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KMD Architects Sees Detroit Super Bowl Complex as Innovative Urban Model

SAN FRANCISCO, The new home for the Detroit Lions
football team, Ford Field, is more than just the host of this year's Super
Bowl.
For reservations, call 800-2-FRANCE (800-237-2623 ) Monday through
Friday, 6:00 a.
The exhibit also presents a sound and video installation by Swiss-American
composer Emile Ellberger, illustrating further the idea of memory and time in
the sculptures.
Krahenbuhl's sculptures have entranced viewers across Europe, and an
imposing piece entitled "the unbearable lightness of the cube" is on permanent
display in Barcelona's new science museum.mrs.

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Krahenbuhl has sculpted in metal for more than 30 years.

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The success of Ford Field is already
apparent with the recent completion of the 3,000-car garage and a
100,000 square-foot build-to-suit office for PriceWaterhouseCoopers that ties
into the Warehouse as part of the original KMD master plan. Based in San Francisco, CA with eight
offices in four countries , the firm believes that experimentation and
investigation of interpersonal interaction with the built environment are
central to their work as architects, planners and researchers.
EPFL is one of Switzerland's two internationally recognized federal
institutes of technology and was recently cited by the Times' Higher Education
Supplement as the most international university in the world .

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The Super Bowl offers a glimpse of the future of stadium design and
perhaps more importantly , principals of new urbanism at work. Medieval castles,
Gothic cathedrals, cobblestone streets and of course the Grand Place
where you can feast on a scrumptious Belgian waffle.m.

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Now the library is one of the premier places to hold weddings and other
events -- a regional destination, not just a library. Both the stadium and the tenant organizations housed in the
warehouse share luxury food service, laundry facilities, power plant and other
amenities -- a breakthrough initiative to facilitate efficiency through shared
infrastructure. This delightful package includes 4-nights hotel,
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Travel is valid from 4/01/2005 - 5/31/2005 (additional travel
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swissnex, the host of the event, accelerates the knowledge transfer
between Switzerland and the West Coast.

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It is a notable achievement in the area of stadium design and, with this
most-watched of American games, will be unveiled to millions of people
throughout the world, both visiting Detroit and watching on television. The glass wall of the atrium provides transparency to
show movement and generate excitement.
Ford Field represents an important milestone in the reinvention of
mixed-use developments; it is a new urban experience that serves as an
economic activator as well as a new shift in architectural thinking." A
rigorous, careful science lies behind the creation of each piece, and this
interdependence of precision and creative expression has been carefully
cultivated by Krahenbuhl and Gotthardt in the eight years of their
collaboration.

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Materials science meets art in exhibit at swissnex in downtown San Francisco

In 1996, on the
trail of an intriguing "memory alloy" he had read about in a magazine, he paid
a visit to Rolf Gotthardt's physics laboratory at the EPFL and plunged into
the world of the atom and the microscopic crystalline structure of alloys.

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"Smart metal" sculptures illustrate eight years of art + science collaboration

SAN FRANCISCO, Etienne Krahenbuhl, famous in
Switzerland and Europe for the gravity- and imagination -defying metal
sculptures that he creates with shape memory alloys, will display his work for
the first time in North America with his exhibit "The shape of memory" at
swissnex, March 23rd to April 22nd (http://www.org for registration
Tuesday, March 29th 5:00 pm: Open house at swissnex, http: //www.

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Brussels, which is the headquarters of the European Union, is
a quaint city with the essential European favorites. Today these alloys demonstrate their utility in many industrial and
everyday applications -- in cardiac stents, glasses frames, underwire bras,
orthodontic wires, laparoscopic surgical tools, the valves in airplanes'
hydraulic systems, and devices that turn things on and off .

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"It should be enjoyed year-round
for concerts, shows, banquets and local events -- thus becoming a regional
destination."
KMD has been researching the growing trend of reintroducing sports
stadiums to downtowns in order to spur economic, social and community growth. Approximately $30 million was saved though the
adaptive reuse of the Hudson's warehouse structure, whose preservation helps
sustain the industrial history and legacy of Detroit.

Travel Writers

BOTHELL , Wash.ch), and the two
Swiss personalities will be present for an opening reception March 23, 6:00 pm
at swissnex.

