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As part of this initiative, TiVo is
partnering with leading parenting and family groups including Common Sense
Media and the Parents Television Council, the two largest grass roots
organizations , with 4 million members between them, to create entire menus of
recommended programming automatically provided right to the television set. These
statements relate to, among other things, TiVo's business , services, product
development including the future release of TiVo KidZone, technology or other
factors that may affect future earnings or financial results.

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