The analysis ranks buzz by volume, emotion, appeal factors , and penetration
among influential consumers
Intelliseek again will deploy a panel of consumer bloggers to critique the
ads and commercials during the game.
Using the same advanced tools that have made BlogPulse the web's foremost
place to monitor, analyze and predict blog topics and discussions, Spotlight
tracks the other buzz - the cool buzz.

forums encouraged

"
Intelliseek specializes in tracking and measuring consumer "buzz" on
Internet discussion boards, forums and blogs.com), a blog portal that has identified more than 15
million blogs for daily analysis and tracking.intelliseek .

interact encouraged

"Quantitative analysis of online word-of-mouth behavior is an excellent
way to audit the effectiveness of offline advertising, including television
ads," said Pete Blackshaw, Intelliseek 's chief marketing and client
satisfaction officer. "In theory, Super Bowl ads are designed to engage and
provoke conversations, but do they? In 2005, we found that some ads had great
traction and others fell short, especially on brand recall or celebrity
recognition.

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com), part of the answer lies in the volume, tone, and
velocity of consumer-generated media (CGM) before and after the ad is placed . 5, 2006 Super Bowl.

advertisements interact

"Entertainment news is making up more and more of what people like and
follow ," said Pete Blackshaw, Intelliseek's chief marketing officer.

encouraged receive

It offers the ad-monitoring
service to help major brands and advertisers track and analyze consumer word-
of-mouth behavior and opinions about the multi-million 30- and 60-second spots
during the prime-time Super Bowl event.com
(http: //www.

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"
Intelliseek's Super Bowl program includes real-time analysis of messages
and opinions expressed in millions of blogs, message boards, online
communities and sports enthusiast sites to determine whether the ads are
sufficiently creative, memorable, and engaging to trigger consumer discussion.

Intelliseek's new BlogPulse Spotlight Illuminates Music Gadgets Tinseltown and More

Entertainment-specific blog enhances larger BlogPulse.com upgrade

CINCINNATI, Intelliseek 's BlogPulse.

feedback lovers

"Brands were ill-served by the network's indecisiveness over the ad's
content," Blackshaw said. Intelliseek's
BrandPulse(R) solution provides deeper marketing intelligence for clients from
a wider pool of web content including blogs, USENET newsgroups, online
discussions and forums , and internal feedback.

constructive lovers

com)
Cincinnati-based Intelliseek is a marketing intelligence firm that helps
marketers promote and protect brands through real-time monitoring and analysis
of Consumer -Generated Media (CGM), as expressed through online boards, forums,
communities, blogs, search engine results, and direct company feedback.
BlogPulse Spotlight, featured on the home page of BlogPulse 's new web site
and authored by Philip Ewing, covers a range of entertaining endeavors - new
movies , latest must-have gadgets, music, books, trends yet to surface in the
mainstream, and the travails of America's famous and beautiful.

ballet advertisements

"The 'watercooler effect' was compromised when buzz
shifted to the pulling of the ad, not the ads themselves.com), a wry new specialty blog about
entertainment and entertainment bloggers."
BlogPulse features Intelliseek's text-analysis technologies to report
daily blog data - top blogs, blog posts, personalities, links, news sources,
news stories and more.

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Intelliseek Again Will Monitor Consumer 'Buzz' for 2006 Super Bowl Ads

Cincinnati firm renews initiative to track effectiveness of million-dollar TV
spots

CINCINNATI, The National Football League's
preseason activities are focused on the field , but advertisers are already
beginning to make decisions about whether to buy multi-million-dollar 2006
Super Bowl ads.intelliseek.

chats feedback

blogpulse. In tracking what
bloggers are writing about, we have the tools to say definitively what's hot
and what's not.

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replying discussions

Its
BrandPulse(R) solution has been widely recognized by leading analysts and its
BlogPulse portal provides timely, daily analysis of blog data .

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com)
Intelliseek is a marketing intelligence firm that helps marketers promote
and protect brands through real-time monitoring and analysis of Consumer-
Generated Media (CGM), as expressed through online boards, forums,
communities, blogs, search engine results, and direct company feedback .

Message boards or discussion forums where one can interact with other people interested in art topics by posting and replying to messages, on your own time.

encouraged critique

Intelliseek manages BlogPulse
(http://www.

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com ad that mocked the 2004 Janet Jackson "wardrobe malfunction"
incident overpowered some of the other advertising messages and campaigns.

About Intelliseek (http: //www.

advertisements critique

Will their pricey ads generate "buzz" around the water cooler?
If thousands of highly attentive bloggers ignore or badmouth an ad, will
sponsors get their money's worth?
According to leading buzz-monitoring firm Intelliseek
(http://www.intelliseek.
And based on the success of its 2005 Super Bowl initiative, the Cincinnati
firm will again monitor online consumer "buzz" about the multi -million ads
that will air during the Feb.blogpulse. BlogPulse also offers blog profiles to measure
influence, networking behavior and activity on top-ranked blogs.

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constructive posted

Its
BrandPulse(R) solution has been widely recognized by leading analysts and its
BlogPulse portal provides timely, daily analysis of blog data.

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In 2005, for example, the controversy surrounding the yanking of a
GoDaddy.com ), recently updated with plenty of data and
statistics about activity in the blogging world, has launched BlogPulse
Spotlight (http://spotlight. "The new
Spotlight blog tracks what people love and hate in movies, on TV, on the
radio, in video games and other entertainment venues.

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Their commentary will be accessible to
participating clients.
Launched in May 2004, BlogPulse has identified more than 14 million total
blogs and analyzes posts daily for ongoing analysis. Intelliseek
maintains headquarters in Cincinnati with offices in New York and California,
and an Applied Research Center in Pittsburgh.

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About Intelliseek (http://www.

outsider feedback

blogpulse. It also includes search
features , visual graphs for tracking blog "buzz," a conversation tracker that
follows the threads of blog conservation, blog profiles and a weekday summary
blog called BlogPulse Newswire.