In studying 17 top-selling oncology drugs from nine companies, Best
Practices discovered several key findings for oncology marketing departments:

- High performers design their oncology websites to complement both
product-specific and corporate branding efforts .

More detailed information from "Oncology Marketing: Using Web Sites to
Build Brand Equity and Loyalty" can be found at the Free Study Findings of the
Business Excellence Board section of Best Practices, LLC's website.htm .com/br55.

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exhibit's nearly 200 pieces of artwork include sculpture as well as
landscape, figurative and still-life paintings. The First
American Corporation, First American Trust and Majestic Realty Foundation
are presenting sponsors of this exhibition.

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The Business Excellence Board research
found that 74% of companies use field-based medical specialists at pre-launch
and 79% do so at post-launch.
More information from this study, "Field-Based Medical Specialists:
Gaining Access + Forging Relationships with Key Opinion Leaders " can be found
at http://www3.com or 919-403-0251 ext., is to promote traditional fine arts in the fields of painting,
drawing and sculpture, to produce and promote art exhibits that foster
understanding and interpretation of traditional art heritage and California
history, and to furnish educational opportunities in fine arts.

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Eighty-seven percent of the companies surveyed stated that their top
priorities with their online tools are to raise awareness of physicians and to
raise awareness of patients.
From benchmark research and analysis, Best Practices identified key trends
and best practices in using the Internet as a marketing and value-added
service tool for patients, physicians and thought leaders in the oncology
marketplace. To learn more visit our website

at http: //www3.

This eclectic collection represents new work by 119 of the country's
foremost fine artists and will be displayed as part of the California Art
Club's 95th Annual Gold Medal Juried Exhibition from April 2 to 23. Informed by the state's
rich mixture of cultures and inspired by its impressive geography,
California art has long been defined by a spirit of freedom and
experimentation .

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To learn more visit our website
at http://www3.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that conducts work
based on the principle that organizations can chart a course to superior
economic performance by studying the best business practices, operating
tactics and winning strategies of world-class organizations. CHAPEL HILL, N.com/br45.org), established in 1909 by
early California Impressionists or plein air painters, is recognized as one
of the oldest, largest and most active professional art organizations in
the world.

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, As doctors and patients
increasingly turn to the Internet for information on diseases such as cancer,
savvy pharmaceutical companies will package online information and services in
a manner that fosters loyalty and brand growth.

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Pasadena.californiaartclub.

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CHAPEL HILL, N.C.

Pasadena Museum of Calif Art

The Pasadena Museum of California Art is located at 490 E.

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Among the key topics covered in this recent research are:
- Pre-Launch Service Activities
- Post-Launch Service Activities
- Drivers of Group Size
- Structuring + Aligning Field Based Liaisons
- Optimal Call Frequencies

More detailed information from this study can be found at the Free Study
Findings of the Business Excellence Board section of Best Practices, LLC's
website. You can access the information here
at http://www3.best-in-class.

One of the most anticipated annual exhibits of contemporary -traditional art
and the only to be juried by a panel of museum scholars, the Gold Medal
Exhibition has no theme to encourage artists to take risks and create their
most important works. It was the first artists' organization to allow women as
members.m.

About the California Art Club

The California Art Club (www.

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Pharmaceutical companies use their oncology websites for a variety of
purposes, but the chief justifications for online efforts are raising overall
awareness about diseases and treatments among physicians, KOLs and patients,
the pharmaceutical research and consulting firm Best Practices, LLC,
discovered in a recent study.best-in-class.

The Business Excellence Board (BEB) is a premium membership service of
Best Practices LLC, providing ongoing decision support to corporate executives
through on demand benchmark research, database access, and best practice
information exchange., As competition for the time and
attention of key opinion leaders and thought leaders continues to intensify in
the pharmaceutical industry, more companies are using field-based medical
specialists to build and strengthen KOL relationships.
The process of securing thought leaders is more difficult than ever
because of the increasing options available to these industry leaders. For more info, contact Cameron
Tew at ctew@best-in-class.

