Members receive networking benefits, peer
support, and the opportunity to participate in events attracting
important industry speakers and attendees.

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Prices are $38 for BMA members, $48 for non -members
and $30 for students through Monday, June 4 - then $50, $60 and $35
respectively thereafter . For more information on the SoCal chapter of the
BMA, go to www.

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This would include directories, link pages, web rings.

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org.

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Points earned in
each section are then combined to determine the overall Gold Book Champion.

Contact:
Larry Angove
Association of Directory Publishers (ADP)
231.

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Monthly dinner meetings and presentations
are held on the second Thursday of each month.org to learn more.

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Business Editors/An April CMO
magazine poll of nearly 500 marketing executives reveals that 70
percent cite e-mail marketing as the tactic with the greatest impact
on sales.
All area marketing professionals (SoCal BMA members and
non-members alike ) are encouraged to attend this event.

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It provides value to its members through the conduct of
conventions and trade shows, a robust communications effort, diligent public
policy oversight and activity, and a variety of membership programs and
services.

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socalbma. "As judged by their
peers, they demonstrated consistently high quality in the physical
characteristics and features of their directory products , rightfully earning
the title of 2005 Gold Book Champion.935.

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org.

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The annual ADP Gold Book competition is contested in two sections.

About ADP
Founded in 1898, Association of Directory Publishers (ADP), is the oldest
and largest trade association representing telephone directory publishers in
the United States.org

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The BMA national Web site
is www.

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"
Event speaker Joel Book, eMarketing Strategist for ExactTarget,
will illustrate how savvy marketers are using permission e-mail in
partnership with direct mail, direct sales, and outbound customer
service contacts to communicate more effectively, maximize sales
performance, and keep customers connected to their brand . His
presentation will highlight key trends for effective e-mail marketing,
review the benefits of integrating permission e-mail with CRM
technology, and look inside the strategies of several successful
e-mail marketers.m.

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He has also worked as an independent
consultant to both agencies and corporations .

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Don't miss
this opportunity to improve the impact that e-mail marketing can have
on your sales , your customers, and your brand. at The Pacific Club, 4110 MacArthur Blvd.org

About the BMA

The Business Marketing Association is the nation's only
professional association dedicated to business-to-business marketers
and marketing communicators. In addition to residential and business
telephone listings, the company's directories offer a wealth of community
information, such as: attractions, sporting events and venues, arts and
entertainment venues, transportation information , shopping information,
airport information, community services and school schedules. The second, held at the Association's Annual
Convention in the spring, focuses on the physical excellence of entered
directories themselves, and features nine award categories.

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On June 9, the Southern California chapter of the Business
Marketing Association (SoCal BMA) will feature the presentation:
"Drive Sales and Retain Customers by Integrating Effective E-Mail
Marketing Strategies and Techniques.

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About the Speaker

Joel Book is director of agency partner management at ExactTarget,
a company specializing in sophisticated, on-demand software solutions
for permission-based e-mail marketing .
"It is my sincere pleasure to congratulate Everyday Yellow Pages on their
Gold Book win, " said ADP President + CEO Larry Angove.

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, Newport
Beach, CA 92660. Registration is through the Socal BMA Web
site at info@socalbma. TRAVERSE CITY, Mich.

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Association of Directory Publishers Membership Names Everyday Yellow Pages 2005 'Gold Book Champion'

"
Headquartered in Arlington, Texas , Everyday Yellow Pages publishes
complete directories serving the local communities of Arlington , Coppell,
Grand Prairie, Irving and Mansfield.

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marketing.

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With 25 years of experience in
database marketing, Book provides strategic and tactical counsel to a
wide range of companies and agencies to help them successfully
integrate e-mail marketing into their overall marketing efforts to
maximize impact and ROI. Visit http://www.adp.4608
larry.

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For sites whose primary content is links.

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Logistics

This dinner meeting will be held on Thursday, June 9, 2005, from
5:30 to 8:30 p., The Association of Directory
Publishers (ADP) named Everyday Yellow Pages the Association's "Gold Book
Champion," at the 2005 Gold Book Dinner and Awards Ceremony, held at ADP's
recent Annual Convention + Partners Trade Show in Fort Worth, Texas."
"Everyday Yellow Pages is truly honored to be named 2005 Gold Book
Champion," said Todd Baldwin, president, Everyday Yellow Pages.

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angove@adp .

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BMA March Event: 'Drive Sales and Retain Customers by Integrating Effective E-Mail Marketing Strategies and Techniques'

"It is
particularly rewarding to be acknowledged by our colleagues in the industry . The
initial section, which recognizes outstanding achievements in the marketing
and promotion of entrants' directories, is held at the Association's Mid-Year
Convention in the fall.