And the majority of those surveyed (54 percent) say
they are storing photos digitally.com , or
by calling 1-888-466 -3456.

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And now, with the growth of digital cameras, we have CDs,
DVDs, computer hard drives and e -mail boxes that are overflowing with digital
photos and videos as well.

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CarpeVitaPhotography.com/cgi -bin/prnh/20050824/CGW015 )
In a year when the number of digital images captured worldwide is
estimated at 100 billion(1), more than half of Americans surveyed (54 percent)
are using digital technologies to capture and preserve their photos.

The survey also confirmed that families with children are more likely than
couples or singles to preserve their memories digitally by creating digital
photo albums (32 percent compared to 19 percent) or editing digital photos
(41 percent versus 26 percent). All other
trademarks are property of their respective owners.

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"Moms are
typically the ones documenting the family milestones.

newscom.

-- The percentage of respondents who find creating digital photo albums,
movies, slide shows or scrapbooks to be easy is 62 percent.

-- Men are more likely than women to create digital photo albums on CDs
or DVDs (26 percent versus 22 percent) and
-- Men are more likely to edit, record or burn home movies on DVDs
(14 percent compared to 11 percent). Additional information about
Imation is available on the company's website at http://www.

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More than
likely it is her family -- which is why she does all that she does.com or by calling
817-410-9975.

-- Nearly half (47 percent ) of Americans keep both digital and hard
copies of their personal pictures and
-- Seven percent of respondents have gone completely digital, keeping
only digital copies of their personal pictures on CDs, DVDs or other
digital storage devices.imation.

About Imation
Imation Corp is a leading developer, manufacturer and supplier of magnetic
and optical removable data storage media.

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" The Generation X cohort
(ages 25-34) is about four times more likely than their grandparents, (ages
65+) to:

-- Edit digital photos (46 percent versus 12 percent),
-- Create digital photo albums (35 percent versus 9 percent) and
-- Edit and record home movies to DVD (18 percent compared to 4 percent).

Yet, even though approximately half of American adults find these creative
tasks easy to do, less than one -third of Americans are actually doing them.

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com , to help consumers get the most out of their photos
and videos and preserve them on Imation CDs and DVDs.
Overall, those using digital photography , compared to those who still use
analog cameras, are far more active in sharing their photo memories
(94 percent and 59 percent, respectively).
Case in point: Women are more likely than men (77 percent and 67 percent,
respectively) to take photos of family and friends, but men are more likely to
preserve those memories.

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"
Photographs last much longer than flowers that fade after a week ,
and with the right photographer and attitude the photography session
can be a special memory for all involved.

Create a composite of family pictures from years past and have
it framed to hang in a special place at home or in her office.

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com/digital-lifestyle .

(1) The photo industry: a changing landscape.

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'
And, increasingly, they are taking, saving and sharing digital photos with
family and friends," said Carla Pihowich, marketing operations manager,
Consumer and Office Products, Imation.

Gone Digital: Americans Are Embracing the Digital Lifestyle
Eighty-nine percent of Americans surveyed say that sharing personal photos
and videos is easy to do.

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In fact, most respondents
(61 percent) agree that keeping their pictures and movies digitally changes
the way they share them with family and friends.

Beyond Basics
The survey found that Americans are moving beyond basic digital photo and
video tasks and are beginning to embrace more complex and creative
applications.

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In
addition, the market is shifting to higher capacity DVDs, showing a predicted
52 percent growth in 2006 over 2005.imation.

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A complete report on the survey's findings, including the questions and top
line results as well as ways to save, store and share digital memories can be
found online at http://www.

The art of preserving family memories through collating photographs, journalling, and memorabilia in an archival quality scrapbook and using only acid free and lignin free materials.

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When the time comes for
photos, make sure to have fun. "Americans wish they could do more and
be more creative with the images and videos that fill their hard drives and
stacks of CDs and DVDs, but many don't know just how easy it can be to turn
memories into keepsakes."
Analyst firm Understanding and Solutions confirms the continued growth of
CD and DVD sales with an expected 12 percent growth in 2006 over 2005.

