Contains sites for crafts involving a needle and thread such as cross stitch, embroidery, and needlepoint.

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newscom.S."

'Fantasy Fred' and 'Frugal Francine' are most affluent

This study identified five psychographic market segments distinguished by
different emotional needs for entertainment. Epson
CreativeZone is a service mark of Epson America Inc.

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com/cgi-bin/prnh/20040820/RESEARCH )
This new report, Entertainment and Recreational Products Report, 2005
Update, provides market size and growth statistics from 2000 to 2004, as well
as overview of the retail market for 11 categories of entertainment products.EpsonCreativeZone.com ),
formerly the Print Lab Series, offers a wide variety of craft ideas to turn
individual photos into personalized keepsakes for you to enjoy or to share
with loved ones.
"There's nothing more rewarding than seeing photos come together in a way
that allows you to be transported back to a special time," said Barbara
Kotsos, senior marketing manager, scrapbooking solutions, Epson America Inc. Visitors can also sign up to receive the free
Creative Croppers newsletter for more great ideas throughout the year, as well
as check out deals on products to help them create the projects they like.

About Epson
Epson offers an extensive array of award-winning image capture and image
output products for the consumer, business, photography, and graphic arts
markets.

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Research and Markets: Americans have an unquenchable thirst for Entertainment

These easy projects and the person who prints them would be a hit at any party
and remembered for a long time to come!
The "Patterned Pages" category is the most flexible of all the project
types provided. The company is also a leading supplier of value-added point-of-sale
(POS) printers and transaction terminals for the retail market.

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The study
provides industry sales and growth estimates for 11 entertainment and
recreational product categories and details of consumer purchase incidence,
spending, and where they shop for each product category:

-- Audio equipment and stereo systems;
-- Books, magazines and newsletters;
-- Computers and software for home use;
- - Craft, sewing, knitting and needlework supplies;
-- Musical instruments;
-- Pet accessories;
-- Photography equipment and supplies;
-- Pre-recorded video, music, DVDs;
-- Sporting goods, exercise equipment and supplies;
-- Toys, games and dolls;
-- TV's, radios, VCRs and DVD players

Also included are profiles of five different segments of entertainment
consumers and the eight key trends that are shaping the market for these
products in the future.

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The
advantage to printing these backgrounds versus buying pre-printed sheets is
the flexibility users have to customize the files, such as embedding someone's
name into the pattern, or importing a digital photo directly onto a photo
matte so that with one sheet it is ready for a frame and one of a kind! The
files are provided in some instances in jpeg format and in other instances as
Word documents, making it simple for users to download and include text .

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Typical American spends almost $2,000 on entertainment goods

In the latest survey among 1,000 U. But for everything else, such as prerecorded media, toys,
dolls and games, photography equipment and supplies, pet accessories, TV,
radios, DVD and VCR players and craft supplies, consumers shop mass merchants
and discount department stores first. For example, 'Fantasy Fred'
finds meaning in his life by connecting with other places and times. Founded in
1975, Epson America Inc.

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This research study will help retailers and marketers to gain new insights
into shoppers' desire for entertainment and recreation goods.
'Frugal Francine' finds entertainment in shopping for bargains, and is more
involved in buying entertainment media than using it.
"These three segments make up two-thirds of the total entertainment
product consumer market and represent the best prospects for marketers in the
future.researchandmarkets. Rather than sticking them in a
run-of-the-mill photo album or in a shoebox, why not turn them into a
one-of-a-kind memento? The Epson CreativeZone (http:/ /www. Epson America Inc.

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An active consumer,
Frances is more likely to be an upper-income married woman aged 25-to-54 years
old with children. The results of the latest survey are compared with
results from surveys in 2000 and 2001 providing a longitudinal perspective on
the changes in the entertainment and recreational products market.com
Fax: +353 1 4100 980

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Each project provides templates and
instructions that can be downloaded right onto your desktop, and most are
compatible with both Windows and Mac platforms.

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Through this study marketers will be empowered with new psychological
insights about their consumers that will bring them more success. Project
categories include: seasonal, patterned pages, greeting cards, home/party,
scrapbooking, school tools, baby themes, and more. is the U. affiliate of Japan-based Seiko Epson
Corporation, a global manufacturer and supplier of high-quality technology
products that meet customer demands for increased functionality, compactness,
systems integration and energy efficiency.

