(1) "The Principal Financial Group" and "The Principal" are
registered service marks of Principal Financial Services, Inc.

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is traded on the
New York Stock Exchange under the ticker symbol PFG.

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These benefits are available to members
of The Principal when they use eye doctors in the VSP network, with no
additional cost to the employer.

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9 million customers
worldwide from offices in Asia, Australia, Europe, Latin America and
the United States.principal.Visitors can select from hundreds of small businesses and franchises for sale

Portsmouth, N.

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For more
information , visit www.H.franchisesolutions.

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The Principal Financial Group Adds New Service for Dental and Vision Customers; Vision Discount Program Provides Added Value

Principal Financial Group, Inc.

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franchisesolutions .com/be/.

About Franchise Solutions Corp:
Franchise Solutions has been in the business of delivering results-focused
marketing services to several hundred franchisors since 1993.com.

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The Company
offers a wide range of targeted services including online advertising and
lead-generation across its network of Internet properties.

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"The VSP Access Plan has been available to our medical insurance
customers since January 2000, and we have experienced a tremendous
response from members taking advantage of the program.

About the Principal Financial Group

The Principal Financial Group(R) (The Principal (R))(1) is a
leader in offering businesses, individuals and institutional clients a
wide range of financial products and services, including retirement
and investment services , life and health insurance and banking through
its diverse family of financial services companies .com

Insurance products and services are issued by Principal Life
Insurance Company, a member of The Principal.
Many factors have contributed to a new appreciation for franchise
ownership in both the U.

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7 billion in
assets under management(2) and serves some 14.

Franchise Solutions and BlackEnterprise.com Support Small Business Ownership with Online Franchise Center

This partnership has proven highly successful by offering
aspiring small business owners a Franchise Center where they can review their
options to purchase and grow a successful business or franchise.com Franchise Center is located at
http://www.

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With more than
39 million members nationwide, one in eight people in the United
States relies on VSP for eyecare health coverage.com
provides a valuable, highly -interactive platform for African Americans to
explore their options for successfully building their wealth.com's partnership with
Franchise Solutions.

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, a
member of the Principal Financial Group .

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In so doing, BlackEnterprise.

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Industry downturns, repeated lay-offs,
and the challenge of balancing family and career for both men and women have
all played a role in today's popularity of small business ownership. The Company is a long-standing
member of the IFA Supplier Forum.com
800.

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This year also
marks the fourth anniversary of BlackEnterprise.
Visitors to the BlackEnterprise .

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VSP offers plans that range from comprehensive eye examinations
and eyewear to complete medical and surgical eyecare.
Franchise Solutions also provides the franchise industry with a full-array of
marketing services including direct mail, website design and maintenance,
print advertisements , and the company's proprietary automated prospect
qualification system, SalesLead Pro. FranchiseBuyer , LLC, a franchise
consulting network made up of the best and the brightest industry experts, is
a subsidiary of Franchise Solutions Corp.

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"The VSP Access Plan offers our customers a valuable added
benefit.com Franchise Center have access to
hundreds of the world's leading franchises and business opportunities that can
be searched by industry, investment range, and various categories that are
important to individuals seeking self-employment, such as opportunities to
work from a home office . Other resources that help visitors get started in
business ownership include case studies, financing options, and access to
franchise brokers.com Franchise Center describe
how individuals, often with no prior experience as business owners, are using
the proven business models, name-brands, and education that franchises offer
their franchisees to succeed as small business owners.

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"VSP provides a comprehensive network of private practice
eyecare doctors who discount their offerings at the point of service -
our customers receive their vision insurance benefits based on the
discounted cost of services received., This year, Black Enterprise
Magazine celebrates its 35th anniversary.com . For more information, visit
http://www.

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Business Editors

DES MOINES, Iowa----The Principal
Financial Group(R) announces that beginning March 1, 2005, all new and
existing customers with insured dental and/or vision coverage with The
Principal(R) will automatically receive access to discounts on vision
services through the VSP(R) Access Plan."
Through the VSP Access Plan, members receive discounts on eye
exams, prescription glasses, contact lens exams (evaluations and
fittings ) and laser surgery. In keeping with its mission "to
provide African Americans with the essential tools for wealth building and
life management," Black Enterprise has evolved to keep pace with how the
nation likes to receive information; bringing its news, analysis, and
resources online to BlackEnterprise.4455 x131

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VSP is the nation's largest
provider of eye care benefits.

Many of
the success stories told in the BlackEnterprise. Franchises are
providing new opportunities for qualified individuals to re-invent themselves
in a new industry, and to help them take control of their incomes and their
personal lifestyles. The network
includes partnerships with prominent Internet properties including Black
Enterprise, USA Today, Yahoo, BusinessWeek, Hispanic Business , and more.
pam@franchisesolutions.898.

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To
locate a doctor within the VSP network, customers need only visit
vsp.

(2) As of December 31, 2004

The
BlackEnterprise.

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And because the program works in tandem with our insurance
coverage, it's especially attractive for our vision customers," said
Theresa McConeghey, dental and vision product director for The
Principal.

Contact:
Pamela Gold Waldo
Franchise Solutions Corp.

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The VSP network is so extensive that 90
percent of all Americans live within 10 miles of a VSP doctor.com or call 800-877-7195. A member of the
Fortune 500, the Principal Financial Group has $168. and abroad.

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The Principal
is pleased to widen the reach of this very beneficial discount
program," noted McConeghey.S.