, Flowers have always been the
best way to say, "I love you," "I'm sorry," or even, "Get well soon!" And now,
with the launch of Hallmark Flowers into the business-to-business market,
flowers can now also be the best way to say, "It's been a pleasure doing
business with you!"
Starting this holiday season, Hallmark Flowers is offering a unique
program for businesses around the country.
"At Hallmark Flowers, our goal is to provide unique, personal gifts
because we know that our consumers want to send the very best," said Harry
Falber, president , Hallmark Flowers. This spring, he hopes mayors from
the world's largest cities will too. "Organic Bouquet
fits right into the spirit of this unprecedented event.

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Organic Bouquet's mission is to set a
new standard for the floral industry that upholds the well being of farm
workers, the protection of ecosystems, and the preservation of the Earth,
while providing consumers with the highest quality products available.

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"
Hallmark Flowers, recently rated best for both value and for delivering
what it promised by a leading consumer magazine, is known for direct-from-
grower flowers that stay fresher longer. Overnight delivery
of a unique selection of bouquets can be arranged by calling 1-800-Hallmark or
visiting http://www.
"World Environment Day brings environmental issues to the forefront and
promotes positive change in nations around the world," said Jared Blumenfeld ,
director of San Francisco's Department of the Environment.

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For Businesses That Care Enough to Send the Very Best: Hallmark Flowers

With the ability to tailor
exclusive floral gifts - including plants, cut flower bouquets, dried wreaths
and other collectibles - according to a company's database , Hallmark Flowers
is now the best way for businesses to show appreciation to their customers and
employees.
When San Francisco hosts the United Nations World Environment Day this
coming June, a team of eco-experts will be working with San Francisco Mayor
Gavin Newsom's office to coordinate the weeklong series of events showcasing
environmental solutions for urban communities around the globe. Open to the
public, the five-day series of green events will feature urban environmental
solutions such as recycling, renewable energy, resource conservation,
environmental justice and public health .
"We're delighted that organic flowers will be a focal point for World
Environment Day," he said at a recent gathering of friends and colleagues.

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For additional information on Hallmark Flowers , visit
http://www.

About Hallmark Flowers
Hallmark Flowers is a new product offering by Kansas City-based Hallmark
Cards, Inc.
Kansas City-based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television's most honored and
enduring dramatic series, the Hallmark Hall of Fame.OrganicBouquet.

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By providing the highest -quality
flowers and unique vases that create an entire gift solution, Hallmark Flowers
are now the best way for businesses to show they care about those who matter
most to them.com. (just seven miles from the Federal Express hub) serves as the central
arrangement and distribution center for Hallmark Flowers.

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com

Lydia Steinberg
Hallmark Cards, Inc.com

Hallmark Press Room: http://pressroom.
Prolman, whose company Organic Bouquet (http://www."

About Organic Bouquet
Established in 2001, Organic Bouquet (http://www.

About World Environment Day
Details available at http://www.

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For more information,
visit http://www.

'Flower Power' Trumps Global Warming

The event,
which coincides with the United Nations' 60th anniversary , will welcome UN
Secretary Kofi Annan and international dignitaries including mayors from 100
of the world's largest cities.

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Bouquets are gift packaged with a full-sized
Hallmark greeting card and stylized vase. The company's Hallmark
Entertainment, Inc.

Contacts:

Tracy McGee
Hallmark Flowers
(816) 545-2393
tmcgee1@hallmark.OrganicBouquet. There will also be related events
and festivities including special museum exhibits, clean-up campaigns , and
movie screenings.wed2005.

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Same-day delivery also is available
for customers with an immediate need. The company publishes products in more than 30 languages and
distributes them in more than 100 countries through a multi-national strategy.

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Through licensing leadership and joint
ventures , Hallmark continues to expand its product formats and distribution
avenues.

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com."
This year 's theme, "Green Cities: Where the Future Lives," coincides with
a historic shift in global demographics when, for the first time ever, more
than 50 percent of the world's population will live in cities .com

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For more information about the business-to-business personalized gift
program available this holiday season, businesses should call Tracy McGee at
(816) 545-2393.com) was named
official florist, is planning an organic floral extravaganza culminating with
"Flower Power Day " -- featuring an international symposium on ecological
flower growing and a grand "organic flower parade" in downtown San Francisco.

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About Hallmark Cards, Inc.

org

Contact: Haven Bourque, Straus Communications
415-777-1170; haven@StrausCom.

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This will be the first time since the World Environment Day's creation in
1972 that it will be held in North America. It is celebrated around the world
on June 5, and each year the United Nations selects a major city to host the
main celebrations.
"This is a great start, and we'll keep at it until all flowers are green.

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"
Every Hallmark Exclusive Bouquet includes a full-sized, personalized
Hallmark greeting card, a distinctive box for delivery, and a special note
suggesting that the recipient "close your eyes and picture the person who sent
you these flowers. subsidiary is the world's leading producer and distributor
of movies and miniseries made for television; its Binney + Smith subsidiary,
maker of Crayola(R) crayons and markers, is the leading producer of art
materials for children and students .
United Nations World Environment Day is one of the most important events
on the international environmental calendar.

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4 billion. In 2004, the event -- hosted in
Barcelona, Spain -- drew tens of thousands of participants, international
dignitaries and journalists.

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hallmark.

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"And now we can extend that service and
benefit to a business audience as well.
(816) 545-2382
lstein2@hallmark .United Nations World Environment Day Names Organic Bouquet as Official Florist

SAN FRANCISCO , Organic pioneer Gerald Prolman sees
San Francisco through rose-colored lenses.

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Hallmark Flowers enters the business-to-business category this holiday season

KANSAS CITY, Mo.
In 2004 , Hallmark reported consolidated net revenues of $4.com) is the
world's first online organic florist .

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A 106,000-square-foot facility in Southaven,
Miss.hallmark.com

This release was issued through eReleases(TM).

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com.ereleases.

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By buying directly from growers around the world, Hallmark Flowers
streamlines the delivery process bringing the world's best flowers to
consumers fresher and faster .
Prolman, who is driven by a passion for the environment, intends to
demonstrate to the world that organic flower production can radically benefit
the environment and the global ecology.

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Hallmark Flowers floral gifts stand
out because the majority are lovingly hand-assembled by a team of bouquet
builders at the company's arrangement center in Southaven, Miss.hallmarkflowers.

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