"

Considering Americans will spend $175 billion on home improvement this
year(1), KILZ, America 's #1 primer, conducted the KILZ Roller Report(2).rustcap. All collections offer a comforter set in full/queen or
king sizes, along with Euro shams, decorative pillows, and several of the
lines offer quilted coverlets and coordinating throws.

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California Paints products are sold exclusively through select
independent paint retailers." "Someone's choice of color is a reflection of their taste and
personality and is often the most difficult decision during a home
improvement project . Versatile Line Features Casual, Modern Home Basics and Decor

HAYWARD, Calif. Complementing the bedding are
coordinating luxurious 100% cotton sateen 300-thread count sheet sets in eight
luscious colors.
-- Aubergine Chic -- a contemporary collection showcasing a rich ombre
print comforter in gradated colors of soft pink, lavender, and
aubergine with a matte-satin reversible coverlet, faux-mohair throw
and toss pillows.com .

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In addition, consumers can
purchase Samplers of California Paints' authentic Historic Colors of
America series, developed in conjunction with Historic New England
(formerly the SPNEA, Society for the Preservation of New England
Antiquities ).californiapaints. . Designed to
tackle the toughest stains, KILZ is available in multiple formulas . Louis, Mo.

The
dinnerware collection is functional (dishwasher and microwave safe) and
contemporary in style, making it easily dressed up or down to suit any
occasion.

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2004 -
Jan . What's more, the
styling possibilities are endless -- you can update the look of your living
room by draping one of the throws over your sofa and adding a few decorative
pillows.

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Simply open the
jar, stir and paint!
Sampling paint colors using coordinated COLOREVOLUTION samplers is
perfect for consumers that:

need to decide on a color scheme for a room

are determining how a particular color compliments
other room accents such as curtains, rugs, pillows
etc.

Sloppy Shortcuts


-- More than 65 percent of IRIS redesigners ' clients admit skipping the
priming step before painting.com for more information. The stylish and versatile
line features moderately-priced bedding, bath, and tabletop collections
designed by Susie Coelho -- host of HGTV's hit series "Outer Spaces" and
previously "Surprise Gardener," and best-selling author of "Everyday Styling:
Easy Tips for Home, Garden and Entertaining" and "Styling for Entertaining.

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"In the same way interior designers and paint
professionals choose the perfect wall color, our samplers allow
homeowners to apply paint to a small section of a wall.
There 's an issue being hotly debated in
America's homes -- and it's not about politics, money or in-laws -- it's
about paint.

To Paint Or Not To Paint .

-- MOVE IN: Placing furniture away from walls actually makes the room
feel large."
Inspired by harmonious colors and unique fabrications, the Susie Coelho
Style collection exemplifies Susie's decorating philosophy and offers
practical solutions for everyday styling."

Bath
Fresh, clean, and crisp, the bath collection features 100% cotton, zero-
twist towels in ten vibrant colors and a vast array of thick , nubby chenille
bath rugs ranging in color from marine blue and wisteria to fern green and
whisper white. With 256
locations in 13 states, Mervyns has a well-earned reputation for its extensive
selection of national and private-label fashions and housewares." Susie is also the best-
selling author of two books, "Susie Coelho's Everyday Styling: Easy Tips for
Home, Garden and Entertaining" and "Styling for Entertaining: 8 Simple Steps,
12 Miracle Makeovers" (Simon + Schuster). Susie is introducing a new
collection of stylish and affordable home basics and dicor exclusively at
Mervyns in August 2005.

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com

According to a new survey, the KILZ Roller Report, more
than half of couples redecorating a room disagree about paint color. This will
help ensure a perfect finish, and ultimately save money because you'll need
less topcoat to take your walls from one color to the next.

-- EDIBLE WALLS: Paint kitchens the color of food to entice your guests
to get in the mood to eat. KILZ
Casual Colors offers a full line of premium quality paints with a
one -coat guarantee., Designed to infuse personal style
into the home, Mervyns introduces an exclusive line of casual, modern home
basics and decor called Susie Coelho Style(TM).

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"In my experience , the one thing I see men and women consistently disagree
about is the color of the walls," said Lee Snijders, host of HGTV's "Design
on a Dime. If
you need to make an instantaneous change, accessorizing with plants,
hanging new artwork or including an area rug can refresh a space in under
five minutes. A dark,
flat paint brings depth to an otherwise small room and light colors make a
room feel more airy - not larger."

Bedding
The new line includes four bedding collections -- each catering to a
different lifestyle."

About Mervyns
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-
friendly promotional neighborhood department store offering trend-right
fashions and home dicor for the entire family at affordable prices.

About Susie Coelho
Susie Coelho is a leading home style guru and one of the only style
experts who has successfully expanded into all four key areas of lifestyle --
home , garden, entertaining, and cooking.

