Knitting, Jewelry Making, Kids' Sewing Among Most Popular Crafts Nationwide

HUDSON, Ohio , March is National Craft Month -- a
time to celebrate the increasing popularity of crafting and its benefits, from
providing an outlet for self-expression and stress relief to enhancing
creativity , social time and kids' self-esteem.m. "Disney is one of the most popular brands in the world
with characters recognized and loved by people of all ages," said Dave Catan,
president and chief executive officer of Darice.

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CRAFTING IS AN ACTIVITY THAT CONTINUES TO GAIN POPULARITY.

EMMY-AWARD WINNING CRAFT EXPERT TERRI OUELLETTE:

"There is definitely a craft out there for everyone.prnewswire. Leading manufacturer and supplier of crafting products broadens appeal with
Disney characters

CLEVELAND, Foamies, the most popular line of foam-
shaped products by Darice, intended for crafters, parents, kids and teachers,
will launch an exciting new Disney collection.
Through this new relationship with Disney Consumer Products , the No. Working closely with Disney Consumer
Products, Darice's in-house design team is expanding the Foamies program this
year with over 100 Disney-specific SKUs including Winnie the Pooh, Disney
Princess characters (Ariel, Belle, Cinderella, Jasmine, Sleeping Beauty and
Snow White) and Nemo from Disney/Pixar's Finding Nemo . We're
already experiencing a great deal of interest in the group activity packages,
which are truly ideal for birthday parties and crafting get-togethers.

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m.

Foamies Announces Disney Licensing Agreement

"
The Foamies line began with just a few SKUs and today includes nearly
1,500 products ranging from banners and binders with matching sheets to
stickers and frames and an assortment of die-cut, peel-and-stick
embellishments for personalized fun.

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ORG.

ADDITIONAL RESOURCES: Audio version and more available at
http://www.com

"

Darice is a worldwide manufacturer and distributor of craft products and
the largest full-line craft supplier in the country.

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"Jewelry making also is a really popular category that continues to
grow, and sewing among kids ages 8 to 14 is another big trend. to noon; create Eggstra Cute
Critters (polystyrene egg animals that kids can decorate).

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; try a variety of
crafts including knitting, jewelry making and watercolor and receive
discounts on supplies and craft classes.m. IT HELPS
REDUCE STRESS, BUILDS KIDS' SELF-ESTEEM, LEARNING SKILLS, IS EMOTIONALLY
PLEASING AND MOST IMPORTANTLY -- FUN!

THE CRAFT AND HOBBY ASSOCIATION HAS DEDICATED THE MONTH OF MARCH TO
CELEBRATING ALL CRAFTING HAS TO OFFER.

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m."

THROUGHOUT MARCH, CRAFT RETAILERS AROUND THE COUNTRY WILL OFFER SPECIAL
CLASSES, DEMONSTRATIONS, TIPS AND PROJECTS FOR CRAFTY CUSTOMERS."
"Licensing is an emerging trend in the crafting industry as more and more
companies realize the power of pop culture among crafters," said Catan.

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So many people are finding ways to get creative with scrap booking supplies,
like the papers and embellishments and they're using them for wall art or
making cards.com/broadcast/21107/consumer.
"Disney's core franchises drive high volume," she said.

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"
Further supporting these national trends, more than 100,000 people took
classes at Jo-Ann Stores across the country in 2004.
To celebrate National Craft Month, Jo-Ann superstores are offering a
variety of opportunities throughout March for guests to learn more about
crafting , create free crafts and enjoy discounts, including:

-- March 1: Knit and Crochet Social from 6 to 9 p.com ), the leading national
fabric and craft retailer with locations in 47 states, operates 730 Jo-Ann
Fabrics and Crafts traditional stores and 120 Jo-Ann superstores.

pique crafting

The top five classes in
order of popularity included: sewing level one, beading jewelry basics, cake
decorating level one, sewing basics for kids and knitting level one.

