Many leading national consumer brands have
implemented mystery shopping programs, in industries ranging from
retail, restaurant and hospitality to real estate, banking and
financial services.
"We are proud to offer this great resource to shoppers for the
second year in a row.m.php

About the MSPA

With more than 180 member companies worldwide, the MSPA has a
diverse membership , including marketing research and merchandising
companies, private investigation firms, training organizations and
companies that specialize in providing mystery shopping services.

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The award was presented at the
organization's 24th annual Renaissance Awards program.
"Jason Vines exemplifies the very best in a professional communicator,"
says Theodore G. In 1989, he joined the Chrysler public relations staff
and held a series of product, marketing, safety, environmental, advanced
technology and international public relations positions.iabcdetroit.com or by calling IABC/Detroit's Executive Secretary
Nancy Skidmore at 248-546-5490.

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Through
the National Conference and our ongoing certification efforts, the
MSPA is proud to help improve the caliber of shoppers nationwide.m. households by
the end of 2009. "This
year holds many opportunities for players developing technologies using
wireless , powerline, phoneline, and coaxial networking solutions as they
are applied to multiroom DVR solutions .

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At 7 p. His
integrity is impeccable and his credibility outstanding. Companies will deploy these
mass-market entertainment networking solutions in limited numbers in 2005,
but penetration will grow to approximately 16 million U. and its ilk introduced 'time-shifting' to the
consumption of television content, multiroom DVR solutions will offer
'place-shifting' capabilities," said Kurt Scherf, vice president and
principal analyst at Parks Associates .

Founded in 1986, Parks Associates creates research capital for companies
ranging from Fortune 500 to small start-ups through market reports,
multiclient studies, consumer research, workshops , and custom-tailored
client solutions.

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The
day will include an MSPA history overview; sessions providing tips on
being an independent contractor; and workshops on conducting video
shops, effective narrative writing and mystery shopping in specific
industries.

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, from July 15-17. "Last year's inaugural event was a
huge success and we anticipate this year will continue that momentum. www.

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Mystery Shoppers Gather in Anaheim for Second Annual National Educational Conference Hosted By MSPA; Training Education and Networking Offered to Mystery Shop

"
Vines first joined Chrysler in 1983, specializing in labor economics and
collective bargaining.

"Just as TiVo Inc. Parks Associates also hosts Fall Focus and co-hosts
CONNECTIONS (in partnership with the Consumer Electronics Association)
each year.

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The conference provides numerous opportunities
to improve business skills, learn new techniques for conducting shops,
and meet representatives from MSPA member companies," said John
Swinburn , MSPA Executive Director.m. For information on membership, visit
http://www.

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"
The conference will begin at 5 p.
The conference will conclude at 12:30 p.
IABC/Detroit, one of the largest chapters of the 13,000 member
International Association of Business Communicators, connects more than 250
professional communicators to the people, resources and knowledge necessary to
advance their communication careers. The chapter, which includes members in
Michigan, Ohio and Canada, holds monthly professional development programs;
sponsors workshops; offers job referral services, informative publications,
award programs, accreditation programs, and the opportunity to meet and
network with other communicators.iabc.

Multiroom DVR: The Entertainment Network Comes Home

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org/shoppers /gold.

Since rejoining Chrysler in December 2003, Vines accomplishments have
included:
* Keeping the company's hot new products in the spotlight with out-of-the
-box media/consumer events, leading to sales success that propelled the
Chrysler Group to a profitable and successful year by all measures. The company's expertise
includes home networks, digital entertainment, consumer electronics,
broadband and Internet services, and home systems.

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A full day of educational workshops is scheduled for Saturday. Registration for the Gold
Certification Workshop is available at
http: //www.

IABC/Detroit: Where Communicators Connect

parksassociates.

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"Mystery shopping is experiencing tremendous growth around the
country and the world as more companies are looking to measure and
enhance the experience they offer their customers," said Jeff Hall,
MSPA President . on Sunday, after
shoppers attend a variety of panel discussions highlighting
technology, schedulers and company owners.S.com.

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, at the Crowne
Plaza Anaheim Resort."

