S.m. Creative director and founder is Russell Morash.5328
bailey_vatalaro@wgbh.

sawdust handtools

, In celebration of its 25th
anniversary , the Emmy Award-winning This Old House is offering home and design
enthusiasts a rare opportunity to tour a completed project up close and in
person. The dramatic transformation of an 1849 Greek Revival farmstead into a
classic home with historical depth will provide renovation and design ideas
for everyone from the simply curious to the industry insider. Among the spaces: a two-
story living hall containing its original timber frame and a prominent
fireplace, a bluestone terrace, a private library, and a state-of-the-art
media alcove with a built-in by master carpenter Norm Abram .
Funding for the 25th anniversary broadcast season of This Old House is
provided by Andersen Windows , Inc., Plain + Fancy, Tweeter, Benjamin Moore, Bosch Home Appliances,
Broan Nu-Tone, Carrier Corp .

woodzone neanderthal

"TeaLeaf RealiTea is the only solution that provides fully replayable,
browser-level visibility of the customer experience for every user, every
transaction, every time," said Geoff Galat, Vice President of Marketing +
Product Strategy of TeaLeaf. Scrapbooking accounts for
approximately $3 billion of the total. On Saturdays and Sundays parking
will be at the Carlisle Public Schools , located at 83 School Street in
Carlisle (just up the street from the Congregational Church).com and Ticketmaster Outlets, or
by calling 617-931-2787., dining room
* Charles Spada, Charles Spada Interiors, library
* Frank Roop, Frank Roop Design Interiors, master bedroom
* Mally Skok, Mally Skok Interior Design, main entry hall
* Christine Welsh, Brookline Design Group, library hall and powder room
* Katy Flammia and Susan Greco, THEREdesign ltd, laundry room
* Hilary Bovey, BOVEY STEERS DESIGN GROUP, breakfast area
* Kathleen Kennedy with Ruth Piper , Kathleen K. is a business of Time4 Media(R), a multi-
media company whose enterprises include leading magazines, Web sites,
television and radio programming, feature films, and events and exhibitions .

sawdust woodworking

Using patented technology, the award-
winning TeaLeaf RealiTea solution enables companies to detect , analyze, and
respond to eliminate obstacles that prevent customers from successfully
conducting business online.
Visitors will receive a 30-page guide that includes a room-by-room
description and rendering, a detailed floor plan to guide visitors through the
newly renovated farmstead, product listings, designer contacts, and a pencil
and journal to take notes along the way. 1 multi-media home enthusiast brand, offering
homeowners trusted information and expert advice through award-winning
television, a highly regarded magazine, a comprehensive line of books, a
brand-new DVD series , and an information-driven Web site.

binky scrollsaw

TeaLeaf shows us exactly how users navigate
through the site , uncovering issues that we never would have known about. All
other trademarks or service marks are the property of their respective holders
and are hereby acknowledged.
Provo Craft, which owns the Roberts Arts + Crafts chain,
distributes more than 6,000 proprietary, and more than 20,000
non -proprietary, craft and hobbyist products to retailers around the
world.com) was founded in
1964 with a single retail store and has grown to become one of the
largest and most respected craft companies in the world,
manufacturing, importing and retailing craft products.sorensoncapital.

scrollsaw handtools

Woodcraft ., two-story living hall with media
alcove
* Alexa Hampton, Mark Hampton Inc.
This Old House Ventures, Inc.wgbh.5305 617.

woodworking sawdust

"This powerful visibility enables retailers such
as Woodcraft to see and act upon exactly what each online customer experiences
to find obstacles customers may be encountering, understand why they are
occurring and rapidly remove them -- and minimize the chances that purchases
or customer loyalty will be negatively impacted.

Sorenson Capital is managed and controlled by West Rim
Capital and has offices in Salt Lake City , Utah; Palo Alto,
California, and Phoenix, Arizona.

thisoldhouse. A
portion of the proceeds from the sale of the This Old House Carlisle project,
and from the designer show house, will benefit This Old House's first-ever
building arts scholarship, designed to encourage young people to enter the
building and design trades.5809
frederika_brookfield@timeinc.com

Photography contact
Kathryn Hathaway Bailey Vatalaro
National Associate Publicist Promotion Assistant
WGBH Boston WGBH Boston
617 .300.

immense binky

tealeaf.com) is a private equity
fund that provides small- to middle-market buyout and growth equity
investments.m.,
and Saturdays and Sundays from 9 a.

