Business Editors/High-Tech Editors
NAB2005
Booth #SL313

SAN JOSE, Calif. For
more information, visit www.

mcdaniel higly

"Because of its
quality and flexibility, STEAM has literally built its business around
the Adobe Video Collection .

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Adobe Enables High-Definition Workflow for Discovery HD Theater Network Promotions

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Adobe Video Collection Helps STEAM Bring HD Programming Into
Viewers' Living Rooms This Spring

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that
STEAM, a creative agency and production company, used Adobe(R)
Premiere(R) Pro and Adobe After Effects(R) software to create a
network branding campaign promoting Discovery HD Theater, Discovery
Networks' 24-hour high definition network.

lettering ttf

"
The innovative campaign for Discovery HD Theater helps viewers
grasp how crisp and clear HD programming is, even if they do not yet
own HD televisions. The recently
released Adobe Acrobat(R) 7.

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adobe.com

(C) 2005 Adobe Systems Incorporated.

.

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Adobe software offers smooth workflow integration, the
industry's most complete feature set, and an attractive price that is
unmatched among desktop HD tools," said Scott Bryant."
Adobe Video Collection provided STEAM with a complete , integrated
platform for HD production and post production. For
more information, visit www.

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The campaign, completed in
broadcast-quality HD, includes several promotional spots that will
begin airing on Discovery HD Theater in April.

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Integration among Adobe Video Collection applications
helped STEAM leverage graphics, footage, artwork, and logos throughout
the HD project.

Adobe Kicks Off ' 'Everything but the Idea'' Ad Campaign to Connect with Creative Professionals

adobe. Adobe,
the Adobe logo, Photoshop, InDesign, GoLive, Version Cue and Acrobat
are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries.

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Tony Molenda and Scott Bryant, STEAM co-founders
and creative directors, devised the campaign's overarching theme:
watching Discovery HD Theater is like having live action in viewers'
living rooms. All other trademarks are the
property of their respective owners.

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Business Editors/High-Tech Writers

SAN JOSE, Calif.

.

macmerc freeform

Adobe,
the Adobe logo, Adobe Premiere, After Effects and Photoshop are either
registered trademarks or trademarks of Adobe Systems Incorporated in
the United States and/or other countries . It also provides access to Adobe Stock Photos, a new
stock photography service that offers one-stop shopping for
high-quality, royalty-free images for layout and design (see separate
press release ).

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A radical new Adobe
Creative Suite component, Adobe Bridge, acts as a hub for
productivity, imagery and creativity, providing multi-view file
browsing and smooth cross-product integration across Adobe Creative
Suite 2 software.

inking minicomics

All rights reserved. With advanced mobile authoring, for standards such as
SVG-t, Adobe Creative Suite 2 accelerates design and publishing
workflows -- for print , the Web and the latest generation of handheld
devices.

Drawing, lettering, inking, coloring, scripting , storytelling, publishing, etc.

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"If you're working in HD, nothing surpasses the Adobe Video
Collection .com

(C) 2005 Adobe Systems Incorporated.

It is supposed to be a list of useful links for those who are creating a part, or a complete comic.

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"With Adobe Video Collection, Adobe is redefining professional HD
motion content production and lowering the cost of entry into HD, by
providing the tools needed to create high quality HD productions,"
said Steve Saylor, vice president of Digital Video and Audio products
at Adobe. All rights reserved.

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The initial spot in the campaign features a man sitting
on his couch, drawing an imaginary television in the air.

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gutters storyboards

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"Now, anyone can use Adobe Video Collection to capture,
edit, and output HD projects quickly, all at a fraction of the cost of
expensive proprietary systems.

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STEAM will be showcasing its work for Discovery HD Theater this
week at the Adobe booth (#SL313) during NAB 2005 in Las Vegas.

Everything related to creating comics can be found here.

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About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to
create, manage and deliver high-impact, reliable digital content.0 Professional also is included, as a key
application in this milestone software release.

About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to
create, manage and deliver high-impact, reliable digital content.

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As he
changes channels , actors portraying participants from popular
Discovery shows such as American Chopper and Trading Spaces appear in
his living room, doing what they do on their shows -- designing
customized choppers and renovating rooms.

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As part of the Adobe
Video Collection, Adobe Premiere Pro and After Effects are the
centerpiece of the professional high-definition workflow that enabled
STEAM creative directors to work with uncompressed, full-resolution HD
footage from start to finish. STEAM used Adobe
Premiere Pro, After Effects, and Adobe Photoshop(R) to take the
Discovery HD Theater project from storyboards to final output,
including pre-visualization during production and online editing in
uncompressed HD.----

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