In addition to set-top box developers and manufacturers and their cable and
satellite partners, home networking chipset developers will gain
significantly from the aggressive deployment of multiroom DVR solutions,
according to Scherf.
For more information about "Digital Entertainment: Changing Consumer
Habits" and "Mobile Entertainment Platforms & Services ," please contact
Parks Associates at 972-490-1113 or sales@parksassociates.

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Business Editors /Retail Writers
Educational Conference for Shoppers

DALLAS----Mystery Shoppers from
around the country will learn new techniques in evaluating customer
service at the Second Annual Educational Conference for Shoppers
hosted by the Mystery Shopping Providers Association (MSPA) in
Anaheim , Calif. During this time, shoppers
will have the chance to meet mystery shopping company owners,
schedulers and other shoppers. to 4 p. "While this Communicator of the
Year is an individual award, it's all about being a team," said Vines.
* Media analysis shows that the Chrysler Group dominated media coverage
of the 2005 North American International Auto Show, earning an unprecedented
50 percent of the print and broadcast coverage -- all of it positive.
Cable and satellite television providers will
step up deployment of multiroom DVR (digital video recorder) solutions
starting in 2005 such that the number of units will exceed 25 million in
2009, according to Parks Associates .

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Coutilish, 2005-2006 IABC/Detroit President. The studies will focus on the ways in which consumers
will seek to "play-shift" their content in both home and mobile ecosystems.parksassociates.

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"
The 2005 conference, sponsored by the MSPA - the largest
professional trade association dedicated to improving service quality
through the use of mystery shoppers, will take place at the Crowne
Plaza Anaheim Resort.
All mystery shoppers, new and experienced, are welcome to attend
and learn more about the industry as well as network with other
shoppers and MSPA member companies.

IABC/Detroit Recognizes Jason Vines as 2005 Communicator of the Year

"Recorded programming will be
available throughout the home as these devices bring new levels of
convenience and flexibility to TV use."

In early 2005, Parks Associates is launching two new primary consumer
research studies, "Digital Entertainment: Changing Consumer Habits" and
"Mobile Entertainment Platforms & Services," which will focus on how
consumers interact with and use digital media, including recorded
television programming , digital music, gaming, and personal and
self-created content.

About Parks Associates: Parks Associates is a market research and
consulting firm focused on all product and service segments that are
"digital" or provide connectivity within the home.

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"Fundamental to the growth is the ability to enhance
the skills of the shoppers who provide the first-hand reports. on Friday, July 15, with a
Welcome Reception and Exhibitor showcase. This is the 17th year the IABC/Detroit has recognized a
communications professional for outstanding contributions to business
communication through the practice and encouragement of professionalism and
integrity in communications excellence.
During his acceptance speech, Vines spoke about the value that
communicators add to an organization , including serving as a social conscience
and ensuring that clear, credible communications provide a firm foundation
upon which a company's reputation is built. "His honest,
open approach gets positive results from the media and his team. He has also held the position of vice president
communications for Ford Motor Company where he led the external and internal
communications for Ford and its Premier Automotive Group brands worldwide.

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* The employee satisfaction (morale) score for Vines' Communications
Department jumped 18 points in the Chrysler's Group's annual survey -- higher
than any other department .

Prior to returning to Chrysler, Vines served as partner and managing
director of the Detroit office of Strat@comm, a leading Washington-based
public affairs firm.

"The home networking industry hopes to expand the notion of connectivity
beyond broadband connections and PC-centric content ," Scherf said.com.

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Mystery shopping is the practice of using educated, experienced
shoppers to anonymously and objectively evaluate customer service,
operations, merchandising, product quality and other elements of the
consumer's experience.com or visit
http://www.

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DETROIT, IABC/Detroit recently awarded Jason
Vines, vice president - Chrysler Group Communications, as the Communicator of
the Year. Today, Vines is
responsible for the Chrysler Group's corporate and product communications
worldwide, as well as internal communications.

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The workshop offers specialized training for
current silver-certified mystery shoppers.mysteryshop.

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Its
goals are to establish professional standards and ethics for the
industry, educate providers, clients and shoppers to improve quality
of service , improve the image of the industry and promote the
membership to other industry associations and prospect clients. Additional information on the chapter and its free
electronic job referral service for employers is available at
http://www.

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, an Awards banquet will recognize three
outstanding mystery shoppers.
In conjunction with the conference, a Gold Certification workshop
is being held Friday, July 15, from 8:30 a.com .