Show House Designers and Designated Spaces
Eighteen visions all under one roof, including nationally recognized
designers and rising talent:

* Eric Cohler, Eric Cohler Design Inc.
This Old House is produced by This Old House Productions, Inc., GMC, The Home Depot, and State Farm
Insurance Companies.

woodcraft woodnet

The expert craftsmanship that defines This Old House will be
matched by the creative vision of 18 designers , and further enhanced by
retailer-designed spaces such as Walpole Woodworkers' delightful teak-
furnished terrace and the colorful and hip teen girl's bedroom created by
PBteen(TM). The show
house public tour is locally sponsored by KeySpan Energy Delivery, Koko
Boodakian + Sons Rugs, and Tile Showcase .

ruttan sawdust

m. The house features trends-such as bringing the outdoors in and
preserving the best of the old while making room for modern living -- as well
as products including high-performance technology .

scrollsaw stairways

com is the online storefront that links together Woodcraft's
nationwide network of retail locations and thriving catalog business. Providing rules-
based session inspection, true visual reproduction , rapid diagnosis, and
actionable reporting in a scalable and secure environment, RealiTea uncovers
problems that otherwise go undetected, significantly reduces problem
resolution time and eliminates obstacles that lower customer conversion rates
and raise customer service burdens. "In our partnership with Sorenson
Capital, we want to continue that growth."
The Sorenson Capital management team includes three former CEOs
and several members who have top-level experience at leading strategy
consulting firms and other prominent financial institutions in the
U.provocraft.

This Old House (R) Unlocks its Doors for 25th Anniversary Designer Show House

The show house hours are Tuesdays through Fridays from 10 a. Kennedy Associates, barn
entry, and powder room
* Kathy Marshall , K.
WGBH Boston is America's preeminent public broadcasting producer, the
source of fully one-third of PBS's prime-time lineup, along with some of
public television's best-known lifestyle shows and children's programs and
many public radio favorites.5416 212.

rivercity woodweb

com . RealiTea's real-session troubleshooting capabilities significantly
boost the productivity of Woodcraft 's Web team, enabling them to find,
reproduce, and fix application errors and usability issues in a third of the
time.

rickety rivercity

, one of the
nation's largest suppliers of woodworking tools, has deployed TeaLeaf RealiTea
to increase conversion rates and ensure customer satisfaction by detecting,
analyzing , and responding to customer-impacting problems and usability issues
on its e-commerce site, Woodcraft . "Unfortunately, you often
notice response rates declining or shopping cart abandon rates rising , but
have no indication of why., Wirsbo, The Home Depot, and State Farm Insurance Companies.300.300 .

woodcraft woodnet

com or visit the Web site at ( http://www.
The U. to 7 p. Tickets will go on sale
Tuesday, March 1 at http://www.522.

woodweb handtools

TeaLeaf is headquartered in San Francisco, CA and
its customers include more than 25 Fortune-class companies -- including more
than 30 financial services institutions, 15 insurance providers, and nearly 40
leading retailers, as well as manufacturers, travel + hospitality,
telecommunications , and distribution companies.
"We think the Provo Craft management team has done a fantastic job
building their business," said Fraser Bullock, managing director of
Sorenson Capital and former COO of the 2002 Salt Lake Winter Olympics. craft market has grown rapidly in recent years and is
currently a $29 billion industry. Headquartered
in Spanish Fork, Utah, Provo Craft operates 10 retail stores in Utah
and Idaho and has a 200,000 square-foot distribution facility in
Spanish Fork.
The designer show house is nationally sponsored by American Standard,
Andersen Corp.

handtools prefers

" Woodcraft uses TeaLeaf
RealiTea, a Web application management solution that captures what online
customers do and see in real-time, to uncover obstacles that prevent purchases
and improve the site's usability and customer experience. Face
it, even the most experienced UI designer can't predict the ways in which real
customers will interact with a site, but with TeaLeaf you can view the site
from the eye of the customer.
"We look forward to helping them continue to grow an outstanding
company .

About Provo Craft + Novelty

Provo Craft + Novelty Inc. (www.
The expertise of the This Old House crew, the vision of architect Jeremiah
Eck, and the creative eye of the designers will fill the 6,000-square-foot
show house.
This Old House is the No., which is a wholly owned subsidiary
of Time Warner Inc.

That information would be listed in the Shopping or Arts categories .

rivercity miser

"There really aren't many products available that can show you the
problems actual customers are encountering on your site," said Nancy Miller,
director of Internet development for Woodcraft .com ).

Provo Craft + Novelty will Accelerate Expansion through Partnership with Sorenson Capital

Open to the public from Friday, April 15 through Sunday, May 29, the This
Old House designer show house will feature 22 extraordinary spaces that
emphasize a sense of high style for everyday living-from the dark, rich floors
and crisp, streamlined finishes of the library to the colorful fabrics of the
rustic living hall outfitted with a mix of contemporary and antique
furnishings ., GE Sealants + Adhesives, Georgia-Pacific, GMC,
Guardian, Icynene, James Hardie Industries, Mannington , Norwalk Furniture,
Phantom Screens, TiVo, Varathane, Whirlpool Gladiator Garageworks, Whirlpool
Corp.

sawdust ruttan

Woodcraft Supply Mines Online Customer Experience to Enhance Web Site Usability with TeaLeaf RealiTea

RealiTea is the best solution I've come across for usability testing. For more information , email
info@tealeaf.com.
To mark This Old House's 25th anniversary, the expert crew served as both
renovators and homeowners. This Old House purchased the farmstead, which will
be sold when the designer show house closes its doors to the public.

rivercity kvr

The
primary objective of the e-commerce site, which features nearly 10,000
products, is to make it as easy as possible for woodworkers to find and
purchase everything they need to "Make Wood Work.
The This Old House designer show house is located in Carlisle,
Massachusetts. The New This Old
House Hour -- This Old House followed by Ask This Old House -- airs on PBS
Thursdays at 8pm ET (check local listings). for This
Old House Ventures, Inc. and presented on PBS by WGBH Boston.