TO FIND OUT WHAT'S HAPPENING IN YOUR AREA, CALL YOUR LOCAL CRAFT STORE OR
LOG ONTO CRAFTPLACE. 3 or
email radio@multivu .
The new Disney collection is planned to hit store shelves this fall and
will offer a variety of arts and crafts kits revolving around room decor,
party supplies, classroom and group activities , and individual crafting
projects at a variety of price points.

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m. Now, this year we're
going to see some of the hottest trends in crafts expand, like scrap booking. He
adds, "Darice is at the forefront of this trend with the new Disney collection
of Foamies that only add to the appeal of the already thriving category.

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"Knitting is hot right now, and the popularity of ponchos and ponchettes
is fueling this craze," said Susan Atchison, trend development manager, Jo-Ann
Stores . for $5; meet with
fellow knitters and crocheters to share tips and techniques. Darice's
family of brands include Foamies(R), Pixie Press(R), Precious Impressions(R),
Blue Jean Teddy (R), Victoria Lynn(R) and Jewelry Designer(R).

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In Like a Lion Out Like a Lamb: National Craft Month Provides a 'Gust' of Opportunities to Get Crafty

About Jo-Ann Stores
Jo-Ann Stores, Inc .joannstores.

I'M DANIELLE ADDAIR. Armed with a new licensing
agreement, Foamies will now feature Disney's popular characters, including
Winnie the Pooh, Disney Princesses and Disney/Pixar 's Finding Nemo on a
variety of foam crafting kits.

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1
licensor in the world according to License Magazine, 2004, Foamies is poised
for incremental growth.

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AUDIO PROVIDED BY: CRAFTS AND HOBBY ASSOCIATION

For story information, please call MultiVu, 1-800-653-5313, ext.

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Now crochet and knitting still exploding, especially in young
people, which is awesome.

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m. for $5; create page
layouts related to the theme of the windy days of March 19: Free Family Event from 10 a.

-- March 19: Free Prom Event from 1 to 3 p.

EMMY-AWARD WINNING CRAFT EXPERTS SHARES HOTTEST CRAFTING TRENDS OF 2005

crafters craftworks

With the advent of knitting
Wi-Fi coffee houses and social crafting groups, and celebrities even jumping
on the bandwagon, crafting is a huge craze across the nation now more than
ever, no matter the age or skill level of the crafter.

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If you're
interested in trying a new craft or advancing to the next level, our stores
are valuable resources for tips and hands -on learning.

-- March 5: Free Craft It Fair from noon to 5 p.

-- March 18: Scrapbook Social from 6 to 9 p. And then there's beading, just look in the fashion
magazines and you'll see almost everything hot is embellished with beads.

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-- March 8: Quilt Block Party from 6 to 9 p.m.

craftworks pique

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m.

-- March 26: Free Bow Making from 1 to 3 p.
The new Foamies are already generating a buzz among buyers at craft and
specialty stores, according to Rosanne Kubisty, marketing director for Darice. Headquartered in
Strongsville, Ohio, Darice offers its products through leading craft centers
and a variety of specialty stores and mass retailers.

quilter easl

for $5; learn how to
applique. ( http://www. "We're extremely
confident that the new Disney line will be a huge success both in our current
market of specialty and craft stores and in new channels as well.

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-- March 12: Free Make-It-Take-It Mini Spring Memory Book, Crocheted
Flower Pins and Beaded Bracelet Making from 1 to 3 p.; learn about the latest
patterns, fabrics, and trims for making dresses and accessories. The company's craft and
activity products include foam shapes along with jewelry, scrap-booking,
floral, bridal, art, holiday, and wicker and woodworking supplies.

Publications may include books, periodicals, and reports in a paper or digital format.

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; create bows for spring,
Easter baskets, wreaths and Mother's Day gifts. NEW YORK,

THIS IS A MULTIVU SPECIAL REPORT. "This new licensing agreement
gives us access to some of Disney 's core properties and enables us to leverage
the success of Foamies with the magic of Disney to design a wonderful line of
craft products and projects kids of all ages will love.

This directory is intended to provide quality links to publications devoted to the crafts industry as a whole or to specific segments of that industry.

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