"
Ficorilli first suggests starting with the right size. While the
survey shows that awareness levels have risen, most women still fail to make
the connection between risk factors.

cotes costumes

Maidenform , Inc.

It aims to improve their quality of
life and quality of healthcare, to include early detection, accurate
diagnosis, and proper treatment. (NYSE: MAY).

costuming sewing

"Choosing the right bra will allow you to look your very
best.

costuming baroque

Longlines usually have a lower back than most bras , so they are ideal
for those back-baring tops and dresses.
5.S.
The Heart Truth is a national awareness campaign for women about heart
disease sponsored by the National Heart, Lung , and Blood Institute (NHLBI). But, regrettably, WomenHeart reports that only 3 percent of American
women do these things.

Methodology
Harris Interactive(R) fielded the online survey January 21-25, 2005, among
1,077 U.S.S.
"David's Bridal recognizes that the Hispanic customer represents an
important and rapidly growing segment of the bridal market," said Robert D. "These fashion-conscious young
women are on the cutting edge of trends and come to us for wedding and
bridesmaid dresses, as well as Quinceanera gowns. Her court of
damas (young women) is dressed similarly to bridesmaids, and chambelanes
(young men) often wear tuxedos.

jill moulin

In order to make sure you aren't
one of them, check out http://www.
The Red Dress is a red alert: an urgent reminder to every woman to care
for her heart.

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands
the importance of providing brides-to-be with a vast selection of exquisitely
crafted dresses, available at affordable prices.

galadriel bellydance

It
gives support as well as tummy control for a smooth, sleek look. "Heart
disease is our number one killer, and it's gratifying to learn that women not
only recognize this important symbol, but have taken steps toward lowering
their risk because of it. Known for The Harris
Poll(R) and for pioneering Internet-based research methods, Harris Interactive
conducts proprietary and public research to help its clients achieve clear,
material and enduring results.

WomenHeart: the National Coalition for Women with Heart Disease is the
nation's only patient advocacy organization representing the 8,000,000
American women living with heart disease.
Huth, President and CEO of David's Bridal.

lace renaissance

2.davidsbridal .

elf costuming

maidenform.

"When your bra fits properly, you shouldn't even feel like you have one
on ," says Ficorilli., the 15th largest and fastest-growing market
research firm in the world, is a Rochester , New York, based global research
company that blends premier strategic consulting with innovative and efficient
methods of investigation, analysis, and application. Festivities surrounding
the celebration include food, music, and a dance performed by the Quinceanera,
who traditionally wears a white or pastel gown.davidsbridal.

regency roze

com to find a bra fitting event
near you or see a fit specialist at your local department store to get fitted., Underscoring its commitment to
providing Latina brides -to-be with fashion-forward dresses at affordable
prices, David's Bridal -- the only national bridal retailer -- today announced
its new Spanish language web site: http://www.

rococo regency

Seventy percent of
women today are wearing the wrong size bra. The Maidenform
brand is recognized as a premier American brand , which has had excellent
consumer recognition for more than 80 years.

The Heart Truth is a national awareness campaign for women about heart
disease sponsored by the National Heart, Lung , and Blood Institute (NHLBI),
part of the National Institutes of Health, U. David's Bridal Quinceanera dresses start at
$299 and a wide assortment of high-heeled shoes, including the transparent
Nina shoe with a beautiful satin bow, start at approximately $48.

Bridal and Special Occasion Wear

By expanding its selection with a constant stream of new styles and
partnering with renowned fashion designers, such as Oleg Cassini, David's
Bridal offers an unparalleled assortment of wedding and special occasion
attire to satisfy every style preference.

rococo bobbin

3.
The survey , conducted by Harris Interactive(R) in January 2005, found that
60 percent of U. This online sample is not a
probability sample.com/espanol site features dresses and accessories
appropriate for Quinceanera, the Hispanic cultural and religious celebration
of a 15-year-old girl's transition into womanhood.

gowns cotes

Weekend/T-shirt bra -- Everyone wants a comfortable bra with smooth
lines to wear under a t-shirt. "And if it's the right style foundation for your outfit,
you are guaranteed to look great in this spring's hottest new fashions!"

ABOUT MAIDENFORM, INC. The Maidenform brands are
available in more than 40 countries worldwide. adult population on the basis of region , age within gender,
education, household income, race/ethnicity, and propensity to be online.

David 's Bridal Launches Spanish Language Web Site

Quinceanera: Celebrating the Transition into Womanhood

The new davidsbridal.

lace costumes

jill needlework

Five Bras Every Women Needs This Spring
The next step, Ficorilli suggests, is to build a wardrobe of bras so women
have a versatile collection that will work under everything from a cotton tee
to those daring spring fashions. The best option is a two-way stretch
foam bra because it provides comfort, shaping and opacity. Strapless Bra -- When choosing a strapless bra, security is the most
important feature. Cleavage Enhancing Bra -- A push up bra not only gives a cleavage
boost, but also provides a confidence boost as well! Choose a push-up
bra for a low cut shirt or dress that needs a little extra oomph .
Maidenform's Feeling Sexy(TM) lace push up gives an extreme push.
The campaign first introduced the Red Dress as the national symbol for women
and heart disease awareness during American Heart Month at Fashion Week in
February 2003.
Among other key survey findings are:

* 77 percent of women surveyed agree that the Red Dress is an appropriate
symbol for women and heart disease awareness
* 70 percent of women surveyed agree that they would wear the Red Dress
Pin to raise awareness of heart disease among women
* 16 percent of women familiar with the Red Dress report that the symbol
inspired them to take specific action to protect their hearts,
including research information about heart disease, start to eat
healthier , and/or begin to exercise