PRESS RELEASE California Art Club 's 95th Annual Gold Medal Exhibition Presents the 'Best of the Best' New Artwork From the State's Premier Fine Artists

californiaartclub.

About the Pasadena Museum of California Art

The Pasadena Museum of California Art (www.pmcaonline.

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best-in-class.best-in-class.com/br45.org.

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You can
access the information here at http://www3.best-in-class.htm .

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- Significant gaps exist between what information and services
physicians, KOLs and patients want - and what pharmaceutical companies
provide.com or 919-403-0251 ext. This allows medical liaisons to disseminate
information to KOLs and also harvest and market intelligence. Eleven percent of benchmark partners said that their
liaisons are very involved with protocol design at pre-launch, and 21% noted
that their medical liaisons are very involved in protocol design at post-
launch
When companies decide how many medical liaisons to employ for a product,
the company executives must consider many factors -- from product lifecycle,
to thought leader coverage, to franchise objectives and revenue levels. Wednesday through
Sunday.

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Only one-quarter of those surveyed said that
raising their market share was a key concern.
These liaisons also play a support role in clinical protocol development
and site selection. All of
these factors drive the number of medical specialists deployed into the field .

The Club, founded in 1909, has a history of being untraditional in its
mission to promote the traditional art forms of painting, drawing and
sculpture.

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C. With a
more competitive market , thought leaders can reject pharmaceutical companies'
offers for a variety of reasons, so having medical liaisons with contacts to
these doctors is crucial. In the late-1920s and 1930s, when the Club operated out of the
Hollyhock House in Barnsdall Park, it was a catalyst for discussions on
groundbreaking efforts in art, literature, music, architecture, theatre,
and film.

For more information on the Gold Medal Exhibition, contact the California
Art Club at (626) 583-9009 or visit www.

Note to Editor: Digital photos of artwork featured in this exhibition are
available .

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best-in-class.htm .
An April exhibition at the Pasadena Museum of
California Art will showcase images that include a homeless man, a brave
American soldier as he served in Iraq and a Tibetan monk , as well as
quintessential California landscapes of locales ranging from the wine
country and High Sierra to Laguna Beach and La Jolla. Union St.

excellence employ

This Business Excellence Board is a premium membership service of Best
Practices, LLC.org) opened in 2002
and is dedicated to the exhibition and development of California art,
architecture, and design from 1850 to the present.

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Findings from "Oncology Marketing: Using Web Sites to Build
Brand Equity and Loyalty" can be found
at http: //www3.

Medical Liaisons Provide Key Access to Thought Leaders Throughout the Lifecycle of Pharmaceutical Drugs

htm .246. Located in Pasadena's historic Playhouse District, the
PMCA is an intimate museum that engages the public, encourages involvement,
and fosters creativity through innovative events and programs.

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com/br55.246. The mission of the Club, which is headquartered in Pasadena,
Calif .

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A recent study conducted by pharmaceutical consulting company Best
Practices, LLC for members of its Business Excellence Board found medical
liaisons are vital throughout the lifecycle of a product as they meet with
thought leaders who provide insights.

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Admission is $6 for adults and $4 for seniors and students.

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Oncology Drug Websites Foster Loyalty and Brand Growth

Companies and brands can advance by better aligning their
oncology websites with key constituent needs .
Once in the field, the medical specialists who are most often successful
are contacting thought leaders on a more frequent basis of once or twice a
month.

doctors webmasters

- Companies can use their oncology websites as a platform to better serve
oncologists and patients by providing clinical trial resources that
both inform and help recruit potential investigators and patients.
For information on this research study or to ask about BEB membership,
contact Cameron Tew at ctew@best -in-class.

It provides ongoing decision support to corporate executives
through on-demand benchmark research, database access, and best practice
information exchange. Hours of operation are 12 noon to 5 p.