"

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for
PRIMEDIA's 250 publications, having established brand extension
programs for titles such as Motor Trend, Hot Rod, Lowrider, Super
Street, Import Tuner, In-Fisherman, and Creating Keepsakes .

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States. PRIMEDIA Education
includes Channel One and other educational products.amcol.

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AMCOL International (NYSE: ACO) Announces Modifications to Nanocomposite Group


Effective January 12, 2006, PolyOne Corporation will no longer have an
exclusive marketing and manufacturing agreement for nanocomposites made from
polyolefin, polyvinyl chloride and related polymers.

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The new
books follow on the heels of the recent March 2005 launch of
Encyclopedia of Scrapbooking and a succession of previous deals in
which Leisure Arts published six books under the Creating Keepsakes
brand in 2004. Maul, who first joined AMCOL in 1976, and became president of Nanocor
in 1995, will remain with the company as a consultant.

These sites can help to get you started with polymer clay art or demonstrate a new technique.

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"Scrapbooking in the U.

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has gone from being a casual hobby to a
$2.
Washow commented, "With his in-depth knowledge of the industry,
organization, and focus on creating value for customers, Tie is the right
person to lead our nanocomposite business as we move forward.

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Leading companies Leisure Arts, International Masters Publishers
and TN Marketing will join the prestigious list of craft licensees to
further expand the expertise of PRIMEDIA's magazine titles in the
consumer crafting market."
For Creating Keepsakes, a partnership with International Masters
Publishing (IMP) extends its current product line into scrapbooking
kits dubbed "Scrap 'n Fun.

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PRIMEDIA Business Information
has more than 60 publications in 18 market sectors. ARLINGTON HEIGHTS, Ill.

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S. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder , Stereophile and Surfer. He holds nearly three dozen
patents in polymer-clay nanocomposite technology areas.

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Larry Washow, AMCOL president and chief executive officer, said, "We had
excellent partnerships with both PolyOne and Mitsubishi and look forward to
our continued work with each of them on a non-exclusive basis.
Washow noted, "Pete has been an integral part of both the management team
and the development of Nanocor.

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(NYSE: PRM),
today announced three strategic partnerships to launch creative brand
extensions for its popular craft titles, Creating Keepsakes, Simple
Scrapbooks , and Paper Crafts.5 billion industry and PRIMEDIA's craft titles, in particular
Creating Keepsakes , have been at the forefront of the industry's
explosion since day one," said Jacqueline Blum, president of PRIMEDIA
Enterprises, the company's licensing arm. D. produces and markets specialty mineral products
used for industrial, environmental and consumer-related applications. AMCOL's common stock is traded on the New York Stock Exchange
under the symbol "ACO.

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We continue to seek out platforms that encourage new
interaction between our brands and an engaged audience across a range
of product categories .

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Leisure Arts publishes and markets lifestyle books and
instructional materials through craft, home + garden and book trade
channels, with these three books focusing on the craft trade.
Nanocor has appointed ColorMatrix Corporation and its licensee,
ColorMatrix Europe, to be exclusive worldwide distributors of its Imperm(R)
product line for the beverage and food container markets. Mitsubishi will also receive a license for film, thermoformed sheet and
fuel tank applications on a non-exclusive basis.

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PRIMEDIA Creates New Partnerships to Launch Branded Scrapbooking and Crafts Merchandise - Leaders in Marketing and Publishing to Produce Videos Books and Kits

" Developed and produced by IMP in
conjunction with Creating Keepsakes, the hands-on kit will contain
multiple pieces, including a sticker sheet with die-lines using
Creating Keepsakes-approved fonts, patterned papers using different
patterns and colors, layout pages with pre-designed frames and
borders, deluxe cardstock for backgrounds and accents in coordinating
colors and textures, pop-out frames, pockets and accents, cut-out
headlines and tags with different phrases and journaling blocks, and
project ideas and design tips., AMCOL
International Corporation (NYSE: ACO) announced today that it has modified the
sales structure and operations of the nanocomposite group, Nanocor. Nanocor
will assume full responsibility for sales, marketing and manufacture of
Imperm(R) and Mitsubishi will supply to Nanocor a key polymer resin, nylon
MXD6. Nanocor will also be free to market its nanoclays to other
manufacturers of compounds in this market space. Our new
agreement with ColorMatrix better positions Nanocor to broaden its marketing
and sales efforts, particularly for plastic container market applications.

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The
video content will offer step-by-step instruction and feature
well-known scrapbooking expert, Tracy White along with other guest
hosts. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide. We wish Pete well in all his endeavors and
know that he has exciting plans for his future. in Chemistry from Michigan State University in 1995 and subsequently
completed a post-doctoral assignment with a concentration in plastic
nanocomposites.

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The
company operates in three industry segments, minerals, environmental and
transportation.

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"
Dr. Lan joined Nanocor in 1996
and in 2002 was promoted to technical director.

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"

MANGEMENT CHANGES
Peter Maul, president of Nanocor, has resigned effective the end of March
2006. Dr.

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Business Editors

NEW YORK----PRIMEDIA Enterprises, the
worldwide brand licensing division for PRIMEDIA Inc. This is the latest in a series of successful
brand extensions that transition the company's stable of
high-performing enthusiast brands into product lines that build on
readers' passions beyond the printed page." The Company's website is http://www.com .

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"The books we previously launched through PRIMEDIA's craft titles
have been met with great reception," said Sandra Case,
VP/Editor-in-Chief at Leisure Arts. The appointment was effective January 1, 2006.
In a related development, effective December 31, 2005, Nanocor reached
agreement with Mitsubishi Gas Chemical to convert their manufacturing and
marketing alliance to a raw material supply and licensing agreement. Tie Lan, currently technical director of Nanocor, will become General
Manager and report directly to Larry Washow.

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PRIMEDIA
Enterprises extends the company 's brands into consumer product
categories such as apparel, accessories, toys, interactive games,
automotive accessories and equipment, books, and calendars, as well as
service licensing and promotions .

Some are explicit how-to's, while others are general ideas.

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Internationally, PRIMEDIA's content
and brands are licensed in more than a dozen countries around the
world.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites, events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education. Dr.

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"The recognition and trust behind
these brands is significant and will help Leisure Arts reach more
consumers who are developing an interest in the scrapbooking hobby.
The Creating Keepsakes brand will continue its expansion through
production of a how-to video series developed by TN Marketing. ColorMatrix
specializes in the supply of liquid colorants and performance additives to the
plastic container industry.

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"It made perfect sense to
expand the company's voice of authority in the world of scrapbooking
and crafting into additional, authentic products that an even broader
base of consumers can enjoy ."
Through a deal with publisher Leisure Arts, PRIMEDIA's Simple
Scrapbooks, Paper Crafts, and Paper Crafts' special series, Stamp It!,
will broaden exposure in the marketplace through several forthcoming
book launches. TN Marketing is a continuity marketer of video and book
products, working closely with video producers to develop copy, style
and presentation for the hands-on hobbyist.
Blum added, "The timing is optimal for leveraging our established
equity in enthusiast markets and showcasing our expertise in highly
creative ways. With 2004 revenue of $1. PolyOne will continue to
market its Nanoblend(R) product lines and Nanocor will be its exclusive
nanoclay supplier. Lan received his
Ph."

AMCOL International Corp.


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