"I am pleased to see the powerful impact that the Red Dress is having on
American women," said Nancy Loving, executive director of WomenHeart. women (aged 18+) , of whom 374 read, heard or saw something about
the Red Dress symbol. The
launch of the site is a key component of the company's plan to enhance the
bridal and special occasion shopping experience for Hispanic women.
Many Quinceaneras request transparent shoes for this tradition.

lace needlework

This bra is perfect for strapless shirts and dresses,
and won't leave you pulling up your bra all day and night!
4.com . David's Bridal is a business of The May
Department Stores Company.

roze bobbin

Women around the country have embraced the Red Dress as the
national symbol for women and heart disease awareness and are commissioning
traveling exhibitions of The Heart Truth's red dresses and creating diverse
celebrations of women's heart health, such as health fairs, galas, dances,
celebrity teas, power breakfasts, and real women Red Dress fashion shows.

jill bobbin

Bare It All This Spring! Maidenform Offers Tips on What to Wear Under This Season's Hottest New Looks

NEW YORK, From plunging necklines and strapless
dresses to bare backs and clinging fabrics, this season's spring fashions can
pose a challenge when deciding what to wear underneath."

The new David's Bridal Spanish language web site features:
* Bi-lingual registration where brides can elect to receive information in
either Spanish or English, as well as a bi-lingual appointment request
form
* Information on styles popular with Latinas for weddings and other
special occasions
* Quinceanera dresses and accessories
* Store locator by zip code

Future plans include an Estorias de Boda (Wedding Stories) section
featuring "real brides" who submit photos and memories of their wedding day.
To locate a store nearby, consumers can call 1-800-480-BRIDE or visit
http://www.

moulin baroque

is an international marketer and manufacturer of branded
intimate apparel.

boudoir baroque

Maidenform 's One Fabulous Fit(TM) strapless bra
has a unique feature called the Stay There Power(TM ) Band that ensures
the bra stays where it should with an extra elastic strap that holds
it in place. Maidenform's One Fabulous Fit
Plunge(TM) bra is a great option under low v-neck sweaters and wrap
shirts or dresses. adult women agree that the Red Dress makes them want to
learn more about heart disease. In
theory, with a sample of this size, one could say with 95 percent certainty
that the results for the overall sample have a sampling error of + /- 3
percentage points and the sampling error for women who are familiar with the
Red Dress symbol is +/- 5 percentage points.

sewing roze

Maidenform helps make
it easy this spring by providing tips on the proper foundations to wear under
this season's hottest new looks.
"Your fabulous new outfit could be a major fashion don't if it's not
paired with the right undergarment," says Pattie Ficorilli, Maidenform's bra
fitting expert."

1. Deep Plunge Bra -- Every woman should own a beautiful deep plunge bra
that completely "v's" in the center. Its primary brands include Maidenform , Lilyette, Flexees,
Sweet Nothings, Self Expressions, Rendezvous and Subtract.

One in Four U.S. Women Recognize the Red Dress as the National Symbol for Women and Heart Disease Awareness; Nearly Half Say the Symbol Would Prompt Them to Ta

WASHINGTON, WomenHeart: the National Coalition for
Women with Heart Disease has commissioned a new national survey showing that
just two years since The Heart Truth launched the Red Dress as the national
symbol for women and heart disease awareness, many adult women may take action
to reduce their risk of heart disease. Twenty-five percent of women recalled the Red
Dress as the national symbol for women and heart disease awareness and 45
percent agreed that it would prompt them to talk to their doctor and/or get a
check-up. WomenHeart is a founding partner of The Heart Truth. According to NHLBI, just by leading a
healthy lifestyle -- such as maintaining a healthy weight, exercising
regularly, and eating right -- Americans can lower their risk by as much as 82
percent. In addition, there is
frequently a shoe exchange ritual with the girl's father , where he removes his
daughter's flat/low-heeled shoes and replaces them with high-heeled shoes.

regency baroque

Harris Interactive Inc. Bridal Authority Undertakes a Range of Efforts to Serve Hispanic Women

CONSHOHOCKEN, Pa. Today, with more than 240
locations nationwide, David's Bridal continues to expand its retail store
locations, while maintaining its philosophy of beauty, elegance and quality.

delights needlework

"Fashion experts say layering continues to be a hot trend this spring, but
very few of them mention the significance of the all-important first layer,"
says Ficorilli.
Maidenform's One Fabulous Fit(TM) bra is a best seller in department
stores. One to try is Maidenform's
One Fabulous Fit(TM) Longline Strapless.

baroque galadriel

Evening Bra -- A longline bra is a great option for under a dress. Department of Health and Human
Services (DHHS), in partnership with: Office on Women's Health, DHHS; American
Heart Association; WomenHeart: the National Coalition for Women with Heart
Disease; and other organizations committed to the health and well-being of
women .

moulin regency

"The key to looking great this spring is to start with the
right bra."
According to a new American Heart Association survey, awareness of heart
disease as women's number one killer is at an all time high, with awareness
increasing from 34 percent to 57 percent in the last four years . The data were weighted to be representative of the
total U.S.com/espanol . Our new Spanish language
site and other marketing efforts are designed to keep these valued customers
and their family members informed about our dresses and accessories for all
their special occasion needs.

earthly lace

From romantic looks that evoke a
timeless elegance to fashion-forward selections showcasing the latest trends,
David's Bridal creates bridal gowns and special occasion dresses that embrace
superior standards of fabric, quality construction, fit and embellishment.