Warner Bros. Consumer Products Soars into Gotham City with Batman for 2005 American International Toy Fair

Consumer Products and Cartoon Network recently
announced that Mattel has been appointed the master toy licensee for
Cartoon Network's newest hit animated television show, Hi Hi Puffy
AmiYumi. Consumer Products

Warner Bros. Entertainment Company, is the largest
English-language publisher of comics in the world and home to such
iconic characters as Superman, Batman, Wonder Woman and the Sandman.
Based on Christopher Nolan's film, the Batman Begins video game
explores the origins of the Batman legend and the Dark Knight's
emergence as a force for good in Gotham. Gamers will play as both
Bruce Wayne and his alter-ego, Batman, hunting evil-doers from the
shadows, using strength, intellect and an array of high tech gadgets
to fight the sinister forces that threaten the city, including classic
villains the Scarecrow, Ra's Al Ghul and Carmine Falcone.
Batman Begins is currently in development by EA and Eurocom for
the PlayStation(R)2 computer entertainment system, Xbox(R) video game
console from Microsoft(R), and Nintendo GameCube(TM). Interactive Entertainment Inc.

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EA markets its products under
three brand names: EA SPORTS(TM), EA GAMES(TM), and EA SPORTS BIG(TM).

About DC Comics

DC Comics, a Warner Bros. All other trademarks are the property of their respective
owners .

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Business Editors/Entertainment Editors

REDWOOD CITY, Calif.

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----Electronic Arts (Nasdaq:ERTS) and Warner Bros.
EA's homepage and online game site is www.

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DC Comics' Web site
is located at www.

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Consumer Products will also
satisfy the trade show sweet tooth with the magical world of Charlie
and the Chocolate Factory.
Consumer Products portfolio, will be supported by a number of key
licensees. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world. Interactive
Entertainment announced today they have secured an all-star cast for
the Batman Begins(TM) video game.com

About Warner Bros.

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----Warner Bros. Consumer Products such
as Jakks Pacific, Pop Rocket, Bandai America , KIDdesigns, Wizards of
the Coast and more will debut their impressive collections at Toy
Fair , showcasing many of their new and ageless properties, including
Scooby-Doo, Justice League, Teen Titans, Codename: Kids Next Door and
others.dccomics.

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Microsoft and Xbox are either trademarks or registered
trademarks of Microsoft Corporation in the United States and/or other
countries.

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"
In addition to Batman, Warner Bros. DC Comics' web site
is located at www.ea.ea.

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Animation's
hit new television series, The Batman; as well as toys based on the
classic Batman, from the pages of DC Comics.
The line up from key partners including Mattel, Thinkway, Techno
Source, Art Asylum , Rubies Costumes, Corgi USA, Craig/Kid Station
Electronics, among others, will intrigue audiences and bring Batman's
fascinating gadgets to life. Worldwide
Consumer Products.
Television, a growing, asset-rich part of the Warner Bros.

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Business Editors/Entertainment Editors
American International Toy Fair 2005

BURBANK, Calif.
Other top-notch licensees from Warner Bros.

About Warner Bros.

Most of these sites are not authorized, which renders them all the more interesting , but also very often short-lived.

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About DC Comics

DC Comics, a Warner Bros.
These DC super heroes and others have starred in comic books, movies,
television series (both animated and live-action) and cyberspace,
thrilling audiences of all ages for generations.

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Delivering more Batman action than ever before, Warner Bros. Warner Bros. Entertainment Company, is the largest
English -language publisher of comics in the world and home to such
iconic characters as Superman, Batman , Wonder Woman and the Sandman.

What's a fan to do when he's reread all his favorite books for the hundredth time and the world just doesn't understand? He builds a website.

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"The world of Batman, with its strong appeal,
suspense, action, strength, speed and agility, provides an array of
material for our licensees to draw upon in their product lines.

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, a Warner Bros. PlayStation is a registered trademark of
Sony Computer Entertainment Inc.

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"Batman is one of the largest and most distinguished franchises of
all time and we're excited to bring several diverse toy lines to fans
of all ages," said Dan Romanelli , President, Warner Bros.
A new line of toys from Mattel, LEGO and others, based on the
latest film in the Harry Potter saga, Harry Potter and the Goblet of
Fire will focus on magical and imaginative play patterns that are sure
to cast a spell on fans of this beloved property. Mattel is planning to launch a full line of toys at retail,
beginning in Fall 2005. Interactive Entertainment

Warner Bros.

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From puzzles, to games, to activity sets
and more, licensees including Funrise Toy Corp and Games For All
Reasons will unveil an enchanting new collection based on the upcoming
Tim Burton film.

All-Star Cast Secured for Batman Begins Video Game; Electronic Arts and Warner Bros. Interactive Entertainment Co-Publishing Film-Based Game Launching in June

The company develops, publishes and
distributes interactive software worldwide for video game systems,
personal computers and the Internet.com.

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Consumer Products, a Warner Bros. The game will feature the voices and
likenesses of Christian Bale (Bruce Wayne/Batman), Michael Caine
(Alfred Pennyworth), Liam Neeson (Henri Ducard ), Katie Holmes (Rachel
Dawes), Cillian Murphy (Dr.
(s05)

About Electronic Arts

Electronic Arts Inc. Founded in 1982, EA (Nasdaq:ERTS) posted revenues of $2.

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Consumer Products will kick off the world's largest toy trade show,
the 2005 American International Toy Fair -- set to take place in New
York from with an impressive new line-up of licensed
toys and products inspired by one of the world's most popular super
hero franchises, Batman."
Romanelli added: "Our slate is full as we look ahead to a
multitude of television and film properties that are relevant to the
all -important toy category. Jonathan Crane), Tom Wilkinson (Carmine
Falcone) and Morgan Freeman (Lucius Fox), all reprising their roles
from the upcoming Warner Bros.96
billion for fiscal 2004.ea.com

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and EA GAMES are
trademarks or registered trademarks of Electronic Arts Inc. and/or other countries.

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Consumer Products and its partners will lead this year's show with a
licensing program that captures the Caped Crusader in all his forms,
including a new toy and electronics line inspired by this summer's
upcoming theatrical release, Batman Begins; Warner Bros.
Capturing the film experience, this line will include collectible
action figures , bendable figures, PVC and plush toys, fashion dolls,
bobbleheads, novelties, gifts and more. + BURBANK , Calif.

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in the
U.

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The
creativity, expertise and strength of our partners will be on display
with a collection of products that reflects the true spirit of
Batman. Pictures film directed by Christopher
Nolan.info.com

BATMAN and all related characters and elements are trademarks of
and (C ) DC Comics.S. Nintendo GameCube is a trademark of
Nintendo.

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Launching day-and-date with the film on June 17, 2005, the Batman
Begins video game challenges gamers to step into the shadows of Gotham
City's perilous criminal underworld as DC Comics' legendary Dark
Knight, and use fear as their ultimate weapon.

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These DC Super Heroes and others have starred in comic books, movies,
television series (both animated and live-action) and cyberspace,
thrilling audiences of all ages for generations .com

(EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company.
Entertainment Company, is a premier licensor and a developer of
entertainment content for the interactive space across all current and
future platforms, including consoles, PC-based gaming and wireless
applications.

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McFarlane Toys will introduce its new product line-up based on Tim
Burton's stop-motion animated fantasy feature film, Corpse Bride.
For more information about the Batman Begins video game, visit
EA's press Web site at www. More information
about EA's products and full text of press releases can be found on
the Internet at http://info .dccomics.