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"
Samplers provide homeowners the opportunity to test colors before
committing the time to, and expense of, painting an entire room.

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Business Editors

ANDOVER , Mass.----

4-Ounce Jars Offered in 12 Expertly-Coordinated Palettes as well
as Authentic Historic Colors to Compliment any Lifestyle

California Paints, color experts and leading paint manufacturers ,
today launched its revolutionary color sampler program.
-- 35 percent shake things up after their children head off to college
-- A baby's arrival is incentive for just 11 percent of Americans

Color Me Trendy

-- According to the experts polled in the KILZ Roller Report, today's
hottest colors include (in order of preference):
-- Sage greens (bamboo, moss)
-- Golds (millet, Tuscan, butter and mustard)
-- Reds (warm reds, rust and terra cotta)
-- Taupes (neutrals, chocolate brown and khaki

-- In 2000, the following colors were all the rage:
-- Whites
-- Blues (teal, navy and slate)
-- Mauves (pink, peach and burgundy )
-- Hunter green

-- Looking into their crystal balls, IRIS members predict the following
colors will be trendsetters in 2010:
-- Blues
-- Creams
-- Reds
- - Greens

Home improvement guru and design expert Snijders knows from experience how
important it is to complete a quality project that's also cost effective.com. KILZ, KILZ Casual
Colors and Hammerite Rust Cap are part of the Masterchem Industry
LLC, which is based in St.com ), encompasses television, endorsements,
licensing, product development, and publishing.

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(1) National Association of Home Builders, 2003.

Tabletop
Mervyns' exclusive Susie Coelho Style 16-piece dinnerware sets are stylish
enough to use when entertaining yet casual enough for daily use.mervyns.

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PRESS RELEASE KILZ (R) Uncovers America's Newest Domestic Debate

Following are his top recommendations:

-- DESIGN CENTS: Painting is the cheapest way to redesign a room.
Visit www. For a list of store locations, or for
additional information, visit Mervyns' web site at http://www.

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California Paints Announces Revolutionary Color Sampler Program Taking the Guesswork out of Choosing and Matching Paint Colors

Available in wide, easy-to-use, resealable jars, the samplers provide
color accuracy and fully cover a two by three foot area with two
coats. Snijders
recommends a general purpose , water-based primer, such as KILZ Premium,
for best results. For
more information, call 866 -PRIMER-1 or log onto www.
"I've had the opportunity to make over hundreds of indoor and outdoor
spaces and understand consumer tastes, trends and budgets.
-- Sahara Sunset -- a vibrant assortment featuring a micro-suede
comforter in rich chocolate brown with an embroidered copper floral
motif, complemented by decorative pillows and a throw in a warm velvet
print reminiscent of a watercolor painting. Available in four distinct two-tone color combinations -- light
sage green, grey blue, chocolate brown, or khaki with eggshell accents -- the
ceramic dinnerware has a beautiful exterior matte finish and a glossy satin
finish on the interior. Susie 's East Indian heritage and
international upbringing have influenced her approach to design and connected
her to a broad consumer audience.

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The Historic Colors, recognized by industry experts as
the most accurate representation of period colors available today, are
arranged by hue to fully showcase their richness and beauty. Today,
California Paints continues to blaze a trail in the paint industry. Consider angling chairs and moving couches in groups to create
a cozy conversation area for guests .

(2) The KILZ Roller Report survey was fielded by Zoomerang, Dec.

Mervyns' Exclusive New Susie Coelho Style Collection Makes Revitalizing Your Home Easier Than Ever

The colors coordinate with the bedding collections to create a
harmonious look from room to room.

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Offered in 288
designer colors, the exclusive 4-ounce jars contain the company's
premium Fres-Coat paint and consist of California Paints' hottest
hues, classic colors, and forward-looking trends in home fashion. 2005. Most of the items are
reversible, offering numerous styling options.
-- City Sophisticate -- an elegant black and taupe comforter with
applique details in a bold, yet whimsical combination of florals and
stripes accented by a ruffled coverlet, stylish Euro shams and
embroidered toss pillows.

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"We wanted to help take the guesswork out of choosing and matching
paint colors ," says California Paints Color Forecaster Aimee
Desrosiers.

would like to see how a color looks in varied lighting
condition

are looking to paint small accent areas

want to purchase smaller amounts of paint for crafting
purposes

To purchase California Paints' Samplers, or to locate an
independent retailer, visit www. The Fres-Coat house paint
has been rated #1 by a leading consumer publication for several years
and Storm Stain (R) competes successfully with national stain lines.
-- 35 percent chose fall
-- 7 percent opted for winter
-- 6 percent selected summer

-- Experts revealed that more than half (54 percent) of their clients
delve into a redesign project because they've relocated.