The product of the activities of the woodworker is not contained here.

woodcraft handtools

With the addition of financial resources gained from partnership
with Sorenson Capital, Provo Craft intends to continue its
rapid-growth strategy through innovation and new-product development.
"We've come a long way since our first retail store," says Robert
Workman, CEO of Provo Craft. Marshall Design, Inc., kitchen, pantry, and home
office
* Gracyn Whitman , Gracyn R.org.

The information contained herein covers the subject in a broad sense.

finck scrollsaw

PHILADELPHIA , At eTail 2005 today, TeaLeaf, a
leading provider of solutions that offer powerful visibility into the online
customer experience, announced that Woodcraft Supply Corp."

About TeaLeaf RealiTea
TeaLeaf RealiTea passively captures what customers do and see in real-
time, enabling immediate detection, analysis, and response to issues blocking
customers from successfully using key eBusiness services. Sorenson Capital shares our
core values and brings us a tremendous amount of strategic , financial
and operational experience.S.

This category contains the information avalable to assist the woodworker, whether hobbyist or professional.

scalora kvr

About TeaLeaf
TeaLeaf(R) is a leading provider of solutions that offer powerful
visibility into the online customer experience. Providing unprecedented
visibility to all stake holders within an organization, from C-level
executives , IT management, business managers, and customer service, the
TeaLeaf RealiTea platform is the only solution that gives a browser-level,
'outside-in' view of the customer experience of every user, for every
transaction, because in the maturing eBusiness environment, online customer
failures are no longer an option.

NOTE: TeaLeaf products and services mentioned herein are the registered
or unregistered trademarks and service marks of TeaLeaf Technology, Inc.

Business Editors /Retail Writers

SALT LAKE CITY----Provo Craft +
Novelty, one of the world's fastest growing product providers for
crafters and hobbyists, and Sorenson Capital, a private equity fund
based in Salt Lake City, today announced Sorenson Capital has become
an investment partner in Provo Craft .

About Sorenson Capital

Sorenson Capital (www. Since parking will not be permitted at the house due to
limited space, complimentary parking will be available Tuesdays through
Fridays at the Carlisle Congregational Church, located at 147 School Street in
Carlisle (1.
Time4 Media is a subsidiary of Time Inc.org

bowood prefers

"
TeaLeaf RealiTea gives Woodcraft real-time, browser -level visibility into
every customer's shopping experience, enabling them to quickly uncover and
eliminate any issues that may lower customer conversion rates or satisfaction
levels.

Press contacts
Leah Orfanos Frederika Brookfield
National Senior Publicist Communications Director
WGBH Boston This Old House Ventures, Inc.
617.

miser stairways

Delivering real-time, browser-level visibility into every customer 's
complete online experience, the TeaLeaf platform maximizes conversion rates
while minimizing support costs by enabling eBusinesses to immediately detect,
analyze and respond to problems blocking customers from successfully
completing online transactions." Provo Craft management has retained a significant equity
stake in the business and will continue in their current roles. Eighteen Talented Designers and 22 Innovative Spaces All Under One Roof

Portion of Proceeds to Benefit Building Arts Scholarship

CONCORD, Mass. to 7 p. The price of general admission is $28 and $23 for
WGBH members. An education
center, with information on the designers and product lines featured in the
show house, as well as a souvenir shop with an array of This Old House and
WGBH merchandise, also will be on site and open to the public. Whitman Design, children's staircase, hallway ,
and bathroom
* Beth Ferencik, Walpole Woodworkers, terrace
* Richard Magnuson , Winston Flowers + Garden, barn court
* Robin Pelissier, Robin's Nest, screened porch
* Circle Furniture, loft sitting area
* Lisa Newman Paratore, Lisa Newman Interiors, children 's bedroom #1
* PBteen, children's bedroom #2
* Joe Ruggiero Collection, Norwalk Furniture , guest bedroom

The designers' work also will appear on air during the last four episodes
of the 25th anniversary This Old House Carlisle project. Executive
producer is Bruce Irving, senior producer and director is David Vos, and
producer is Deborah Hood.

binky woodzone

Merchandise includes many award-winning items for paper
crafting, home decor and general crafts.8 miles from the show house ). A complimentary
shuttle service will be available throughout each day.m.ticketmaster. For details , go to http://www. For more information, visit http://www.

stairways shavings

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)