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"
Industry veteran Steven Schragis has been named Publishing
Director of the new venture, and will continue to search out
appropriate existing magazines and even luxury lifestyle newsletters
to be acquired.

These are web supplements to current-circulation men's life/style publications or stand-alone sites with specialty content covering different aspects of the larger fashion industry .

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As a premiere travel lifestyle
publication, the magazine goes beyond covering destinations and
encompasses fashion, food, chefs, celebrities and design.

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The magazine inspires readers to travel and
explore by introducing them to the people, events and trends that make
the world around them exciting.447 .

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newscom.
For thirty years, Dooney + Bourke has built their reputation as a leader
in the accessories market with their unerring commitment to superior
materials, expert craftsmanship, and classic styling .3
billion sale of Grey Goose Vodka, liquor baron Sidney Frank announced
today he will launch a new monthly luxury lifestyle publication that
will showcase the best-of-the-best across an eclectic set of high-end
categories, exploring topics such as destinations, dining, fashion,
sports and fitness, entertainment and more. The first issue of the
magazine is expected to hit newsstands in the Last Quarter of 2005.

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com/cgi-bin/prnh/20050921/NYW189 )
The campaign set to launch in October issues of In Style, Vogue, Lucky,
Elle, W, Vanity Fair, and Teen Vogue, is sure to be a success given the
previous celebrity based ad campaigns by Dooney + Bourke, featuring Mischa
Barton and Lindsay Lohan.

Liquor Mogul Sidney Frank to Launch New Luxury Lifestyle Magazine - Frank Media LLC Acquires Travel Savvy Magazine

"Its no
secret how I feel about lists, I love them! Every time one of my
brands makes it onto a "Best of the Best" list it provides a lift to
the whole company.

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Peter Dooney, president and designer, has created
several new trend-setting collections, including handbags made of logo pattern
denim with brightly colored leather trim, and bags made of vintage inspired
leather with antiqued brass buckles and chains. Dooney + Bourke leather
goods are built to weather the years with exceptional durability and enduring
style.
Editorial, advertising and circulation staff from the acquired
properties will be used to create the team for the new magazine along
with strategic hires from an array of different media categories.

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zine supplement

, In celebration of 30 years of
American Style , Dooney + Bourke, the Connecticut based leather goods company,
is rolling out new ad campaigns for Fall featuring two true American beauties.

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"This is really a revolutionary approach to the development of a
new publication," said Schragis.
Frank Media LLC can be reached at 212.

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"And , of course, the advertisers
desperately seeking out readers who love the best and newest
destinations , food, gadgets, trends, fashion and entertainment!"
The New York based Frank Media LLC will make additional
announcements regarding acquisitions in the coming weeks and continues
to seek discussions with publishers of appropriate media outlets.

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To that end, Frank Media announced today the acquisition of the
Travel Savvy magazine.

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Lauren Bush, model and Princeton student, will be the face for the main
collection and actress Michelle Trachtenberg will promote the teen collection.
(Photo: http://www.

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This approach will
spotlight the highest quality offerings spanning all lifestyle
categories . "By acquiring magazines and
newsletters, we are going to take the best of what is out there and
make it even better, creating a whole much greater than the sum of its
parts.

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supplement target

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counterpart gq


The as yet untitled magazine, a division of newly established
Frank Media LLC, will be developed in part through the acquisition of
existing lifestyle publications in a variety of luxury categories."
"I really am excited by the whole concept, and I know the
list-oriented format is going to be a big hit - especially with
high-end consumers," said Frank.

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Travel Savvy, which debuted in September 2003
is aimed at consumers between the ages of 27 and 55 and has a
circulation of 135,000.
"Right now there's no single lifestyle publication that provides a
reliable guide to the finest of everything," said Frank .

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All American Style for Dooney + Bourke

alone trend


The magazine will take on the most popular features of mainstream
glossies, incorporating lists into each issue.1428


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Business Editors

NEW YORK----Shortly after his $2.

twenty ones

NORWALK, Conn.

men gq

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