"
The Washington, D.

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New Home Directory will achieve immediate market
penetration and growth in readership by leveraging strong
relationships with homebuilders in the area, proven success in the
free publishing business and PRIMEDIA's wholly owned distribution
business, DistribuTech.

Business Editors/Media Writers

NEW YORK----Hearst Magazines plans
to enter the weekly market later this year with the introduction of
Quick + Simple, a new publication targeting women, announces Hearst
Magazines President Cathleen P. Most
recently, she was consulting publisher for Working Mother and Working
Woman magazines.
While Quick + Simple is Hearst's first weekly magazine in the
U. Both titles have found great success with readers.

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is a logical extension of our increasingly successful New Home
Guide business," said Bob Metz, chief executive officer, PRIMEDIA
Consumer Guides. The company's distribution arm, DistribuTech,
has exclusive distribution relationships with many of the country's
leading supermarkets and chain stores and last year distributed more
than 2,000 separate titles to these venues on behalf of other
publishing organizations.

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C.-Baltimore corridor, providing far greater options for the
region's new home buyers , homebuilders and advertisers.C.com, the company generated nearly 1 million leases for
apartment property managers in 2004. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide. The company also publishes 18
magazines in the United Kingdom through its wholly owned subsidiary,
The National Magazine Company Limited .

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C. "We will continue to provide quality products to
consumers and serve a valuable resource to local advertisers, by
taking full advantage of our experience and by utilizing our unmatched
distribution network.C. Through the Apartment Guides and
Apartmentguide. PRIMEDIA Business Information
has more than 60 publications in 18 market sectors. PRIMEDIA Education
includes Channel One and other educational products. Previously, she spent
nearly 15 years at People, rising from senior writer to deputy
managing editor of the weekly publication. Prior to that, Haley was founding publisher of
Organic Style and publisher of Organic Gardening from 2001-2004.
Hearst Magazines currently reaches nearly 50% of women in the U.

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C. This continued commitment to build the New Home Guide is
further demonstrated by the recent expansion of its Internet presence
with the acquisition of Americanhomeguides .
Bernadette Haley, former publisher of Reader's Digest and Organic
Style magazines, will head up the advertising efforts."
Toepfer, who will serve as the magazine's editor-in-chief, spent
the past two years at G+J USA Publishing, where she was
editor-in-chief on several development projects . Hearst's magazines are read by more U.

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PRIMEDIA Launches Washington D.C. New Home Directory; Launch In Attractive D.C. Market Creates Synergies With Nearby Baltimore Market and Continues Nationwide

Prior to that, she held a
number of key positions at the New York Daily News.

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New
Home Directory, a free bi-monthly color publication for consumers
featuring comprehensive listings of new homes in the greater
Washington, D.
area. New Home Directory expands
PRIMEDIA 's leadership position in the New Home Guide business to 20
markets. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer. "There 's room for
a new entry in the non-celebrity, weekly women's service category, and
we believe that Quick + Simple, with its tips, advice and solutions,
will appeal to women across the country.
Previously , she spent several years at Reader's Digest, overseeing the
Reader's Digest Special Interest Magazine Group as vice president and
group publisher and, previously, as vice president and publisher of
Reader 's Digest magazine.
with its vast portfolio of monthly women's magazines such as
Cosmopolitan; Good Housekeeping; Harper's BAZAAR; O, The Oprah
Magazine and Redbook.

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New Home Directory, along with its Web site
www.newhomedirectory.S.

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com from American Home
Guides, Inc. Quick + Simple's editorial will
be overseen by Susan Toepfer, a veteran of magazines and newspapers. This marks a return to Hearst Magazines for
Haley, who was associate publisher of Good Housekeeping in 1998.

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Hearst to Launch Quick + Simple a New Weekly Magazine; Largest U.S. Women's Magazine Publisher Makes First Foray into Weekly Market

Black.

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Business Editors

NEW YORK----PRIMEDIA Consumer Guides,
the nation's largest publisher and distributor of free apartment and
new home guides today announced the launch of Washington, D.

About PRIMEDIA Consumer Guides

PRIMEDIA Consumer Guides is the largest publisher and distributor
of apartment, new home and auto guides.

Consumer Guides' New Home Guide
offers consumers comprehensive information about new home communities
in 20 regional markets. The premiere issue will hit
newsstands this summer.
Haley will be responsible for the weekly's advertising.

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C. With 2004 revenue of $1.S. titles and 140 international
editions .

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C. The segment publishes and
distributes 81 Apartment Guides in 75 regional markets with a combined
monthly circulation of 1.hearst.

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The launch is the third new home publication
launch in the last 12 months, and is yet another step in the roll-out
of PRIMEDIA's successful New Home Guide product line.

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States.K. subsidiary, The National Magazine Company -
in a joint venture with ACP, the Australian publishing company - has
two weekly publications called Best and Reveal, the latter which
launched last year.

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C. Its newest publication, Auto Guide, features
comprehensive and easy to use listings of used cars, SUVs and trucks
for sale by auto dealerships in Metropolitan Atlanta and in three
North Carolina markets.

S.

Hearst Magazines is a unit of The Hearst Corporation
(www.

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adult women than
any other monthly magazine publisher.

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C.S' largest distributor of free
publications through exclusive agreements with most leading U.
retail chains.6 million., the company's U.

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"Given the size of the market, rising demand for new homes in the
area, and our established presence in nearby Baltimore, Washington
D. Through
access to both print and Web-based listings , the directory broadens
its distribution to reach and influence more new home buyers and
generate more leads.
"With our long history of publishing powerful magazine brands like
Good Housekeeping and Redbook, Hearst knows the mainstream women's
magazine market backwards and forwards," says Black .

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DistribuTech, with more than 49,000 points of
distribution nationwide, is the U., the Hollywood , FL based provider of Internet marketing
for new home builders, developers and their agencies.S.

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New Home Directory
significantly increases New Home Guide's coverage of the
D.S.com, will provide homebuilders in the area a
proven and cost effective lead generation advertising vehicle.

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Initially , PRIMEDIA will publish more than 45,000 copies of the
guide on a monthly basis and will distribute the guide to consumers in
more than 250 retail locations across the greater Washington, D.
The launch of the Washington, D.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites, events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education.
Quick + Simple will cover real women and what's important to them
in a positive, upbeat format, including home, family, food, health,
nutrition, fitness , fashion and beauty.com), one of the world's largest publishers of monthly
magazines, with a total of 18 U.

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area.
Building on the established success and visibility of the
Baltimore New Home Directory , the Washington, D.

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The
Washington, D.