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DUBLIN, Ireland, Research and Who Buys Entertainment +
Recreation Products -- What They Buy -- Why They Buy to their offering .

About the insights contained in the Entertainment and Recreational
Products Report 2005
The consumer insights study, Entertainment and Recreational Products
Report, 2005: Who Buys Entertainment + Recreation Products -- What They
Buy -- Why They Buy (135 pages), provides details of a telephone survey among
1,000 category buyers. It includes hundreds of original designs (scans or drawings)
that can be used for anything from wrapping paper to greeting cards to simply
the background of anything printable, such as photo mattes, award backgrounds,
posters, newsletters, and is limited only by the consumer's imagination.

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com/reports/c15383

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. The site also features additional resources to help
consumers make the most of their photos, including articles, tips and tricks
from scrapbook experts. The "Articles"
section offers tips and tricks from industry craft experts on topics such as
"Creating Combination Color and Black + White Photos," "Using the Cookie
Cutter Tool in PhotoShop Elements 3.

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consumers, books, magazines and
newsletters (purchased by 74 percent of shoppers in the past year),
prerecorded media (62 percent), and toys, dolls and games (50 percent) were
the most widely purchased categories among a total of 11 entertainment and
recreational products. It is also a resource for consumers who would like
to learn how to use software tools they may already have.EpsonCreativeZone.

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Based upon
quantitative survey of 1,000 U.
For example , the Super Bowl Party projects (#118-120) feature several
scrapbook page layouts (#118); a choice of themed invitations and matching
envelopes (#119); and colorful photo mattes to print ahead of time upon which
to mount a 4"x 6" souvenir photo for everyone who attends the party (#120).

Note: Epson is a registered trademark of Seiko Epson Corporation.

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This report will put you on the forefront of the new leisure age with the
latest research on consumers' entertainment and recreational product choices.
For more information on craft projects for both your holiday and everyday
photos visit the Epson CreativeZone at http://www.

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Total consumer spending on these purchases was $1,834 on average.

For more information visit
http://www."
The Epson CreativeZone includes over 120 projects, each with multiple
templates and options per project , and is continuously updated to include new
and original craft ideas.0," "The Power of the PC for
Scrapbooking," and more.

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This
consumer, a highly educated, married baby-boomer with a $75k plus income, uses
entertainment to expand his mind through new ideas and to express different
aspects of his personality. Third party brand or
product names are trademarks or registered trademarks of their respective
holders.

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S. "For
certain category of goods, notably audio and stereo equipment , books and
magazines, computers and software for home, musical instruments and sporting
goods and exercise equipment, shoppers favor the extra service they receive at
specialty stores.

Transform Standard Snapshots Into Unique Photo Keepsakes Using Craft Ideas From the Epson CreativeZone(SM)

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(Logo: http://www.
'Entertainment Alex' is the most active buyer of entertainment media and
spends the most in the category.Epson Web Site Offers Free Downloadable Templates and Tips From Craft Experts
for Easy, Convenient, At-Home Projects

LONG BEACH, Calif .
"The Epson CreativeZone gives busy people the chance to turn their ordinary
photos into something truly unique and keep those memories alive without
having to spend a lot of time. is
headquartered in Long Beach, Calif.

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, Now that the holidays have
passed, most people may be surrounded by photos from their celebrations and
not know how best to show them off.

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com.

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households and their purchase of
entertainment and recreational products, this study examines shopper behavior,
motivation and psychology for entertainment. Best of all, these projects are posted and ready for
anyone to download for free!
The Epson CreativeZone is simple to navigate, featuring projects listed
both by number and theme so consumers can easily browse through the wide range
of options and choose what to create with their photos at home.

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For each product category, the report includes consumer purchase incidence,
the stores where consumers shop for these goods, how much they spend, key
demographics and purchase drivers for the category. But Alex's lower income and younger age
means he spends a significant amount of his disposable income in the category. Current seasonal projects
include colorful items to make for a Super Bowl party or Valentine's Day, as
well as unique original designs and scans to use for any type of printing
project with a wintertime theme.