The architecture of the pointed arch, the rib vault and the flying buttress, which came together to form the fully Gothic style in mid-12th-century France.

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The international architectural firm of KMD was brought in as the
masterplan architect and design architect to collaborate with a local design
team to create the same spirit of reinvention it accomplished with projects
such as Two Rodeo Drive in Beverly Hills, One Colorado in Old Pasadena,
California and most recently The Grove at Farmers Market in Los Angeles.
"The Detroit warehouse complex through its connection becomes a living
room to the stadium, and also the living room to the City of Detroit," said
Herbert McLaughlin, KMD's Design Director.

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swissnex.

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KMD's master plan and design of the warehouse includes everything
from a Business and Conference Center Hotel and office space, to retail and
themed entertainment that celebrate Detroit's vivid and varied cultural
history.

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It spread throughout Europe where it developed local forms.

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The design also blends the
recollection of the past, along with modern materials to create a design that
is sensitive to its surrounding environment.; The Hammes
Company as Developer and Project Manager; Rossetti Associates as the Stadium
Designer; and the Smith Group as the Architect of Record. swissnex is also the
annex of the Consulate General of Switzerland in San Francisco.

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The
development helps to re-create a successful and lively city that can change
with the marketplace, as well as support the ideas, cultures and lifestyles of
an ever-growing and diverse population. The extraordinary
sculptures selected for the exhibition instill a sense of wonder as they
challenge our perceptions of memory, time and weightlessness.

Related events:
Wednesday, March 23rd, 6:00 pm Opening night at swissnex,
http://www.

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More than just a
football stadium, Ford Field is a mixed-use development that creates a sense
of place by linking the new stadium with two distinguished 80-year-old
buildings that contain 140 luxury suites overlooking the field, a retail
pavilion with restaurants, commercial office space, and a future business and
conference center hotel.
The new concept was developed with William Clay Ford, Jr.

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One of Ford Field's most vital achievements is its ability to sustain
year-round revenue through its diversity of uses from the warehouse portion of
the complex.swissnex .
The nickel titanium and other shape memory alloys Krahenbuhl uses in his
sculptures and Gotthardt studies using the EPFL's sophisticated microscopy
instrumentation have earned themselves the nickname "smart materials" because
they can remember and regain their original shape even after being severely
deformed.
Krahenbuhl uses shape memory wires to play with our perceptions, giving
physical form to the paradox of the "unbearable lightness of being.

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An example of this transformation is in our design of the
Sacramento Public Library, where we connected a library with a large event
space . The design team
combined the new 65,000-seat Ford Stadium with the renovated 750,000 square-
foot warehouse complex. As part of its services to increase
visibility for Switzerland, swissnex launches ideas, facilitates strategic
relationships, host events and devises study tours and symposia from its
offices and conference space at 730 Montgomery Street.swissnex.

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FORD FIELD: New Concept Brings Football and Year-Round Vitality Downtown

These notable projects have served as a catalyst to the revitalization of
their cities and are visited by millions of people each year.

About KMD
Since 1963, KMD (Kaplan McLaughlin Diaz) has combined innovation and
creativity to provide exceptional commercial, healthcare, academic, and
corporate architectural services.

They have an easy communication and an intense respect for one
another's passions that translates into an ideal working relationship.org for
registration
Tuesday, March 29th, 12:45 pm "Science and Sculpture: The Fabulous
Discoveries of 8 years of Collaboration," Moscone Center,
http://www.org/meetings/spring2005

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epfl.

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----Enjoy the beauty
of Brussels in springtime with Air France Holidays' "Brussels Sojourn"
vacation package.airfranceholidays.org).
Krahenbuhl collaborates closely with Rolf Gotthardt, a physicist at the
Ecole Polytechnique Federale de Lausanne (EPFL, http://www.

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The Ford Field complex promotes revitalization by luring and inviting
pedestrians and neighbors with celebratory spaces such as the 7-story atrium,
and other gathering areas that foster interaction, build community, and
promote civic pride. Inside the complex, the thematic
approach is seen in the low brick wall that surrounds the stadium, which is
complemented by digital scoreboards , curved glass walls that allow for natural
light to come through the complex in the atrium, and along the roofline of the
dome.