The impressive statistics, highlighted by the
median age and high household income of our readers, further reinforce
how the magazine has changed the landscape of the celebrity weekly
category with a new category of young, female readers . For more information, please visit www.

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intouchweekly. ANAHEIM, Calif.

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"
Davidowitz adds, "Bauer 's unique editorial strategy, which boasts
the strongest ad-to-edit (80 edit; 20 ad) ratio in the category -
combined with being the #1-selling magazine on the newsstand -
provides for the most active and engaged consumer that is being
delivered on a weekly basis.
"We want to help make a difference in kids lives who have not been given
the same opportunities that we have," says co -founder, Sean Abramson.

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The Spring 2005 MRI study reveals that In Touch Weekly reports the
following data:

Audience Size: 3,030,000

Median HHI: $65,000

Median Age: 30

Female Readership: 87%

"Since the introduction of In Touch Weekly in November 2002, the
celebrity weekly category has grown by leaps and bounds," says Bob
Davidowitz, publisher of In Touch Weekly . Twenty-
five percent of the profits from sales of the trend-setting brightly colored
Lucky-Pix are donated to youth charities creating a win/win situation with
good karma and great luck for Lucky -Pixers (Lucky-Pix aficionados).

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"With the release of the MRI
results, we are thrilled to have a real understanding of who is
reading In Touch Weekly. Lucky-Pix
sold-out in the first 10 days of production and have become a favorite of top
celebrities like Daryl Hannah as well as teens.

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In Touch Weekly is published by Bauer Publishing. The boys then realized that giving
money to charity would increase the good feelings and luck from the picks.
For additional information, please visit http://www.

It is usually worn by men, but occasionally by women.

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All types of
people love Lucky-Pix, it's not only kids, but celebrities, guitar players and
even adults!" added Adam Schlesinger .

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New MRI Research Reveals In Touch Weekly Changes the Face of the Celebrity Weekly Landscape

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(MRI). Bauer publishes top women's, teen, and entertainment titles
including: In Touch Weekly, Life + Style Weekly, Woman's World, First
for Women, J-14, TWIST, M, Soaps In Depth, and Life Story.

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com." Sean came up with the idea for Lucky-Pix because he thought it
would be cool if he could wear his favorite lucky guitar pick and enlisted his
friend Adam to create the prototypes .

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A Win/Win Hit From Teens With Fashion Luck + Rock n' Roll -- 14-Year-Old Entrepreneurs Show Hot New Product at NAMM Show

lucky-pix.com.

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Publishing Writers/Business Editors

NEW YORK-- --In Touch Weekly,
published by Bauer Publishing, today received the results of its first
syndicated research study, commissioned by Mediamark Research, Inc. Both Adam and Sean are guitar players in their band "Raw
Material.
"We're thrilled at the great response we've been getting.

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A mullet is a hair style that is short on top and long in back.

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Abramson and Schlesinger will be at booth 1481 (Hall E) at the NAMM show
on January 22 and January 23 to meet with retailers and the press to share
their story.
During the NAMM show the teen-team will announce the charities that will
be receiving the proceeds of Lucky-Pix from NAMM sales.

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Designed for young women in their 20s and 30s, In Touch Weekly offers
its readers an entertaining approach to covering America's favorite
celebrities.

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, NAMM Show, West Los Angeles 14
year-olds, Sean Abramson and Adam Schlesinger have a fashionable statement to
make that involves lots of luck, a specially-designed guitar pick necklace and
a philanthropic mission that will tug at the strings of your heart. The chosen charities
will give back to children.

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About Bauer Publishing:

Bauer Publishing, the number-one seller of magazines on the
newsstand, generates an annual $350 million dollars in single-copy
revenue .

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"

About In Touch Weekly:

In Touch Weekly is the fastest growing magazine in the country .