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Homeowners can now choose from any of twelve expertly-coordinated
COLOREVOLUTION(TM) palettes that compliment any lifestyle: Bachelor
Pad, Be The Joneses, Empty Nest, Family Tree, Hipster, Love Nest,
Sanctuary , Second Nature, Teen and Tween, Timeless Classics, World
Affair, or the 2K6 Forecast colors.californiapaints . A new
color can change the tone of a room and you can easily do it yourself.kilz. This experience
inspired me to create a stylish and functional home collection," said Susie
Coelho. Bath accessories complete the collection
-- available in four colors in two unique styles -- and include lotion pumps ,
oil bottles, cotton jars, soap dishes, toothbrush holders, and wastebaskets.
"Susie's accessible philosophy and classic approach to home design are a
perfect match for Mervyns," said Tom Tennyson , Mervyns' senior vice president
and general merchandise manager -- home, jewelry, accessories, intimates and
shoes.

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The
colors are easy to mix-and-match, and come in conveniently-sized
sample jars that can accommodate a 2" paint brush. "I hope my new collection enables people to express themselves and
personalize their home with these versatile pieces. They can start by adding
unexpected new elements to what they already have to create a look that is
completely their own. Collections include:

-- Lotus Flower -- an exotic design featuring a comforter in marine blue
and wisteria colors with cross-dyed applique accents, beautiful
embroidery and sequin details , and coordinating matte-satin reversible
coverlet and Euro shams.


Coelho continued , "The beauty of this new collection is that it features
great quality materials such as high thread count sheets and luxurious accent
pieces, and it's affordable so anyone can sleep in style.

This category is for informational sites and all things having to do with the actual skills, techniques, and processes associated with both Decorative and Tole painting in all of its various forms.

paintworks filigree

By testing a
color at home, one is able to get an accurate sense of how it will
truly look in the space.

-- Paint color is the most common item couples disagree on when
redecorating a room (45 percent ), followed closely by picking out furniture
(38 percent) and deciding how to create more usable space (11 percent).

-- A TOUCH OF COLOR: When painting over a dark wall, be sure to tint
your primer with a shade lighter than your topcoat color first. Consider eggplant, caramel, reds and Tuscan
tones.

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Recently, its line of 2010 Interior and Exterior Finishes set a new
standard for 100% Acrylic Latex technology. She is a frequent contributor and
style expert for ABC-TV's "The View," and was previously a regular contributor
to NBC-TV's "Today" show. Her company, Susie Coelho Enterprises, Inc.

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.

About KILZ:

Introduced in 1974, KILZ is the original stainblocking primer for
professionals and do-it-yourself home improvement projects.casualcolors. "The new Susie Coelho Style line offers our customers both stylish and
affordable options for decorating their homes and is an exciting addition to
our selection of home offerings.

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com

About California Paints

Based in Andover, Mass. Community
giving has been a cornerstone of the company's business since 1949, with a
focus on improving the lives of children and families by giving back to
educational programs in its communities.

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, California Paints is a division of
California Products Corporation , an innovative manufacturer of quality
paints, coatings, and sports surfacing systems since 1926 .
The report polled members of the Interior Redesign Industry Specialists
(IRIS) to uncover expert insights as to what really happens when homeowners
set out to revamp their homes.
Known as a "rule breaker" in the design industry, Snijders has partnered
with KILZ to provide consumers with his non-traditional approach to
redesign a room -- on their own. HAMMERITE Rust Cap is a long-lasting quick
dry enamel that lets you paint right over rust, with no primer needed.

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-- Paint color and the project cost are the top two concerns consumers
have when redecorating a room. Comments and questions can be directed to 866-ASK-KILZ
or www. Consumers can unleash their
creativity and uncover their own personal decorating style with the
comprehensive line that evokes a casual lifestyle with natural beauty and
textural fabrics including applique and embroidered comforters , ruffled
decorative pillows, and hammered ceramic bath accessories. This affordably priced modern and versatile
collection will make everyday family dinners feel like special celebrations.

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For more information or to locate a
California Paints' retailer, visit www.


Getting With the Times

According to the report, the most common words used to describe a room that
a homeowner is looking to redesign are:

-- Outdated (48 percent)
-- Cluttered (20 percent )
-- Impersonal (16 percent)

Spring Into a New Project

-- More than half (52 percent ) of respondents said spring is the most
popular season to redesign a room.

-- GO DARK: Darker colors actually make your room look larger.com. The only lifestyle expert with more than 20
years of on-camera experience as a television personality, she has had a
presence on Home + Garden Television for the last eight years and currently
hosts HGTV's prime-time outdoor show, "Outer Spaces .
( http://www.susiecoelho.

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- - kjjkjk

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