Whether an analog camera, a complex task or lack of time stands in the
way, Imation's simple tip sheets on how to quickly and easily create, share,
store and edit digital photos and videos can help consumers further embrace
digital applications and turn their images into precious memories.

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Here are a few gift ideas:

Give the gift of family photography -- wrap up a gift
certificate for a family sitting.imation. Retrieved from http://www.

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"The gift of photography touches many mothers' hearts because not
only is it a chance to capture their family now but a great
photographer will capture the personalities and relationships mom
treasures today for an eternity of enjoyment ," said Cooley., Admit it.

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"Moms are usually the center of the family and they are often the
ones responsible for capturing all of the memories," said Kim Cooley,
owner and photographer with Carpe Vita Photography. For more
information, go to http://www.

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If your family is spread out, have everyone send in photos to
create a collage. Like most
Americans, we've got shelves piled high with dusty shoeboxes of old photos and
empty scrapbooks. Even so,
many Americans have yet to fully master the more complex digital application
skills, such as editing or digital scrapbooking .

-- Fifty percent report using e-mail as their photo and video
distribution method ,
-- Twenty-two percent store digital files on CD,
-- Sixteen percent share their memories on DVDs and
-- Fifteen percent post movies and photos directly to their personal Web
site.

scrap scapbook

Feature Editors

DALLAS----Mothers Day is coming
next week, so we have the annual question -- what does Mother really
want?
Before rushing to the store for another bottle of perfume, flowers
or chocolates, Carpe Vita Photography recommends you take a good look
at your mom and determine what is most important to her. In fact,
the majority of Americans (71 percent ) feel comfortable with the basics of
storing, organizing and sharing their digital photos and videos and they are
slowly tackling the more complex and creative tasks:

-- Thirty-two percent are editing photos and
-- Twenty-four percent are creating digital photo albums.
-- And nearly half of Americans (47 percent), find it easy to edit
digital photos and videos .

Imation and the Imation logo are trademarks of Imation Corp. (2005, May 4). Associated
Press.msnbc.

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Contact Carpe Vita at www.

'Hooked on Photos'

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One-of-a-kind family albums and scrapbooks are great too.

"Americans, like the rest of the world, are indeed 'hooked on photos.imation.

According to the survey, being young and/or part of a family increases the
likelihood that an American will have "gone digital.msn.

scrapbookers aussie

Each family member could hold a sign with a
part of a phrase like "We love you" or "Happy Mothers Day" and
present the photos in a special card she'll love.

About Carpe Vita

Carpe Vita, meaning "Seize Life" was founded in 1994 by Steve and
Kim Cooley. It's true, according to a national consumer survey
of 2,000 American adults, sponsored by Imation Corp (NYSE: IMN), Americans are
embracing digital technologies to capture and share their memories."
Below are just some of the findings of the survey conducted this spring on
Americans' attitudes, activities and concerns regarding capturing , editing,
sharing and preserving digital memories.

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(Photo: http://www.com/digital-lifestyle .

About the Imation Consumer Survey
The consumer survey, sponsored by Imation Corp , polled 2,000 American
adults via telephone in May 2005, allowing for a margin of error of no more
than plus-or-minus two percentage points at the 95 percent confidence level.

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Flowers and ??? Create Lasting Memories this Mothers Day; Carpe Vita Provides Mothers Day Gift Ideas All Moms Will Treasure

So when it comes
to the professional family photos, many moms have to beg their
families to participate to preserve these lasting moments. Their imaginative style combines traditional portraiture
with a photojournalistic approach to truly reflect the client's
personality and show their clients ' lives in unique perspectives. Americans Embrace Digital Convenience But Have Yet to Fully Master Digital
Application Skills

OAKDALE, Minn.
"And Imation has created some helpful tip sheets, available at
http://www.

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"Digital technologies allow consumers to be creative with digital images
in ways that weren't possible with printed photos -- like photo editing ,
making DVD movies and creating digital photo albums," continued Pihowich.com/id/7737607/